Web Server Log Analysis2
Web Server Log Analysis2
Analysis
S.Gopi
K.Poonam
ABSTRACT :
• In the advent of the information era, e-commerce has developed
rapidly and has become significant for every business. With the
advanced information technologies, firms are now able to collect and
store mountains of data describing their myriad offerings and diverse
customer profiles, from which they seek to derive information about
their customers’ needs and wants. Traditional forecasting methods are
no longer suitable for these business situations. This research used the
principles of data mining to cluster customer segments by using K-
Means algorithm and data from web log of various e-commerce
websites consequently, the results showed that there was a clear
distinction between the segments in terms of customer behavior.
EXISTING SYSTEM:
• Collecting consumer information seemed have been available, but still how to analyze
these data effectively is of interest to marketers and researchers. All the analysis is
done manually. This would take a lot of time. Thus calculations had done manually
have some errors. Retrieve data’s from data base and analyzing these data’s are very
complex process. So to solve these problems we are going for proposed system.
Some of the disadvantages of existing system are given below.
• The existing systems of securing online reputation system falls under four major
categories. They are as follows:
• In the first category, the defense approaches limit the maximum number of ratings
each user could provide within certain time duration. Such type of approaches
actually restricts the rating power of each user ID. This can prevent the attackers from
inserting a large amount of dishonest ratings through a few user IDs within a short
time.
• In the second category, the defense schemes aim to increase the cost of launching an
attack.
PURPOSED SYSTEM:
• The traditional methods for predicting and analyzing customer demands have found a wide range of
applications. They are mainly used for predicting the total quantity of products that belong to the
same family rather than the relationship between the different customer groups and associated
product groups. This paper clusters customer segments by using K-Means algorithm and data from
web log of various e-commerce websites. Consequently, the results showed that there was a clear
distinction between the segments in terms of customer behavior. It is seen that this data mining
model can serve as an efficient vehicle for firms not only to predict the products or services that
should be provided or improved for their target customer groups, but also to identify the right
customers for a specific product family or service.
• In this work, we propose a reputation defense scheme, TATA. The objective of the proposed scheme is
to :
• (1) Detect the malicious users who provide dishonest ratings.
• (2) Recover reputation score of the target item, that receives dishonest ratings,
• (3) Avoid interference to normal items’ reputation scores.
HARDWARE REQUIRMENTS:
• BACK END
• Database : MYSQL
ER DIGRAM:
DATA FLOW DIAGRAM:
CONCLUSION AND FUTURE
ENHANCEMENT
• In conclusion, an e-commerce web server log analysis system is a valuable tool that can provide
important insights into online customer behavior, purchasing patterns, and overall website performance.
By analyzing the logs generated by web servers, these systems can help e-commerce businesses
optimize their websites, identify and fix issues, and improve the customer experience. An e-commerce
web server log analysis system can provide a wealth of information, including data on the number of
visitors to a site, the pages they visited, the products they viewed and purchased, the time spent on the
site, and much more. This information can be used to optimize website design, improve website
performance, and increase sales and customer loyalty. There are various e-commerce web server log
analysis tools and platforms available, ranging from open-source solutions to enterprise-grade systems
with advanced features and capabilities.Overall, an e-commerce web server log analysis system can be a
critical component of any e-commerce business strategy, providing valuable insights into customer
behavior and website performance that can help drive revenue and growth. By leveraging the data
generated by web server logs, e-commerce businesses can make informed decisions about how to
imp0rove their websites, optimize their marketing efforts, and ultimately achieve their business goal.