Session 3 CVP
Session 3 CVP
Session 3
Cost-Volume-Profit
Analysis
Ng Eng Wan
FCPA CIA ACMA CGMA
1
Learning Objectives
•
3.1 Calculate the unit contribution margin and the
contribution margin ratio
•
3.2 Use CVP analysis to find breakeven points and
target profit volumes
•
3.3 Use CVP analysis to measure the impact of
changing business conditions
•
3.4 Find breakeven and target profit volumes for
multiproduct companies
•
3.5 Determine a firm’s margin of safety, operating
leverage, and most profitable cost structure
2
Learning Objective 1
3
Cost-Volume-Profit Analysis
• Powerful tool that helps managers make
decisions
• Expresses relationship among costs, volume,
and the company’s profit
• Determine sales volume needed to break even
or earn a target profit
4
Components of CVP
Analysis
5
CVP Assumptions
1. Sales price remains constant throughout the relevant
range of volume.
2. Managers can classify each cost as either variable or
fixed.
3. Inventory levels will not change.
4. The product mix offered for sale remains constant.
5. Fixed costs remain ‘fixed’ over the time period and/or a
given range of activity (often referred to as the relevant
range)
6. Variable cost per unit remain constant over the time
period and relevant range
6
The Unit Contribution
Margin
• Contribution margin: Sales revenue - variable
expenses.
• Unit contribution margin (or CM per unit):
Selling price per unit - variable cost per unit.
• All variable costs (product and period) must be
included when calculating the unit contribution
margin.
7
Unit Contribution Margin
Example—Kay’s Posters (1 of
3)
Kay has an online poster business. She currently
sells each poster for $35, while each poster has a
variable cost of $21. Kay has monthly fixed costs
of $7,000. Her relevant range is 0 to 2,000 and
she is currently selling 550 posters.
8
Unit Contribution Margin
Example—Kay’s Posters (2 of
3)
9
Unit Contribution Margin
Example—Kay’s Posters (3 of
3)
• Kay earns $14 every time she sells a poster that can
be used to:
• Pay fixed expenses
• Earn a profit
10
Contribution Margin Ratio
• Unit contribution margin ÷ Sales price per unit
• Contribution margin ÷ Sales revenue
• Kay’s calculations:
$14 / $35 = 40%
11
The Contribution Approach
Sales, variable expenses, and contribution margin
can also be expressed on a per unit basis. If Racing
sells an additional bicycle, $200 additional CM will
be generated to cover fixed expenses and profit.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit
Sales (500 bicycles) $ 250,000 $ 500
Less: Variable expenses 150,000 300
Contribution margin 100,000 $ 200
Less: Fixed expenses 80,000
Net operating income $ 20,000
The Contribution Approach
Each month, RBC must generate at least
$80,000 in total contribution margin to break-even
(which is the level of sales at which profit is zero).
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit
Sales (500 bicycles) $ 250,000 $ 500
Less: Variable expenses 150,000 300
Contribution margin 100,000 $ 200
Less: Fixed expenses 80,000
Net operating income $ 20,000
The Contribution Approach
If RBC sells 400 units in a month, it will be
operating at the break-even point.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit
Sales (400 bicycles) $ 200,000 $ 500
Less: Variable expenses 120,000 300
Contribution margin 80,000 $ 200
Less: Fixed expenses 80,000
Net operating income $ -
The Contribution Approach
If RBC sells one more bike (401 bikes), net
operating income will increase by $200.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit
Sales (401 bicycles) $ 200,500 $ 500
Less: Variable expenses 120,300 300
Contribution margin 80,200 $ 200
Less: Fixed expenses 80,000
Net operating income $ 200
The Contribution Approach
We do not need to prepare an income statement to
estimate profits at a particular sales volume. Simply
multiply the number of units sold above break-even
by the contribution margin per unit.
If Racing sells
430 bikes, its net
operating income
will be $6,000
($30*$200).
16
CVP Relationships in Equation
Form
The contribution format income statement can be
expressed in the following equation:
17
CVP Relationships in Equation
Form
This equation can be used to show the profit RBC
earns if it sells 401. Notice, the answer of $200 mirrors
our earlier solution.
