Lesson 6 - Principles of Graphic Design - INFOGRAPHICS
Lesson 6 - Principles of Graphic Design - INFOGRAPHICS
and
Layout
In today's digital age, empowering
technology enhances creativity and
efficiency. This presentation will guide you
through the essentials of Graphics design
and layout, unlocking the power to create
stunning digital canvases that inspire and
IMAGES
-is a representation of
the external form of a
person or thing in art.
Images may be 2-
dimensional, such as a
photograph or screen
display, or 3-dimensional,
such as a statue or
hologram.
Graphic
s
-are visual images or designs
on some surface, such as a
wall, canvas, screen, paper,
or stone to inform,
illustrate, or entertain. It
can be a photograph, a
drawing, a line art, graphical
representations, and
typography.
Elements of Graphic
Design
1.Color
2.Balance
3.Proximity
4.Alignment
5.Repetition
6.Contrast
The Power of
Color
COLOR is used for
emphasis or may
elicit emotions from
viewers. Determined
by its hue,
intensity, and
value.
BALANCE
BALANCE means the equal
distribution of weight. In
layout, visual weight is
determined by the darkness
or lightness, thickness of
lines, and size. Balance
is crucial to the success
of design.
PROXIMITY
-is simply the process of ensuring
related design elements are placed
together. Any unrelated items should
be spaced apart. Close proximity
indicates that items are connected or
have a relationship to each other and
become one visual unit which helps to
organize or give structure to a layout
(Smith, 2017).
ALIGNMEN
T
-is simply the way visual
elements are arranged so
that they line up in some
way. There are two basic
kinds of alignment; edge and
center.
REPETITIO
N of repeating
The process
elements throughout a design
to give a unified look.
Repetition goes with
consistency of your design on
font, font size, patterns,
and colors.
CONTRAS
T
-is the divergence of
opposing elements.
Contrast allows us to
emphasize or highlight
key elements in your
design.
Practical
Application
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