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Unit 8 lect 1

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Unit 8 lect 1

Uploaded by

Tanisha Here
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Unit - 8

UX Projects
Agenda
• Interface and Product design
• Designing for iOS and Android
• Importance of Usability testing
• Heuristic Evaluation its rules for optimal usability
Heuristic Evaluation and its rules for
optimal usability
• A heuristic is a fast and practical way to solve problems or make
decisions.

• In user experience (UX) design, professional evaluators use heuristic


evaluation to determine a design’s/product’s usability systematically.
• Pros of Heuristic Evaluation
1. Heuristics can help highlight potential usability issues early in the
design process.
2. It is a fast and inexpensive tool compared with other methods
involving real users.
Heuristic Evaluation pros and cons..
• Cons of Heuristic Evaluation
 Heuristic evaluation depends on the knowledge and expertise of the evaluators. Training
the evaluators or hiring external evaluators might increase the time and money required for
conducting the evaluation.
 Heuristic evaluation is based on assumptions about what “good” usability is. As heuristics
are based on research, this is often true. However, the evaluations are no substitute for
testing with real users. These are, as the name suggests, only guidelines, and not rules that
are set in stone.
 Heuristic evaluation can end up giving false alarms.
 Robert Bailey, Robert Allan and P. Raiello found that 43% of 'problems' identified by
experimental heuristic evaluations were not actually problems. Furthermore, evaluators
could only identify 21% of genuine usability problems in comparison with usability testing.
Heuristic Evaluation steps
1. Know what to test and how – Whether it’s the entire product or one procedure, clearly
define the parameters of what to test and the objective.
2. Know your users and have clear definitions of the target audience’s goals, contexts,
etc. User personas can help evaluators see things from the users’ perspectives.
3. Select 3–5 evaluators, ensuring their expertise in usability and the relevant industry.
4. Define the heuristics (around 5–10) – This will depend on the nature of the
system/product/design. Consider adopting/adapting the Nielsen-Molich heuristics and/or
using/defining others.
5. Brief evaluators on what to cover in a selection of tasks, suggesting a scale of severity
codes (e.g., critical) to flag issues.
6. 1st Walkthrough – Have evaluators use the product freely so they can identify elements to
analyze.
7. 2nd Walkthrough – Evaluators scrutinize individual elements according to the heuristics.
They also examine how these fit into the overall design, clearly recording all issues
encountered.
Heuristic Evaluation rules
1. Keep users informed about its status appropriately and promptly.
2. Show information in ways users understand from how the real world operates, and in the
users’ language.
3. Offer users control and let them undo errors easily.
4. Be consistent so users aren’t confused over what different words, icons, etc. mean.
5. Prevent errors – a system should either avoid conditions where errors arise or warn
users before they take risky actions (e.g., “Are you sure you want to do this?” messages).
6. Have visible information, instructions, etc. to let users recognize options, actions,
etc. instead of forcing them to rely on memory.
7. Be flexible so experienced users find faster ways to attain goals.
8. Have no clutter, containing only relevant information for current tasks.
9. Provide plain-language help regarding errors and solutions.
10.List concise steps in lean, searchable documentation for overcoming problems.
Importance of usability testing
• Usability testing is the practice of testing how easy a design is to use with
a group of representative users. It usually involves observing users as they
attempt to complete tasks and can be done for different types of designs.
It is often conducted repeatedly, from early development until a product’s
release.
Importance of Usability testing
1. Usability Testing Leads to the Right Products
Through usability testing, you can find design flaws you might otherwise overlook. When you watch how
test users behave while they try to execute tasks, you’ll get vital insights into how well your
design/product works. Then, you can leverage these insights to make improvements. Whenever you run a
usability test, your chief objectives are to:

2. Determine whether testers can complete tasks successfully and independently.

3. Assess their performance and mental state as they try to complete tasks, to see how well your design
works.

4. See how much users enjoy using it.

5. Identify problems and their severity.

6. Find solutions.

7. While usability tests can help you create the right products, they shouldn’t be the only tool in your UX
research toolbox. If you just focus on the evaluation activity, you won’t improve the usability overall.
Difference between UX design for iOS
and Android
Difference iOS Android
UX Principles: Apple’s Human Apple’s Human Interface Google’s Material Design guidelines
Interface Guidelines Vs. Google’s Guidelines emphasize introduce flexibility, employing
Material Design simplicity, minimalism, and responsive interactions and visually
consistency, prioritizing intuitive appealing interfaces.
navigation.
Behavioral Habits: iOS users often value seamless Android users prioritize
Aesthetics Vs. integration and aesthetics customization and control. This
Customization difference greatly impacts how
applications are designed and
how users interact with them.