Profit = (Sales – Variable expenses) – Fixed expenses
$80,000
401 units × $500
401 units × $300
Profit
$200 = ($200,500 – $120,300)
Variable expenses)
– $80,000
Fixed expenses
– Fixed
18
CVP Relationships in Equation
Form
When a company has only one product we can further
refine this equation as shown on this slide.
19
CVP Relationships in Equation
Form
This equation can also be used to show the $200
profit RBC earns if it sells 401 bikes.
20
CVP Relationships in Equation
Form
It is often useful to express the simple profit equation in
terms of the unit contribution margin (Unit CM) as follows:
21
CVP Relationships in Equation
Form
Profit = (P × Q – V × Q) – Fixed expenses
Profit = (P – V) × Q – Fixed expenses
Profit = Unit CM × Q – Fixed expenses
Profit = ($500 – $300) × 401 – $80,000
Profit = $200 × 401 – $80,000
This equation
Profit = $80,200 – $80,000 can also be
Profit = $200 used to
compute RBC’s
$200 profit if it
sells 401 bikes.
22
Learning Objective 2
23
Breakeven Point
• The sales level at which operating income is zero
• Total revenues = Total expenses
• Sales below breakeven point loss
• Sales above breakeven point profit
• Three ways to calculate:
• The income statement approach
• The shortcut approach using unit contribution margin
• The shortcut approach using contribution margin ratio
24
Breakeven Point—The
Income Statement
Approach
25
Breakeven Point—Using
the Unit Contribution
Margin
Shortcut formula:
27
Break-even in Unit Sales:
Equation Method
Profits = Unit CM × Q – Fixed expenses
Suppose RBC wants to know how many
bikes must be sold to break-even
(earn zero profit).
$0 = $200 × Q + $80,000
28
Break-even in Unit Sales:
Equation Method
Profits = Unit CM × Q – Fixed expenses
$0 = $200 × Q + $80,000
$200 × Q = $80,000
Q = 400 bikes
29
Break-even in Unit Sales:
Formula Method
Let’s apply the formula method to solve for
the break-even point.
$80,000
Unit sales =
$200
Unit sales = 400
Break-even in Dollar Sales:
Equation Method
Suppose Racing Bicycle wants to compute
the sales dollars required to break-even (zero
profit). Let’s use the equation method to solve
this problem.
31
Break-even in Dollar Sales:
Equation Method
Profit = CM ratio × Sales – Fixed expenses
$ 0 = 40% × Sales – $80,000
Sales = $200,000
32
Break-even in Dollar Sales:
Formula Method
Now, let’s use the formula method to calculate the
dollar sales at the break-even point.
$80,000
Dollar sales =
40%
Dollar sales = $200,000
33
Break-even:
The Percentage Method
Now, let’s use the 3 method: the break-even percentage
rd
34
Break-even Units and Dollars:
The Percentage Method
Applying the BE% formula to the same company RBC
36
Target Profit—Contribution
Margin Ratio
How much sales revenue does Kay need to
generate to earn $4,900 profit?
37
Target Profit—Income
Statement Approach
How many posters does Kay need to sell to earn
$4,900 profit?
38
Graphing CVP
Relationships
• Step 1: Choose a sales volume. Plot the point for
total sales revenue at that volume. Draw the sales
revenue line from the origin through the point.
• Step 2: Draw the fixed expense line; a horizontal line
that intersects the y-axis.
• Step 3: Draw the total expense line. Sum of variable
plus fixed expenses.
• Step 4: Identify the breakeven point. Where sales
revenue intersects total expense.
• Step 5: Mark the operating income and operating
loss areas.
39
CVP Graph
40
Learning Objective 3
41
Sensitivity Analysis
• Prepare for increasing costs, pricing pressures,
and other changing business conditions
• “What-if” technique
• What if sales price changes?
• What if costs change?
• What is the sales mix changes?
