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Perception - Subjective Factors

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27 views

Perception - Subjective Factors

Uploaded by

9533861s
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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GROUP

PROJECT
Psychology

Present to mam Saba


PERCEPTION
Factors of perception
PERCEPTION
The process by which sensory
information is actively organized
and interpreted by the brain.
• The process of selecting,
organizing, and interpreting raw
sensory data into useful mental
representations of the world.
• Perception is the organizing
process by which we interpret our
sensory input_____[Edmund
Factors of perception

There are two types of perception.


☆ Objective Factors
☆ Subjective Factors
Subjective Factors
Subjective factors of perception refer to the personal,
internal influences that shape how individuals
interpret sensory information. These factors are
unique to each person and can significantly impact
their perception of the world around them.
▪︎Perception is determined by characteristics of
perceiver. • Age
These are: • perceptual set
• Motive • Social and Cultural
• Interest factor
Motives
Definition
When people are motivated , they tend to
see and hear what they want to hear. In
other words we may be set to perceive the
world in ways that agree wit our motives
and match.
Example:
If a student believes that education is a
way to improve their life, they will be
more motivated to prepare for their
Interest
• We attend to those aspects of the world that related
to our interest.
• It is an important force due to which we are driven to
some objects .
• Interest can be natural or learned, but it determine
our perception.
For example, what we watch on T.V. or read in
newspaper indicate our interest .
• Sportsman, writer, poet, housewife, politician, artist,
doctor or engineer perceive the same stimulus in
Past experiences
Definition
• Much of our daily activity is
dependent upon past experiences.
• we have learnt to react to cues
and symbols.

Examples
(1) On seeing a moving line on
the sky , we guess it to be an
Airplane.
(2) A song which we hear
before , is more easy to
Age
Definition
Age can affect our perception. Growing up as a child, you
may like wearing matching outfits with your siblings
because this is something valuable to you, but as you
become older, it’s not a big deal anymore. As a teenager,
maybe you don’t see the importance of financial literacy,
savings and investment.
Example:
A young adult may preferably choose a long distance drive
for a holiday because he perceives that it’s enjoyable,
compared to an elderly person who may prefer to stay at
home or go somewhere nearby.
Preparatory or perceptual set

Definition
Temporary readiness to perceive or
react to a stimulus in a particular.
Example:
A mother is perceptually set to hear
the cries of her child.
Types of perceptual set
There are three types of preparatory set.
1) Motor
A motor set is a readiness to make a quick
prepared response.
2) Mental
A mental set is a readiness to deal with
situation.
3) Perceptual
A perceptual set is a readiness to
Social and culture Factors

Social and cultural factors shape


perceptual bias by influencing how people
interpret the world:
Social norms: Groups affect how we
perceive right or wrong.
Roles: Stereotypes (e.g., gender roles)
lead to biased judgments.
Social and culture Factors

Status: High-status people are often seen


as more capable.
Culture: Beliefs and values shape how we
view others and events.
These factors create biases like
stereotypes, in-group favouritism, or
prejudice.
CONCLUSION
The study of perception is directed at finding
out how we take stimuli and form conscious
representation of the environment. Perception
is clearly an outgrowth of sensation.
How we perceive, select, organise, and
interpret a stimulus is often flavoured by
perceptual organisation . Figures usually occur
in a given context. Context often effect that
we expect to perceive or think we have
perceived.

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