DISCIPLINES AND IDEAS IN

APPLIED SOCIAL SCIENCE

Quarter 2: Week 1

The Disciplines of
Communication
Objectives:
1.Identify the goals and scope of
communication
2.Explain the principles of communication
3.Describe the elements and levels of the
communication processes
ACTIVITY: MESSAGE RELAY
1. For each row (2 tables), choose 10 members to
represent your group.
2. Form a line and the teacher will show the message to be
relayed to the first student in the line.
3. The student will pass/whisper the message to the next
student until it reaches the last student. NO REPEATING.
NO SKIPPING.
4. The last student will run back to the teacher and say the
message out loud. 2 POINTS for every CORRECT
ANSWER.
Question:
1.What are the challenges you encountered
while relaying/passing the message to the
next student?
2.How does this activity teaches you about
giving clear information/message?
3.Based on the activity, how will you define
communication?
WHAT IS COMMUNICATION?
- it is the process of sending and receiving
messages through verbal and/or nonverbal means
—speech (oral communication), writing (written
communication), signs, signals, and behavior.
- it is the process of exchanging information,
ideas, and feeling between people through
speaking, writing, or using gestures and body
language.
- most practical of the academic disciplines
ACTIVITY: DAILY CONVO
1.Find a pair and practice simple
communication that you do daily.
2. Ask for a volunteer to present/show
their conversation in front.
Questions:

1. Is communication important in our

society? Why?
2. How are you going to start a
communication?
GOALS AND SCOPES OF
COMMUNICATION
GOALS OF COMMUNICATION
• Communication goal is also referred to as
communication objective.
• Communication goals can include:
 motivating
 educating
 raising awareness
 influencing decision making
 To get
To action To ensure
change understan
behavior ding
Goals
To get and
give To
information persuade
SCOPE OF COMMUNICATION

Communication Communication
in personal life in social life

Communication Communication
in business in management
 PRINCIPLES OF
COMMUNICATION (The 7 C’s)
ACTIVITY 1A: 7 C’s of the Communication

Conciseness Conversation Consideration Correctness

Conference Completeness Correspondence Collaborate

Courtesy Connection Clarity Concreteness

ACTIVITY 1A: 7 C’s of the Communication
Answer Key:
Conciseness Conversation Consideration Correctness

Conference Completeness Correspondence Collaborate

Courtesy Connection Clarity Concreteness

ACTIVITY 1B: 7 C’s of the Communication
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

________________1. The message

must be complete and geared to the
receiver’s perception of the world.
ACTIVITY 1B: 7 C’s of the Communication
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

________________2. The information is

often supported by factual material such as
research data and figures, no need to
imagine.
ACTIVITY 1B: 7 C’s of the Communication
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

________________3. Approaches the

audience in a friendly and courteous
manner.
ACTIVITY 1B: 7 C’s of the Communication
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

________________4. A correct use of

language increases trustworthiness and
the receiver will feel that they are taken
seriously.
ACTIVITY 1B: 7 C’s of the Communication
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

________________5. Clear or plain

language is characterized by
explicitness, specific, short sentences
and concrete words.
ACTIVITY 1B: 7 C’s of the Communication
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

________________6. In order to
communicate well, it is important to relate to
the target group and be involved, taking the
audience into account.
ACTIVITY 1B: 7 C’s of the Communication
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

________________7. A message is clear

when the storyline is consistent and when
this does not contain any inconsistencies.
ACTIVITY 1B: ANSWER KEY
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

Completeness
________________1. The message
must be complete and geared to the
receiver’s perception of the world.
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

Concreteness
________________2. The information is
often supported by factual material such as
research data and figures, no need to
imagine.
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

Courtesy
________________3. Approaches the
audience in a friendly and courteous
manner.
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

Correctness
________________4. A correct use of
language increases trustworthiness and the
receiver will feel that they are taken
seriously.
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