• Use CVP to conduct sensitivity analysis
42
Changing the Sales Price
and Volume
• Breakeven point changes
• Unit contribution margin changes
43
Changing Variable Costs
• Breakeven point changes
• Unit contribution margin changes
• Higher variable costs have the same effect as lower
selling prices—reduce unit contribution margin
44
Changing Fixed Costs
• Changes breakeven point
• Does NOT change unit contribution margin
45
The Variable Expense Ratio
The variable expense ratio is the ratio of variable
expenses to sales. It can be computed by dividing the total
variable expenses by the total sales, or in a single product
analysis, it can be computed by dividing the variable
expenses per unit by the unit selling price.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Total Per Unit CM Ratio
Sales (500 bicycles) $ 250,000 $ 500 100%
Less: Variable expenses 150,000 300 60%
Contribution margin 100,000 $ 200 40%
Less: Fixed expenses 80,000
Net operating income $ 20,000
46
Changes in Fixed Costs and
Sales Volume
What is the profit impact if Racing
Bicycle can increase unit sales from
500 to 540 by increasing the monthly
advertising budget by $10,000?
Changes in Fixed Costs and
Sales Volume
$80,000 + $10,000 advertising = $90,000
50
Change in Variable Costs and
Sales Volume
580 units × $310 variable cost/unit = $179,800
52
Change in Fixed Cost, Sales
Price and Volume
650 units × $480 = $312,000
54
Change in Variable Cost, Fixed Cost and
Sales Volume
575 units × $315 = $181,125
500 units 575 units
Sales $ 250,000 $ 287,500
Less: Variable expenses 150,000 181,125
Contribution margin 100,000 106,375
Less: Fixed expenses 80,000 74,000
Net operating income $ 20,000 $ 32,375
Sales
Sales increase
increase by
by $37,500,
$37,500, fixed
fixed expenses
expenses decrease
decrease by
by $6,000.
$6,000.
Net
Net operating
operating income
income increases
increases by
by $12,375.
$12,375.
55
Change in Regular Sales Price
If RBC has an opportunity to sell 150
bikes to a wholesaler without disturbing
sales to other customers or fixed
expenses, what price would it quote to
the wholesaler if it wants to increase
monthly profits by $3,000?
56
Change in Regular Sales Price
$$ 3,000
3,000 ÷÷ 150
150 bikes
bikes == $$ 20
20 per
per bike
bike
Variable
Variable cost
cost per
per bike
bike == 300
300 per
per bike
bike
Selling
Selling price
price required
required == $$ 320
320 per
per bike
bike
150
150 bikes
bikes ×× $320
$320 per
per bike
bike == $$ 48,000
48,000
Total
Total variable
variable costs
costs == 45,000
45,000
Increase
Increase in
in net
net operating
operating income
income == $$ 3,000
3,000
57
Sustainability and CVP
• Reducing costs and helping the environment
• Example: decreasing use of plastic reduces
variable costs
• Decreasing variable costs makes it easier to
reach a target profit
58
Learning Objective 4
59
Changing Sales Mix
• Sales mix: combination of products that make up
total sales
• All else equal, company earns more operating
income by selling high-contribution margin
products
• Weighted-average contribution margin: weights
each contribution margin by the relative number of
units sold
60
Multiproduct Company:
Breakeven in Sales Units (1
of 2)
61
Multiproduct Company:
Breakeven in Sales Units (2
of 2)
62
Multiproduct Company:
Breakeven in Sales
Revenue (1 of 2)
63
Multiproduct Company:
Breakeven in Sales
Revenue (2 of 2)
64
Learning Objective 5
65
Common Risk Indicators
• Risk depends on many factors
• General health of economy
• Industry of operation
• Current volume of sales
• Fixed and variable costs
• Margin of safety
• Operating leverage
66
Margin of Safety (1 of 2)
67
Margin of Safety (2 of 2)
68
Margin of Safety—As a
Percentage
69
Operating Leverage
• Operating Leverage: relative amount of fixed and
variable costs that make up total costs
• High operating leverage, high fixed costs, higher
contribution margin
• Low operating leverage, low fixed costs, lower
contribution margin
70
Characteristics of High
Operating Leverage Firms
71
Characteristics of Low
Operating Leverage Firms
72
Operating Leverage Factor
(1 of 2)
73
Operating Leverage and
Operating Leverage Factor
(2 of 2)
• Indicates the percentage change in operating income that
will occur from a 1% change in volume
• Lowest possible value is 1 (i.e. zero fixed costs)
• Example: Assume Kay sells 950 posters per month
• Contribution margin (950 x $14) $13,300
• Less: Fixed expenses 7,000
• Operating income $ 6,300
• Operating leverage factor = $13,300 = 2.11
$6,300
• If Kay’s volume changes by 1%, her operating income will
change by 2.11% (1% × 2.11).
