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Caffeine Castle: (Park Street, Kolkata)

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alwayskakali
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17 views

Caffeine Castle: (Park Street, Kolkata)

Uploaded by

alwayskakali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 11

CAFFEINE CASTLE

( P A R K S T R E E T, K O L K A T A )
BUSINESS PROPOSAL.

2
OUR
SPECIALITY

Caffeine castle’s mission is


to become a recognized
leader in our target market
for providing outstanding
premium bagged coffees
and specialty coffee
beverages along with some
appetizers.
EXCITING OFFERS &
INNOVATIVE IDEAS.

• 50% off on weekends


• Buy one get one free on drinks.
• 10% off for students.

JUNK INNOVATIVE IDEAS.


(“Transforming Trash into Treasure”)

Our café offers drinks along with interesting activities.


Welcome to the world of junk crafting, where discarded
materials are reborn into beautiful and functional works of art.
This project explores various junk craft categories, including
home decor, furniture, jewellery, art, lighting, and outdoor
designs.

CAFFEINE CASTLE 4
THE MARKET STRATEGY
CUSTOMER SEGMENTATION

21% 36% 29% 7% 7%

Local residents Tourists Passing Students Local


travelers businesses

CUSTOMERS GROWTH YR1 YR2 YR3


Local residents 2% $15,000 $15,300 $15,606
Tourist 5% $25,000 $26,250 $27,563
Passing travelers 5% $20,000 $21,000 $22,050
Students 1% $5,000 $5,050 $5,101
Local businesses 1% $5,000 $5,050 $5,101
TOTAL 2.8% $70,000 $72,650 $75,420

Fourth Coffee 5
100% fair trade
GOALS OF guaranteed
OUR CAFÉ o Direct sale of food products
o Locally sourced
o Mobile ordering and online o Reputable and recognizable
payment vendor and/or chefs
o Efficient service and reduced o May include sandwiches,
wait times bagels, burritos, pastries,
o Personalized customer and cookies
experience
o Good Customer service

Signature coffee
beverages
o Variety of coffee beverages
o Three different size cups
o 35 to 40 different varieties
o Differing flavors, brew
strengths, and from different
regions
o Customers can choose beans
or freshly ground
SALES FORECAST
3 YEAR SALES SUMMARY YR1 YR2 YR3
TOTAL SALES $702,000 $772,200 $849,420
TOTAL COGS $212,000 $222,600 $233,730
NET PROFIT $490,000 $549,600 $615,690

ANNUAL SALES & GROSS PROFIT


$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
YR1 YR2 YR3

SALES COGS PROFIT

Fourth Coffee 7
MANPOWER & FUNDING

MANPOWER
Our core team consists of five individuals—Sritama,
Angeera, Hritobrata, Aritro, and Kaninika—who act as co-
founders and visionaries, leading the strategy and
direction of Caffeine Castle. We also have a CTO
responsible for technical expertise, product development,
and innovation. In total we have 5 baristas and 10 waiters.

FUNDING

To secure funding, we conducted meetings with several


major companies including Britannia, Nestle, ITC, and
PepsiCo. We are pleased to announce that Nestle and
Coca-Cola accepted our proposal, resulting in an
investment structure of 80% equity and 20% debt .

8
OPERATIONAL PLAN
2/1/XX 5/12/XX 8/20/XX 11/28/XX

Business / Marketing Plan

Secure funding

Build Out

Grand opening

Achieve 700+ daily customers

Fourth Coffee 9
PROBLEM STATEMENT

FINANCIAL RATIOS YR1 YR2 YR3

Profit margin 12.07% 14.95% 17.66%

Assets to liabilities 2.83 4.24 7.44

Equity to liabilities 1.83 3.24 6.44

Assets to equity 1.55 1.31 1.16

LIQUIDITY RATIOS YR1 YR2 YR3

Acid test 2.34 3.66 6.67

Cash to assets 0.83 0.86 0.90

Fourth Coffee 10
THANK YOU

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