Clarity
________________5. Clear or plain
language is characterized by explicitness,
specific, short sentences and concrete words.
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

Consideration
________________6. In order to
communicate well, it is important to relate to
the target group and be involved, taking the
audience into account.
Conciseness Completeness Consideration Correctness

Courtesy Clarity Concreteness

Conciseness
________________7. A message is clear
when the storyline is consistent and when
this does not contain any inconsistencies.
PRINCIPLES OF COMMUNICATION
COMPLETENESS
• The message must be complete and geared to
the receiver’s perception of the world.
• The message must be based on facts and a
complex message needs additional
information and/ or explanation.
• A good subdivision of subjects will clarify the
message as a result of which there will be a
complete overview of what is said.
PRINCIPLES OF COMMUNICATION
CONCRETENESS
• Concrete communication is also about a
clear message.
• This is often supported by factual material
such as research data and figures.
• The words used as well as the sentence
structure can be interpreted unit-vocally.
• Nothing is left to the imagination.
PRINCIPLES OF COMMUNICATION
COURTESY
• To approach the audience in a friendly and
courteous manner.
• Use of terms that show respect for the
receiver contribute towards effective
communication.
• Observe proper manner on how to
address someone.
PRINCIPLES OF COMMUNICATION
CORRECTNESS
• correct use of language
• grammatical errors, stylistic lapses or a
wrong use of verbs must be avoided
• a correct use of language increases
trustworthiness and the receiver will feel
that they are taken seriously.
PRINCIPLES OF COMMUNICATION
CLARITY
• Clear or plain language is characterized by
explicitness, specific, short sentences and
concrete words.
• Fuzzy language and cliché expressions are
absolutely forbidden,
• By avoiding parentheses and keeping to the
point, the receiver will get a clear picture of the
content of the message.
PRINCIPLES OF COMMUNICATION
CONSIDERATION
• it is important to relate to the target group
and be involved.
• By taking the audience into account, the
message can be geared towards them.
• Factors that play a role in this are for
example: professional knowledge, level of
education, age and interests.
PRINCIPLES OF COMMUNICATION
CONCISENESS
• A message is clear when the storyline is
consistent and with supporting information.
• Systematically implementing a certain
statement or notation also contributes to
clear business communication.
• When statements are varied, they will
confuse the receiver.
BASIC ELEMENTS OF
COMMUNICATION
BASIC ELEMENTS OF COMMUNICATION
For communication to succeed, both
parties must be able to exchange
information and understand each other. If
the flow of information is blocked for some
reason or the parties cannot make
themselves understood, then communication
fails.
 BASIC ELEMENTS OF COMMUNICATION
A. Source
Sender/Encoder
• The sender also
known as the
encoder decides on
the message to be
sent, the best/most
effective way that it
can be sent.
BASIC ELEMENTS OF COMMUNICATION
B. Medium (Instruments)
• The medium refers to the mode or method used to
convey a message (e.g., spoken, written, digital).
• Examples: This can include spoken language,
written text, visual images, audio, video, and digital
formats. For instance, a book, a radio broadcast, a
face-to-face conversation, or a social media post
can all be considered different media..
BASIC ELEMENTS OF COMMUNICATION
C. Channel
• The channel refers to the specific pathway or
means through which the message travels from the
sender to the receiver within the chosen medium.
• Examples: In the case of email (medium), the
channel would be the specific email service used
(like Gmail or Outlook). For a television broadcast,
the channel could refer to the specific frequency or
network (like GMA or TV5).
BASIC ELEMENTS OF COMMUNICATION
D. Receiver
The receiver or the decoder
is responsible for extracting
or decoding meaning from
the message. The receiver
is also responsible for
providing feedback to the
sender. Its his/her job to
INTERPRET.
BASIC ELEMENTS OF COMMUNICATION
E. Feedback
This is important as it
determines whether the
decoder grasped the
intended meaning and
whether communication
was successful.
BASIC ELEMENTS OF COMMUNICATION
Context
• The context of any
communication act is the
environment surrounding
it.
• This includes, among other
things, place, time, event,
and attitudes of sender
and receiver.
BASIC ELEMENTS OF COMMUNICATION
Noise
• This is any factor that
inhibits the conveyance of
a message.
• That is anything that gets
in the way of the message
being accurately received,
interpreted, and responded
to.
• Noise may be internal or
external.
LEVELS OF COMMUNICATION
 Verbal Physical Auditory
Level Level Level
The verbal level is the
content; it’s what we
say. The physical,
Energetic/
auditory, emotional, Emotional
and energetic levels Psychic
represent how we Level Level
convey a message.