74
Choosing a Cost Structure
• Indifference point: Point at which a company is
indifferent between two options because they result in
the same total cost.
• Example: Kay has two leasing options.
75
Choosing a Cost Structure
76
Exercises & Problems
77
Quick Check
Coffee Klatch is an espresso stand in a downtown office
building. The average selling price of a cup of coffee is
$1.49 and the average variable expense per cup is $0.36.
The average fixed expense per month is $1,300. 2,100 cups
are sold each month on average. What is the break-even
sales dollars?
a. $1,300
b. $1,715
c. $1,788
d. $3,129
78
Quick Check
Coffee Klatch is an espresso stand in a downtown office
building. The average selling price of a cup of coffee is
$1.49 and the average variable expense per cup is $0.36.
The average fixed expense per month is $1,300. 2,100
cups are sold each month on average. What is the break-
even sales dollars?
a. $1,300 Break-even Fixed expenses
b. $1,715 =
sales $ CM Ratio
BE salesc.$$1,788
= x Current sales $ $1,300
=
(1.49-0.36)/1.49
d. $3,129
= x (2,100 x $1.49)
= $1,715
= $1,715
79
Quick Check
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. 2,100 cups are sold each month on average.
What is the break-even sales in units?
a. 872 cups
b. 3,611 cups
c. 1,200 cups
d. 1,150 cups
80
BE sales = x Current sales
82
Targeted sales = x Current sales
Quick Check
= x 2,100
84
Targeted sales $ = x Current sales $
= $5,011
Coffee Klatch is an espresso stand in a downtown office
building. The average selling price of a cup of coffee is $1.49
and the average variable expense per cup is $0.36. The
average fixed expense per month is $1,300. Use the formula
method to determine
Sales $the sales dollars that must be
Target profit + Fixed expenses
generated to attain target
to attain = profits of $2,500 per month.
CM ratio
a. $2,550 target profit
b. $5,011 $2,500 + $1,300
=
($1.49 – 0.36) ÷ $1.49
c. $8,458
d. $10,555 $3,800
=
0.758
= $5,011
85
Quick Check
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup
of coffee is $1.49 and the average variable
expense per cup is $0.36. The average fixed
expense per month is $1,300. 2,100 cups are sold
each month on average. What is the margin of
safety expressed in cups?
a. 3,250 cups
b. 950 cups
c. 1,150 cups
d. 2,100 cups
86
Quick Check
Coffee Klatch is an espresso stand in a downtown
office building. The average selling price of a cup of
coffee is $1.49 and the average variable expense per
cup is $0.36. The average fixed expense per month is
$1,300. 2,100 cups are sold each month on average.
What is the margin of safety expressed in cups?
a. 3,250 cups
b. 950 cups
c. 1,150 cups
Margin of safety = Total sales – Break-even sales
d. 2,100 cups = 2,100 cups – 1,150 cups
= 950 cups
87
Quick Check
Coffee Klatch is an espresso stand in a
downtown office building. The average selling
price of a cup of coffee is $1.49 and the average
variable expense per cup is $0.36. The average
fixed expense per month is $1,300. 2,100 cups
are sold each month on average. What is the
operating leverage?
a. 2.21
b. 0.45
c. 0.34
d. 2.92
88
Quick Check
Coffee Klatch is an espresso stand in a Actual sales
2,100 cups
downtown office building.