Device Ecology: Apple’s controlled ecosystem Android’s varied device landscape


Consistency Vs. Diversity promotes consistency demands adaptable and versatile
designs.
Difference between UX design for iOS
and Android
Difference iOS Android
Navigation Patterns: In-App while iOS relies on in-app Android uses a universal back
Navigation Vs. Back Button navigation button for navigation
Detailed Vs. Abstract iOS icons are usually more detailed Android icons prefer a simpler,
and realistic more abstract design.

Consistency Vs. Variation iOS leans toward consistent Android offers more flexibility and
typography variation

Siri Vs. Google Assistant Siri Google Assistant

Tab Bar Vs. Navigation Platform-specific UI components Android’s navigation drawer


Drawer like iOS’s tab bar
(to enhance user
familiarity and
experience)
Difference between UX design for iOS
and Android
Difference iOS Android
Visual Cues Vs. Haptic iOS is known for using visual cues Android frequently uses haptic
Feedback to signify interaction feedback to confirm user actions
Buttons: Flat Vs. Raised While iOS prefers flat buttons that Android utilizes raised buttons that
blend with the interface appear to float above the interface,
promoting interaction.

App Store Vs. Google Play The App Store offers a curated Google Play allows more flexibility
Store experience and options for developers and
users

App Development: iOS apps are typically developed Android applications are created
Swift/Objective-C Vs. using Swift or Objective-C using Java or Kotlin.
Java/Kotlin
App Icons: Grid Vs. Free iOS organizes apps into a strict grid Android offers a more flexible
Layout layout that allows widgets and
varying icon sizes.
Difference between UX design for iOS
and Android
Difference iOS Android
Home Button: Physical iOS traditionally uses a physical Android opts for a virtual one,
Vs. Virtual home button affecting the overall navigation
experience

Animations: Minimal Vs. iOS animations are often subtle and Android offers more expressive
Expressive smooth and elaborate animations

Multitasking: App iOS uses an app switcher for whereas Android allows for split-
Switcher Vs. Split Screen multitasking screen operations, providing a
different user experience.
Control Center Vs. Quick iOS uses a Control Center for Android has a Quick Settings menu
Settings system controls and shortcuts in the notification shade.

Security: Strict Vs. iOS has strict security guidelines Android offers more flexibility with
Flexible options like sideloading apps.
Product Design vs Interface
Design
• Product designers are responsible for the overall product strategy and work closely with stakeholders to ensure
that the product meets the needs of the users and the business.
• UX/UI designers focus on the user interface and are responsible for creating a design that is easy to use and
visually appealing.
• What are the similarities?

• Both designers will go through the design thinking process and maintain a human-centered approach when it
comes to design.
• Both have a market research aspect to their job (although naturally, the UX designer will delve deeper into user
testing).
• Both UX designers and product designers use the same tools during the design process. Wireframing tools like
Balsamiq and Figma are commonly used by both designers, as well as user mapping software like Lucid Chart and
Overflow.
• Use the same tools, with a few exceptions!
Product Design vs Interface
Design
What are the differences?
• One of the best ways to distinguish between these two roles is to look at the questions they
ask.
• A UXer might ask: “Is this product easy to use?” But a product designer would ask, “Does this
product make sense in the current economy?”
• In UX, you’d ask, “How do I make my design user-friendly?” In product design, you’d ask, “How
do I make my design cost-effective?”
• They have different priorities. In UX, the priority is usability. In product design, it’s the process,
business, cost, and brand. A UX designer will identify the problems, and a product designer will
propose solutions.
• The general consensus is that compared to UX or UI designers, product designers have a wider
range of skills, and therefore a wider range of responsibilities within the project.

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