Scribd
Upload
21 views

Business Environment

Sucess story of PC mustafa founder of id foods

Uploaded by

ananyapenmethsa1503
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
21 views

Business Environment

Sucess story of PC mustafa founder of id foods

Uploaded by

ananyapenmethsa1503
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

FROM A DAILY

WEDGER TO THE
MILLIONAIRE
Id Fresh And Pc Mustafa

Presented by: Penmethsa Shiri Ananya


Batch-2
Objectives of the presentation:
• About CEO-PC Mustafa
• Timeline-How did it all begin?
• iD Fresh food overview
• No preservatives , No chemicals. Its Food, only Food.
• iD Trust shops
• Tie-ups
• Investors.
• Then & Now
• Road ahead
• Takeaway
• References
Introduction
• BigBasket, an online grocery delivery platform,
was founded in 2011 by Hari Menon,V.S.
Sudhakar, Vipul Parekh , Abhinay Choudhari ,
Ramesh Mangaluru.
• Headquartered in Bengaluru, India,
• It offers a vast selection of groceries, fresh
produce, and household essentials.
• Acquired by the Tata Group in 2021, it has
revolutionized grocery shopping.
Big Basket Overview

Key Offerings
•Groceries: Staples, packaged foods, beverages.
•Fresh Produce: Fruits, vegetables, dairy, bakery.
•Household Essentials: Cleaning, personal care, baby
care.
•Meat & Seafood: Freshly sourced.
•BB Instant: Quick delivery service.
•Private Labels: BB Royal, Fresho, Tasties.
Market Presence
•Operates in 30+ cities across India.
•Strong urban and semi-urban customer base.
•Collaborates with farmers and suppliers.
•Robust warehouses and last-mile delivery network.
•Part of Tata Digital ecosystem.
•Market leader with subscription services.
SWOT Framework Overview

What is SWOT Analysis?

• A strategic planning tool to evaluate a business's internal and


external environment.
• Focuses on identifying:
• Strengths
• Weaknesses
• Opportunities
• Threats

Why is SWOT Analysis Important?

• Helps in strategic decision-making.


• Provides a structured approach to assess business performance.
• Highlights areas for improvement and growth.
• Aids in planning to mitigate risks and capitalize on opportunities
iD Trust shops

• iD Fresh Foods has set up 17


outlets of its Trust Shop across
Bengaluru.
• There are no salesmen or cash
machines at the store.
• The store operates on an honor
system: it has only a piggy bank for
payments.
• The stall runs solely on trust.
• The shop offers 24/7 access to
fresh food.
Tie-ups
• In 2016, iD Fresh Foods partnered with
Nilgiri Dairy Farm to produce dairy
products like paneer and curd.
• This was iD's first dairy-based product
line, known for its packaged idli and dosa
batter.
• In 2017, Paytm associated with iD Fresh
Foods to offer Rs 20 Paytm cash on
purchase of iD food packs.
Investors
• In 2014,Helion Venture Partners-Infused 35 crores:
• Helion Venture Partners is a $140 million multi-stage ,
India-focused venture fund.
• In 2017,PremjiInvest – Infused 170 crores:
• PremjiInvest is a private equity firm that invests in both
private and public equity of companies operating in
India.

$5.7 M $25 M

2014
2017
Then & Now
2005-2006 2016-2017
• Family-run business with 5 people. Professionally-run organization with 1300
• Invested Rs 25,000 with 2 grinders , a employees.
mixer and a selling machine. iD fresh food runs on IT.
• Operated from a 550 square feet Operations are totally automated.
space. Today manufactures 50,000 packets a day
• Made 10 packets of 1 kg batter a day. Idly/dosa batter, chapattis, natural curd,
• Products-Idly & Dosa batter. paneer, vadas.
• Supplied to 20 stores in Bengaluru. Operating in Bengaluru,Chennai,pune
Mumbai,Hyderabad and dubai.
• Langoor , a digital first agency , handles

Road the digital marketing for iD Fresh food.


• Focus is on digital and social media to
drive consumption habits.
Ahead… • iD Fresh Food to enter US,UK and
Singapore with RS 150 crore from
PremjiInvest.
Takeaway
•From Humble Beginnings: Started with an investment of ₹25,000
in 2006.
•Growth through Innovation: No preservatives, natural food
products, and trust-based stores.
•Strategic Partnerships: Tie-ups with Nilgiri Dairy Farm and Paytm
for growth.
•Global Expansion: Now operating in major cities and
internationally.
•Inspiring Leadership: Mustafa's vision emphasizes passion,
innovation, and trust.

Key Lesson: Passion and persistence, combined with innovative


thinking, can lead to extraordinary success from small beginnings.
References

1. https://www.slideshare.net/SusmiHarsha/p-c-musthafa

2. https://www.sovrenn.com/knowledge/how-a-village-coolie-s-son-built-
a-3-000-crore-empire-the-story-of-i-d-fresh-food-founder-pc-musthafa

3. https://www.hindustantimes.com/business/pc-musthafa-s-id-success-s
tory-fresh-foods-ceo-rs-3000-crore-father-earned-rs-10-a-day-1017027
26585359.html
“If you have the passion to
start something, do it
immediately. Don’t wait for
tomorrow”
-PC Mustafa , CEO iD Fresh
Food u!

Thank You!!
Penmethsa Shiri Ananya

Sandra Haro

You might also like