07-Equilibrium chapter 10 interaction supply and demand (1)
07-Equilibrium chapter 10 interaction supply and demand (1)
4 December 2024
OBJECTIVES
To understand the concept of equilibrium in economics
and how a market will ‘naturally’ find its equilibrium
price.
The equilibrium price is the price at which the quantity of a good that
buyers are planning† on buying exactly matches the quantity of that
good that sellers are planning † on selling.
Sellers would always prefer a higher price. Buyers would always like a
lower price. Equilibrium is found where these opposing forces find a
happy medium.
price likely
D to rise
excess demand
(or supply shortage)
P1 short long
D excess supply
(or demand shortage)
S
P2 short
long
price likely
to fall
P* no pressure for
price to rise or fall
Q*
Where there is excess supply, we assume that firms will reduce prices
in order to sell goods rather than stockpile them. (Think about
supermarkets selling off goods at reduced prices before they go out of
date.)