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Design Principles

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nkhomarashack979
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9 views8 pages

Design Principles

Uploaded by

nkhomarashack979
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Design Principles

3.02 Understand business publications


SIX Principles of Design

1. Balance
2. Proximity/unity
3. Alignment
4. Repetition/consistency
5. Contrast
6. White space
3.02 Understand business publications Slide 2
Balance
Graphics don’t overpower text
Page is not too heavy on one side or the
other
Example:
Principles of Design Visual Examples [Le
ssons on the Principles of Design]

3.02 Understand business publications Slide 3


Proximity/Unity
Distance between elements on a page
Used to demonstrate a relationship or a lack of
relationship between elements
Example:
Principles of Design Visual Examples [Les
sons on the Principles of Design]

3.02 Understand business publications Slide 4


Alignment
Justification of elements
Related items should be justified the same to
emphasize their relationship to each other.
Example: Principles of Design Visual Examples [Lessons on the
Principles of Design]

3.02 Understand business publications Slide 5


Repetition/Consistency
Consistent pattern of font and color
schemes and graphic types
 Specific font, size, and style for headings, subheadings,
and body text.
 Do not mix photographic images and cartoon images on
the same page.
 Example: Principles of Design Visual Examples [Lessons on the Principles of
Design]
 Scheme - a planned combination of elements, such as a
combination of font styles and sizes

3.02 Understand business publications Slide 6


Contrast
Emphasizing the most important elements
on a page with color and size
Example: Principles of Design Visual
Examples [Lessons on the Principles of
Design]

3.02 Understand business publications Slide 7


White Space
Blank or negative space on a page
Used to focus the reader’s attention on important
details
Used to give the reader’s eyes a break
Does not have to be white
Example: Principles of Design Visual
Examples [Lessons on the Principles of
Design]

3.02 Understand business publications Slide 8

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