THE FIVE LEVELS OF COMMUNICATION

 LEVELS OF COMMUNICATION PROCESSES

1. INTRAPERSONAL COMMUNICATION
• the communication occurs within an individual
• it involves thinking, self-reflection, or internal
dialogue
• the self is the only sender and receiver. The channel
is our brain. The feedback is in the form of talking to
oneself or discarding certain ideas and replacing
them with others.
 LEVELS OF COMMUNICATION PROCESSES

2. INTERPERSONAL COMMUNICATION
• refers to direct, face-to-face communication
between two or more individuals

3. GROUP COMMUNICATION
• takes place when communication occurs within
small groups, typically involving a shared goal or
discussion, such as meetings or teamwork setting.
 LEVELS OF COMMUNICATION PROCESSES
4. ORGANIZATIONAL COMMUNICATION
• happens within and between large organizations,
involving formal and informal channels of
communications such as emails, reports, or
corporate meetings.

5. MASS COMMUNICATION
• involves disseminating messages to large
audiences through media channels like television,
radio, newspapers, or the internet.
 LEVELS OF COMMUNICATION PROCESSES

6. PUBLIC COMMUNICATION
• involves one person or a small group addressing a
larger audience, such as a public speech or
presentation.
 SHORT QUIZ:

Direction: Prepare 1/4. Choose the letter of

the correct answer.
1. The following are the goals of
communication EXCEPT:

A. To change behavior
B. To get action
C. To ensure confusion
D. To persuade
2. The following are the scopes of
communication EXCEPT

A. Communication for individual

B. Communication in social life
C. Communication in business
D. Communication in management
3. It is also known as the encoder that
decides on the message to be sent, the
best/most effective way that it can be
sent.

A. Sender C. Medium
B. Receiver D. Channel
4. Responsible for extracting/decoding
meaning from the message.

A. Feedback C. Receiver
B. Noise D. Encoder
5. A principle of communication in which
the message must be based on facts and
a complex message needs additional
information and/ or explanation.

A. Conciseness C. Courtesy
B. Completeness D. Clarity
 6. Fuzzy language is absolutely
forbidden in this principle of
communication.

A. Clarity C. Concreteness
B. Consideration D. Conciseness
7. It is called as psychic level of
communication.

A. Physical C. Emotional
B. Energetic D. Extreme
8. The sound of our voice, including the
tone, range, volume, and speed affects
how our messages are received and
interpreted by others.

A. Verbal C. Auditory
B. Physical D. Emotional
9. What do you call the process of
sending and receiving messages through
verbal and/or nonverbal means?
A. Communication
B. Social Work
C. Counseling
D. Social Sciences
10. Listening, reading, speaking and
writing are all types of
_______________.

A. Context
B. Feedback
C. Communication
D. Communication Skills
Enumeration: Provide the correct answer for
each item.

11. ____________
12. ____________ 16. ____________
13. ____________ 17. ____________
14. ____________ 18. ____________
15. ____________ 19. ____________
20. _________ 21. _________ 22. _________

26. _________

25. _________ 23. _________

24. _________
 SHORT QUIZ:

ANSWER KEY
1. The following are the goals of
communication EXCEPT:

A. To change behavior
B. To get action
C. To ensure confusion
D. To persuade
2. The following are the scopes of
communication EXCEPT

A. Communication for individual

B. Communication in social life
C. Communication in business
D. Communication in management
3. It is also known as the encoder that
decides on the message to be sent, the
best/most effective way that it can be
sent.

