Decision Theory
Decision Theory
BUSINESS STATISTICS
Introduction to Decision Theory
• Decision Theory is a field of study that
provides a systematic framework for making
decisions in the face of uncertainty. In
business statistics, it helps decision-makers
choose the best course of action by
considering various factors and potential
outcomes.
Elements of Decision Making:
• Decision Makers: Individuals or entities
responsible for making decisions.
• Alternatives and Choices: Different options or
courses of action available.
• Outcomes and Consequences: Results or
consequences associated with each alternative.
• Uncertainty and Risk: The presence of
unknown or unpredictable factors.
Decision Criteria:
• Maximax Criterion: Select the alternative with the
highest possible payoff.
• Maximin Criterion: Choose the alternative with the
highest minimum payoff.
• Minimax Regret Criterion: Minimize the maximum
regret (difference between the best and actual
outcomes).
A payoff refers to the outcome or result associated with a
particular decision or strategy in a given situation. Payoffs are often
represented numerically and can be positive (indicating a gain or
benefit) or negative (indicating a loss or cost). The concept of
payoffs is fundamental in analyzing decision problems and strategic
interactions.
Key points related to payoffs:
• Numerical Representation: Payoffs are typically represented using numerical
values, which can be monetary (such as dollars, euros, etc.) or other quantifiable
units relevant to the specific context.
• Decision Alternatives: Each decision alternative or strategy in a decision problem
is associated with a set of possible payoffs. The decision-maker aims to choose
the alternative that maximizes positive payoffs or minimizes negative payoffs.
• States of Nature: Payoffs can depend on uncertain factors known as states of
nature. In decision-making under uncertainty, the likelihood of different states of
nature occurring is considered, and payoffs are often weighted by probabilities.
• Payoff Matrices and Tables: In decision analysis, payoff matrices or tables are
used to organize and present the payoffs associated with different combinations
of decisions and states of nature. These tools help decision-makers visualize and
analyze the consequences of their choices.
• Objective Function: In optimization problems, payoffs are part of the objective
function. The goal is to find the decision or strategy that maximizes or minimizes
the objective function, which is often expressed as a combination of payoffs.
Payoff Example:
Consider a decision problem involving the launch of a new
product. The decision-maker has two options: launch the product or
not launch it. The states of nature are "Market Success" and "Market
Failure." The payoffs, representing profits in thousands of dollars,
could be as follows:
Market is Successful Market Fails
Success 5M
Invest
Failure - 2M
Success 1M
Do not Invest
Failure 0
Now, let's calculate the expected payoffs for each decision:
• Invest:
– Expected Payoff = (Probability of Success * Payoff for Success) + (Probability of
Failure * Payoff for Failure)
– Expected Payoff = (0.6 * $5M) + (0.4 * (-$2M)) = $3M - $0.8M = $2.2M
• Do Not Invest:
– Expected Payoff = (Probability of Success * Payoff for Success) + (Probability of
Failure * Payoff for Failure)
– Expected Payoff = (0.6 * $1M) + (0.4 * $0) = $0.6M
Now, we compare the expected payoffs:
• Expected Payoff for Invest = $2.2M
• Expected Payoff for Do Not Invest = $0.6M
Since the expected payoff is higher for the "Invest" decision ($2.2M
> $0.6M), the rational decision based on decision theory would be to
invest in the new product line.
This analysis helps the company make an informed decision
considering both the potential payoffs and the probabilities of different
outcomes.