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India Case Competition 2024-Mavericks

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23 views10 pages

India Case Competition 2024-Mavericks

Uploaded by

nihilmari196
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Empowering Education: Strategic Business Plan

University of Melbourne India Case Competition 2024

Team Name: Mavericks

Team Members : 1) A. Aniruddh Aditya


2) M. Nihil
3) A. Genoo Jain
4) S. A. Prajith Kumar

School Name: VELAMMAL BODHI CAMPUS , ANUPPANADI, MADURAI


Executive Summary
Mission Statement: “ Our start-up aims to
democratize quality education by providing an
accessible and personalized learning platform for
students across India.”

Core Strategy: Focus on scalable technology


solutions, affordable pricing, and localized content
to address diverse educational needs.

Competitive Edge: Unique mix of live and


recorded content, offline accessibility, and AI-
driven personalization.

Key Milestones: Launch, scaling, partnerships,


and community impact goals.
Target Audience Analysis
Primary Target Audience:

Demographics: Students aged 12-18 in Tier 2 & 3


cities, and rural areas.

Psychographics: Value education, limited access to


quality local resources, tech-savvy but constrained by
bandwidth issues.

Behavioural Traits: Regular use of mobile devices for


learning, preference for affordable and flexible learning
options.
Unique Value Proposition
Value Proposition: “Quality education for every student,
delivered seamlessly across digital and offline mediums,
personalized for individual learning journeys.”

KEY DIFFERNTIATORS:
Localized Content: Curriculum-aligned lessons in multiple
regional languages.

Blended Learning: Integration of live sessions with


interactive, self-paced content.

Offline Accessibility: Downloadable resources to ensure


learning continues without constant internet access.

Community Engagement: Involvement in local


communities through partnerships with schools and NGOs.
Enhanced Learning Platform
CORE FEATURES : Features
Live Tutoring Sessions: Real-time interaction with expert tutors.
Recorded Video Lessons: Available 24/7 for flexible learning.
Interactive Quizzes: Adaptive learning paths based on student
performance.
Community Forums: Peer discussions and doubt-solving.

FUTURE ENHANCEMENT:

AI-driven Personalized Learning: Adaptive content delivery based on


student progress.
Gamification: Introducing badges and rewards for course completion.
Integration with Local Schools: Partnerships for blended learning options.
Affordable and Flexible Pricing
Pricing Model: Tiered Subscription Pricing and
Charm Pricing

Basic Plan: ₹299/month – Access to recorded lessons


and quizzes.
Standard Plan: ₹599/month – Includes live tutoring
sessions.
Premium Plan: ₹999/month – All-inclusive, with offline
access and personalized coaching.

Rationale: Provides flexibility based on users’ needs


and affordability, ensuring value at every price point.
Promotional Offers: Free trials, referral discounts, and
annual plan savings.
Strategic Marketing and Engagement
Key Channels:
Social Media: Facebook, Instagram, and YouTube for broad
reach and engagement.
WhatsApp: Direct communication with parents and students
in rural areas.
Google Ads: Targeted search ads to capture students and
parents looking for online tutoring.

Content Strategy:
Informational Videos: Explaining the platform’s benefits
and how it works.
Testimonials: Real stories from students and parents.
Interactive Webinars: Free demo classes to engage new
users.
Example Content: A sample video lesson showcasing the
platform’s interactive features.
Overcoming Connectivity
Barriers
Offline Access: Downloadable lessons and quizzes for
offline use.
Low-Bandwidth Optimization: Optimized video
compression and text-based content for low-speed
connections.

Partnerships:

Telecom Providers: Subsidized data plans for students.


Local NGOs: Establishing community learning centres in
remote areas.
Community Learning Centers: Physical locations where
students can access the platform in groups.
Phased Implementation Plan
Phase 1 :
Platform launch with a pilot in selected regions.
Initial marketing push through social media and
Google Ads.

Phase 2 :
Expand to Tier 2 & 3 cities and rural areas.
Launch offline access features and partnerships with
telecom providers.

Phase 3 :
National campaign rollout and introduction of new
features like AI-driven personalization.
Establish community learning centres in collaboration
with NGOs
Strategic Budget Allocation
Platform Development: ₹3,000,000
Core platform, AI features, and mobile app.

Marketing & Customer Acquisition: ₹2,500,000


Digital campaigns, influencer collaborations, and launch events.

Content Creation & Localization: ₹1,500,000


High-quality video lessons, regional languages.

Infrastructure & Offline Solutions: ₹2,000,000


Offline access features, partnerships for community learning centres.

Operations & Team Building: ₹1,000,000


Hiring key personnel, initial operational costs

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