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Research Design and

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0% found this document useful (0 votes)
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Research Design and

Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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RESEARCH

DESIGN AND
METHODOLOGY
Introduction
•Importance of research design and
methodology in scientific inquiry.
•Provides a structured approach to
investigate questions systematically.
•Ensures reliability and validity of
findings.
What is Research Design?
•A blueprint for conducting research.
•Guides the collection, measurement,
and analysis of data.
•Determines the structure of the
study to address the research
problem.
Types of Research Design
1.Exploratory: Understanding unexplored
areas or generating new ideas.
2.Descriptive: Observing and describing
characteristics of a subject.
3.Explanatory: Investigating cause-and-effect
relationships.
4.Experimental: Testing hypotheses through
controlled experiments.
Key Components of Research Design
•Research Problem: The core question or
hypothesis.
•Data Collection Methods: Techniques to
gather information.
•Variables: Independent, dependent, and
control variables.
•Sampling Strategy: Selecting participants
or cases.
What is Methodology?
•The systematic process of solving
research problems.
•Encompasses tools, techniques, and
procedures for collecting and analyzing
data.
•Determines how research objectives
are achieved.
Quantitative vs. Qualitative Methods
•Quantitative: Numerical data,
statistical analysis, objective.
•Qualitative: Non-numerical data,
thematic analysis, subjective.
•Mixed-Methods: Combining both
approaches for comprehensive
insights.
Data Collection Methods
•Primary Data: Surveys, interviews,
experiments, observations.
•Secondary Data: Existing reports,
databases, historical records.
Ethical Considerations in Research
•Obtain informed consent from
participants.
•Ensure confidentiality and anonymity.
•Avoid bias and manipulation of data.
•Adhere to ethical guidelines and
institutional policies.
Common Challenges in Research
•Defining a clear research problem.
•Selecting an appropriate methodology.
•Balancing time, cost, and resources.
•Managing biases and ensuring validity.
Conclusion
•Effective research design and
methodology are crucial for credible
outcomes.
•Tailoring the approach to the research
question enhances impact and
relevance.
•Continual refinement and adherence to
ethical practices are essential.

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