Sample Size Determination
Sample Size Determination
DETERMINATION
SEVERINO B. SALERA JR
OUTLINE:
• Our take home……..
• What is sample size?
• What is sample size determination?
• How large a sample do I need?
• Mind my language
• How do you determine it?
• How do you use it?
• A final word………
OUR TAKE HOME
At the end of this presentation, we should be able to;
o For example a research finds, the 70% of the students selected the
modular learning approach with a margin of error of plus, minus 5%
o Then the researcher can conclude that between 65% and 75% of the
students in the population have selected modular learning approach.
MIND MY LANGUAGE
• CONFIDENCE LEVEL OR RISK LEVEL
o How confident do you want to be that the actual mean
falls within your confidence interval?
EXAMPLES: 90% 95% 99%
o The key idea for confidence level tells the researcher that
if the population is repeatedly sampled the average value
of the attribute obtained by those samples is equal to the
true population value.
MIND MY LANGUAGE
• DEGREE OF VARIABILITY
o How much variance do you expect in your response?
ASSUMED VALUE p = .5
HOW IS A SAMPLE SIZE
DETERMINED?
• Determining the right sample size for your survey is one of the most common questions
researchers ask when they begin a market research study. Luckly, sample size
determination isn’t as hard to calculate as you might remember from an old high school
statistics class.
• Before calculating your sample size, ensure you have these things in place:
o Goals and objectives
o Precision level
o Confidence level
o Population variability
o Response rate
o Consider the audience
SAMPLE SIZE CALCULATION
FORMULA
• COCHRAN (1963)
• YAMANE (1967)
COCHRAN
(1963) no = sample size
Z is the critical value of the desired
confidence level
e Margin of error
p is the estimated proportion of an
attribute that is present in the
population
q = 1-p
EXAMPLE:
• Suppose we wish to evaluate a state wide agricultural
extension program in which farmers were encouraged to
adopt a new farming technology.
• Assume there is a large population but that we do not
know the variability in the proportion that will adopt the
new farming technology therefore, assume p equal to .5
and suppose that we desire a 95% confidence level and
5% margin of error.
COCHRAN
no = sample size
(1963) Z is 1.96 at 95%
Confidence Level
Z is 1.645 at 90%
Confidence Level
Z is 2.33 at 98%
Confidence Level
Z is 2.575 at 99%
Confidence Level
p = .50
e = .05
COCHRAN
(1963)
no = sample size
Z is 1.96 at 95% Confidence
Level
p = .50
e = 0.05
q = 1-p
q = .50
YAMANE
(1967)
n = Sample Size
N = Population Size
e = Margin of error
EXAMPLE:
• Suppose there are 2000 farmers in certain
locality. You want to conduct a survey on their
willingness to adopt the new farming technology.
The margin of error is 5%.
YAMANE (1967)
2000
𝑛=
1+ ( 2000 ) (.0025)
2000
𝑛=
6
333 or 334
Determining Sample Size
• We want to do a survey of employee of the municipality of
Garcia-Hernandez, on how they use computers at work. If
the total population is 2500, and if you want to work with
a 95% confidence level, what will be the sample size?
solution:
2500
𝑛= 2
1+(2500)( 0.05)
𝑛=344.8 𝑜𝑟 345
HOW TO USE SAMPLE SIZE FORMULAE
Steps: