Scribd
Upload
11 views

project ppt

my project ppt

Uploaded by

hemanth goud
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
11 views

project ppt

my project ppt

Uploaded by

hemanth goud
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

NEXT GEN

EMPLOYABILITY
PROGRAM
CREATING A
FUTURE-READY
WORKFORCE
Student Name :
Korakoppula Hemanth goud

Student ID : College Name :


Teegala Krishna Reddy Engineering
STU6499a15fc7d221687789919
College
Creating A Future-ready Workforce

CAPSTONE PROJECT SHOWCASE

Building Customer Segmentation Models using


Python(DA)

Abstract | Problem Statement | Project Overview | Proposed Solution |


Technology Used | Modelling & Results | Conclusion | Q&A
Creating A Future-ready Workforce

Abstract

This project focuses on the application of Python-based data analytics techniques to


1 develop customer segmentation models for business insights and targeted marketing
strategies.

Leveraging a dataset containing customer demographics, purchase history, and


2 behavioral data, various machine learning algorithms such as K-means clustering,
hierarchical clustering, and DBSCAN will be implemented.

Through exploratory data analysis and visualization, key patterns and trends will be
3 uncovered, allowing for the creation of actionable insights to optimize marketing
campaigns, enhance customer experience.

This project demonstrates the practical application of data analytics in understanding


4 customer behavior and tailoring marketing strategies for improved
business outcomes.
Creating A Future-ready Workforce

Problem Statement
 Understanding the diverse customer base: Analyze
customer demographics, purchase history, and behavioral data
to identify patterns and characteristics within the customer
base.

 Segmentation accuracy: Implement machine learning


algorithms to accurately segment customers into distinct
groups based on their similarities and differences.

 Business impact: Translate the insights gained from customer


segmentation into actionable strategies for targeted marketing,
personalized communication, and improved customer
experience.

 Scalability and efficiency: Develop scalable and efficient


algorithms that can handle large datasets and perform real-time
segmentation for dynamic business environments.
Creating A Future-ready Workforce

Project Overview
 The project focuses on developing customer segmentation
models using Python-based data analytics techniques. It
involves analyzing a dataset containing customer
demographics, purchase history, and behavioral data to
identify distinct customer segments.

 Algorithms Used:
• K-means Clustering
• Hierarchical Clustering
• DBSCAN (Density-Based Spatial Clustering of Applications
with Noise)

 These algorithms will be implemented using Python


libraries such as scikit-learn and pandas to perform data
preprocessing, model training, and evaluation. The project
aims to demonstrate the effectiveness of these algorithms
in uncovering meaningful customer segments and deriving
actionable insights for business decision-making.
Creating A Future-ready Workforce

Proposed Solution
 Data Preprocessing: - Clean the dataset by handling missing values, outliers, and
inconsistencies. - Normalize or scale the features to ensure uniformity and prevent bias in clustering
algorithms. - Encode categorical variables if necessary using techniques like one-hot encoding.
 Exploratory Data Analysis (EDA): - Conduct exploratory data analysis to understand the
distribution and relationships among different features. - Visualize the data using histograms,
scatter plots, and correlation matrices to identify patterns and outliers.
 Feature Selection: - Select relevant features that are likely to contribute to meaningful customer
segmentation. - Use techniques such as correlation analysis, feature importance ranking, or domain
knowledge to prioritize features.
 Model Selection and Training: - Implement K-means clustering, hierarchical clustering, and
DBSCAN algorithms using Python libraries like scikit-learn. - Experiment with different values of
hyperparameters such as the number of clusters (k) in K-means and the distance metric in
hierarchical clustering. - Train the models on the preprocessed dataset and evaluate their
performance using metrics like silhouette score, Davies-Bouldin index, or visual inspection of cluster
centroids.
Creating A Future-ready Workforce

Technology used

 Python Programming Language: - Python serves as the primary programming language for data
preprocessing, modeling, and analysis due to its simplicity, versatility, and extensive libraries for data
science.
 Data Analysis and Visualization Libraries: - Pandas: For data manipulation and preprocessing tasks
such as handling missing values, outliers, and feature engineering. - NumPy: For numerical
computations and array operations required for data preprocessing and algorithm implementations. -
Matplotlib and Seaborn: For creating visualizations such as histograms, scatter plots, and heatmaps to
explore and analyze the data. - Plotly or Bokeh: For interactive and dynamic visualizations, if needed.
 Machine Learning Libraries: - Scikit-learn: For implementing machine learning algorithms such as K-
means clustering, hierarchical clustering, and DBSCAN, as well as model evaluation and validation. -
Other machine learning libraries like TensorFlow or PyTorch could be used for more advanced modeling
techniques if necessary.
 Jupyter Notebooks: - Jupyter Notebooks provide an interactive environment for code development,
data exploration, and result visualization, making it ideal for iterative and collaborative project workflows.
Creating A Future-ready Workforce

Modelling & Result


Creating A Future-ready Workforce

Modelling & Result


Creating A Future-ready Workforce

Modelling & Result


Creating A Future-ready Workforce

Conclusion

 In conclusion, the project successfully developed customer


segmentation models using Python-based data analytics
techniques. By leveraging machine learning algorithms such
as K-means clustering, hierarchical clustering, and DBSCAN,
 Through thorough data preprocessing, feature selection, and
model training, we obtained meaningful insights into the
customer base, enabling us to tailor marketing strategies,
personalize communication, and improve customer targeting.
 Overall, the project underscores the value of data analytics
in informing strategic decision-making and optimizing
business processes in today's competitive landscape. By
leveraging technology and data-driven insights, businesses
can better understand their customers, anticipate their
needs, and deliver personalized experiences that drive long-
term success.

You might also like