LESSON 7: The Legal, Ethical, and

Societal Issues in Media and Information

Learning Competency:
Create a campaign ad to combat digital
divide, addiction, and bullying
(MIL11/12LESI-IIIg-19)

TOPIC: DIGITAL DIVIDE, ADDICTION AND

BULLYING
 Objectives
1. Define digital divide, computer addiction
and cyber bullying.
2. Answer the questions comprehensively
on the matrix provided.
3. Perform a campaign Ad promoting cyber
wellness among internet users.
 Digital Divide
 Refers to digital
inequality or gap
between groups in
terms of knowledge,
usage, and access to ICT
due to circumstances
like location, income and
age.
 The disparities in
access to telephones,
personal computers,
and the internets
across certain
demographic groups
(Benjamin Company)
 Computer Addiction
 It is the
“overdependence
” or damaging
need to do
something on
computer or
internet”
(E-Learning Guide
on MIL)
Types of Computer Addiction
1. Information Overload- excessive online
surfing resulted to insufficient at work and
have less family interconnection.
2. Compulsion- over time spent in online
activities like gaming, bartering of stocks,
gambling which cause to a problem at work.
3. Cybersex Addiction- exceed time
spent in surfing porn sites that could
interfere one’s relationship.
4. Cyber-Relationship- excessive time
spent in social networking sites to make
relationship online than spending time
to real persons like family and friends
Different Symptoms of
a Computer Addict
Person
1. Emotional Symptoms

 Feeling of guilt , anxiety, depression,

dishonesty, feeling of great
happiness or excitement (euphoric) in
front of the computer, defensive,
distress, escaping of work, isolation,
and cannot follow schedule
2. Physical Symptoms

 Back pain, headache increase or

decrease of weight, sleep
disorder, carpal tunnel syndrome,
blurred or strain visions
 Computer Addiction can be
prevented through:
1. Set limit in using computers and
doing online activities.
2. Talk to your family and friends
and mingle with them most of the
time.
3. Organize a non-computer
related activity like sports.

4. Place your gadgets away from

you when not needed.
 Remember!
Anything beyond moderation is not
good. To put it simply, learning to
properly use digital resources is
responsible internet behavior.
 Bullying
It is an unwanted, aggressive behavior
among school-aged children that involve a
real or perceived power imbalance. Simply
put, kids who see themselves superior to
others display their misplaced power by
causing physical, emotional, or social harm to
those they perceive to be weak.
 Cyberbullying
 Is the use of digital means of communication
that could hurt or harass a person. Example of
this are sending hurtful texts or SMS
messages, posting embarrassing photos or
videos, and spreading mean or malicious
rumors online.
 Such act or acts comprise
cyberbullying if the offender does
them intentionally and repeatedly,
and should be addressed at once.
 According to UNICEF Poll in
September 2019, one in every three
young people in 30 countries has
reported being a victim of online
bullying (UNICEF, 2019)
 Cyberbullying can be prevented by
doing the following:

1. Be optimistic person.
2. Share to the person whom you can
trust with.
3. Keep your password by yourself.
Don’t share it.
4. Always check the content before
posting or sharing .
5. Always log out your account after
using.
6. Respect and love other people and
yourself.
 Remember!
You must always protect your
mental health. If cyberbullying
happens to you, do not be afraid
to seek help and defend yourself.
Performance Task 1 (INDI)
#MILIssues
Directions: Complete the matrix
below. Be guided by the questions
per column. Write your answer on
a one whole piece of paper.
 Setting or Specific MIL Issue/s My MIL Take Away
Context Situation

(Give the indicated What issue/s and How can you practice
setting, cite a concept/s can be digital citizenship on
situation where you seen from your these given situations?
can apply what you given situation? As a student, how can
have learned from How did the issue you contribute to a
any of the issues affect the personal, positive digital
discussed . professional, and environment
social (and others)
aspects of the
people involved?

1. School

2. Social Media
3.Community
at large
Your activity will be rated using this rubric.

Score Description
Includes little essential information and one or
10 two facts
Includes some essential information with a few
15 citations and facts
Includes some essential information and facts to give
20 viewers an understanding of the topic

Covers the message completely and in-depth with a

30 variety of resources
Performance Task 2 (Team)
As a young digital citizen, you are tasked to
create a campaign ad promoting cyber
wellness i.e. Positive well-being of Internet
users, using media form/s of your choice.
(E.g. Music Video, Infomercial, TikTok
Challenge, PubMat, Blog, Jingle, Spoken
Poetry and Binalaybay.
The campaign must include the following:

1. Creative and significant slogan with

explanation;
2. The campaign presentation itself.
Furthermore, apply what you have learned from the
previous lesson i.e./(id est)/ (that is) media and
information languages in effectively producing this
presentation.
 RUBRIC FOR CYBER
WELLNESS CAMPAIGN
Source:
https://www.rcampus.com./rubricshow
c.cfm?sp=TX38BWX&
 BEGINNING CAPABLE ACCOMPLISHED EXPERT
2 points 3 points 4 points 5 points
Narrative Clearly Fails to Extends Extends ideas Clearly
Extends Ideas extends ideas some ideas presented in primary extends some
Narrative presented in presented or secondary sources ideas
presents the topic primary or in primary through original presented in
(background info. secondary or analysis, evaluation, primary or
And description sources secondary and elaboration secondary
of the issue?, through sources sources
advocacy needs, original through through
and rationale for analysis, original original
advocating for evaluation, analysis, analysis,
this topic- clearly and evaluation, evaluation,
and elaboration and and
comprehensively. elaboration elaboration
 BEGINNING CAPABLE ACCOMPLISHED EXPERT
2 points 3 points 4 points 5 points
Tone and Demonstrates a Demonstrates Consistent tone Consistent
Focus: lack of tone and inconsistent and focus with a tone and
Aware of focus related to tone and focus general sense of focus and
Audience the supposed related to the audience for each demonstrate
Specific to audience or audience for tactic, audience, clear sense
each target lacking audience each tactics, and /or purpose of audience
audience awareness for Audience and/ for each
each tactic, or purpose tactic,
audience, and /or audience,
purpose and /or
purpose
 BEGINNING CAPABLE ACCOMPLISHED EXPERT
2 points 3 points 4 points 5 points

Call To May provide a weak Provides a Provides appropriate Provides

Action or unrealistic call to debateable call to action that is meaningful
action that is related realistic or related to the call to action
to the advocacy appropriate advocacy cause. that is
cause. call to action responsive to
that is related the advocacy
to the cause.
advocacy
cause.
 BEGINNING CAPABLE ACCOMPLISHED EXPERT
2 points 3 points 4 points 5 points

Language and Contains Contains Contains some Contains few,

Conventions serious errors several errors errors in if any, errors
Clarity of in in conventions but in
thought, conventions conventions they do not conventions .
grammar, APA and uses and uses interfere with Provide
as appropriate, limited basic and reader precise and
spelling, etc. vocabulary predictable understanding. appropriate
language Provide language
some precise
language