A. Sender C. Medium
B. Receiver D. Channel
4. Responsible for extracting/decoding
meaning from the message.

A. Feedback C. Receiver
B. Noise D. Encoder
5. A principle of communication in which
the message must be based on facts and
a complex message needs additional
information and/ or explanation.

A. Conciseness C. Courtesy
B. Completeness D. Clarity
 6. Fuzzy language is absolutely
forbidden in this principle of
communication.

A. Clarity C. Concreteness
B. Consideration D. Conciseness
7. It is called as psychic level of
communication.

A. Physical C. Emotional
B. Energetic D. Extreme
8. The sound of our voice, including the
tone, range, volume, and speed affects
how our messages are received and
interpreted by others.

A. Verbal C. Auditory
B. Physical D. Emotional
9. What do you call the process of
sending and receiving messages through
verbal and/or nonverbal means?
A. Communication
B. Social Work
C. Counseling
D. Social Sciences
10. Listening, reading, speaking and
writing are all types of
_______________.

A. Context
B. Feedback
C. Communication
D. Communication Skills
 GOALS: SCOPES: Communication
11. To get action in________
12. To ensure understanding 16. personal life
13. To persuade 17. social life
14. To get and give information 18. business
15. To change behavior 19. n management
 20. 21. 22.
Completeness Correctness Concreteness

26.
Conciseness

23.
25. 24. Courtesy
Clarity Consideration
PERFORMANCE TASK 1
(2 Quarter)
nd

Activity Title:
“HOW DO I COMMUNICATE?”
(OCEAN AND STAR)
INSTRUCTIONS:
1.The student will identify what type of
personality trait does he/she possess
(OCEAN).
2.Using the STAR, the student will show how
does he/she communicate with this type of
personality.
3.Use short bond paper(s).
4.Deadline: October 7, 2024 (MONDAY)
PERSONALITY TRAITS: OCEAN
Refers to imagination, creativity, and curiosity. People high in
Openness to
O Experience
openness are adventurous and open to new ideas, while those low
in openness may prefer routine and familiarity.
Involves being organized, dependable, and disciplined. Highly
Conscientiou
C sness
conscientious individuals are responsible and goal-oriented while
lower scores may be more spontaneous or less focused on details.
Characterized by sociability, assertiveness, and enthusiasm.

E Extraversion
Extraverted individuals enjoy being around others and are
energetic, while introverts are more reserved and may prefer
solitude.
Relates to being compassionate, cooperative, and kind. People
Agreeablene
A ss
high in agreeableness are empathetic and helpful, whereas those
lower in this trait may be more competitive or detached.
Refers to emotional stability and the tendency to experience

N Neuroticism
negative emotions like anxiety, anger, or depression. Individuals
high in neuroticism may be more prone to stress, while those low in
this trait tend to remain calm and emotionally resilient.
 S.T.A.R
My Personality Trait: I am a ______________ because I like to
__________________________________.

Situation/
S Scenario
Describe the scenario or situation.
Explain what is your role or goal in the
T Task
situation
Outline the steps you took to handle the
A Action
situation, considering your personality trait.
R Result Share the outcome of you communication.
Reflection: After completing the activity, the student
will write a short reflection answering these questions:
• How did your personality trait influence the way you
communicate with others?
• How did using the STAR method help you organize
your thoughts and make your communication more
effective?
• How can understanding different personality traits
improve communication in real-life situations?
SCORING RUBRIC:

• Correctness of Content: 25 pts.

(Personality Trait, STAR)
• Organization of Ideas (Reflection): 10
pts.
• Grammar, Spelling,
On-time Submission: 10 pts.
• Neatness and Creativity: 5 pts.
TOTAL 50 pts.