Sales
The average selling
$ 3,129
price of a cup of coffeeLess:
is $1.49 andexpenses
Variable the average756
variable expense per cup is $0.36.
Contribution The average2,373
margin
fixed expense per month isFixed
Less: $1,300. 2,100 cups1,300
expenses
are sold each month on Netaverage.
operating What
incomeis the
$ 1,073
operating leverage?
a. 2.21
b. 0.45 Operating Contribution margin
c. 0.34 leverage = Net operating income
d. 2.92 $2,373
= $1,073 = 2.21
89
Quick Check
At Coffee Klatch the average selling price of a cup of coffee
is $1.49, the average variable expense per cup is $0.36, the
average fixed expense per month is $1,300 and an average
of 2,100 cups are sold each month.
If sales increase by 20%, by how much should net
operating income increase?
a. 30.0%
b. 20.0%
c. 22.1%
d. 44.2%
90
Quick Check
At Coffee Klatch the average selling price of a cup of coffee
is $1.49, the average variable expense per cup is $0.36, the
average fixed expense per month is $1,300 and an average
of 2,100 cups are sold each month.
If sales increase by 20%, by how much should net
operating income increase?
a. 30.0%
b. 20.0%
Percent increase in sales 20.0%
c. 22.1% × Degree of operating leverage 2.21
d. 44.2% Percent increase in profit 44.20%
91
The contribution margin is
a. sales revenue minus fixed expenses.
b. sales revenue minus cost of goods sold.
c. sales revenue minus variable expenses.
d. sales revenue minus operating expenses.
92
The contribution margin ratio is
a. contribution margin divided by variable
expenses.
b. sales revenue divided by contribution margin.
c. contribution margin divided by sales revenue.
d. fixed expenses divided by variable expenses.
93
On a CVP graph, the breakeven point is
a. the intersection of the total revenue line and
the fixed expense line.
b. the intersection of the total revenue line and
the total expense line.
c. the area between the variable expense line
and the fixed expense line.
d. the area between the total revenue line and
the total expense line.
94
All else being equal, if a company’s variable
expenses increase
a. its breakeven point will decrease.
b. there will be no effect on the breakeven
point.
c. its contribution margin ratio will increase.
d. its contribution margin ratio will decrease.
95
All else being equal, a decrease in a company’s fixed
expenses will
a. increase the sales needed to break even.
b. increase the contribution margin.
c. decrease the sales needed to break even.
d. decrease the contribution margin.
96
Which of the following is true regarding a company
that offers more than one product?
a. Breakeven should be found using a simple
average contribution margin.
b. Breakeven should be found for each product
individually.
c. It has one unique breakeven point.
d. The breakeven point is dependent on sales
mix assumptions.
97
A company with a low operating leverage
a. has relatively more risk than a company with
high operating leverage.
b. has relatively more variable costs than fixed
costs.
c. has relatively more fixed costs than variable
costs.
d. has an equal proportion of fixed and variable
costs.
98
For a given level of sales, a company’s operating
leverage is defined as
a. Contribution margin ÷ Operating income.
b. Sales revenue ÷ Contribution margin.
c. Contribution margin ÷ Sales.
d. Operating income ÷ Contribution margin.
99
Which of the following is false regarding choosing
between two cost structures?
a. The indifference point is the point where total
revenues equal total expenses.
b. The indifference point is the point at which costs
under two options are the same.
c. Choose the higher operating leverage option
when sales volume is expected to be higher than
the indifference point.
d. Choose the lower operating leverage option
when sales volume is expected to be lower than
the indifference point.
100
Exercise
V Company manufactures and sells a specialized cordless telephone for high
electromagnetic radiation environments. The company’s contribution format income
statement for the most recent year is given below. Management is anxious to increase
the company’s profit and has asked for an analysis of a number of items.
Required:
1. Compute the company’s CM ratio and variable expense ratio.
2. Compute the company’s break-even point in both unit sales and dollar sales. Use the
equation
method.
3. Assume that sales increase by $400,000 next year. If cost behavior patterns remain
unchanged, by how much will the company’s net operating income increase?