project 2
project 2
Identification and
Preparation
2.1 Project Identification
• The first stage in the project cycle is project identification phase
which aims at identifying an issue that a project could address.
• This usually involves a ‘needs assessment’ which finds out what
community needs are and whom they affect.
• The needs assessment is followed by a ‘capacity assessment’ to see
what strengths the community has which it can use to address its
problems.
• In the unit there are tools that can be used or adapted to help
community members identify their vision supporting. The project
can then aim to help the community achieve part of its vision.
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2.1 Project Identification
The first stage in the project cycle is the identification of projects.
Within this initiation phase, the business problem or opportunity is
identified, a solution is defined, a project is formed and a project
team is appointed to build and deliver the solution to the customer.
There are four key phases of project identification. These are:
Actual Project Identification: The generation of project ideas
by formal and informal institutions and individuals.
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2.1 Project Identification
Description of Project Idea: An actual written description of
the project idea or concept, summarizing the main elements of
the proposed project to use in the screening raking and
prioritization of project ideas.
Screening: An initial review of project ideas and concepts to see
if they should be advanced or abandoned at an early stage.
Prioritization: The ranking and selection of projects against a
set of criteria to identify the “best projects to move actively into
the designed stage and development.
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2.1 Project Identification
How to come up with a project before grasping to project preparation?
Usually there are two major levels where project ideas are originate:
o Macro level, Project ideas emanate from, among others:
National, sector or regional plans,
Unusual events such as droughts, floods, earthquakes, etc
Multilateral or bilateral development agencies,
Regional or international agreements in which a country
participates, etc
o Micro level project ideas can emerge from:
Existence of unused or underutilized natural and human resources and
perception of opportunities for their efficient use.
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2.1 Project Identification
Identification of unsatisfied demand or needs
Need to remove shortage in essential materials, services, or facilities
that constrain the development effort etc
During identification analyst should eliminate project proposals that:
Are technically unsound and risky
Have no market for the output
Have inadequate supply of inputs
Are very costly in relation to benefits
Assume over ambitious sales and profitability, etc
As a result, some of the project alternatives will be rejected and those
promising will be advanced to the next stage called project preparation.
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Sources of Project Ideas
The search for promising project ideas is the first
step towards establishing a successful venture.
In the case of development projects, national and sub
national plans serve as a frame of reference.
In addition to the aforesaid sources, there are several
sources of project ideas but most can be traced to
constraints in the development efforts.
For example, if one of the major problem for
development in Ethiopia is lack of skilled labour. This
can be sources of project ideas. What to do to eliminate
the problem?
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Opportunity Studies
Tell us what is possible in the region, or particular area.
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Who Identifies Projects
The parties or agents may identify different project ideas as per their
intention.
As well these parties have different criteria as per their context to identify
the project ideas.
o Investment promotion agency: Development goals of the country or
the region which may be related to issues of security, economic
growth, political stability may be a cause for prioritizing projects.
o Investor: Projected profitability - higher return is better; short
Payback period, expanding market and general economic prosperity
and tolerance to risk
o Lender: Banks and other financial institutions sometimes do opportunity
studies and screen the resulting investment ideas to assess the structure of
their loan portfolios. 10
Project Concepts and Profiles
o Once a project idea has been conceived, the next stage is to
describe the idea so that it can be prioritized and move on to the
next stage in the process.
o This may involve the preparation of a project identification report
or project concept or profile.
o Questions and Project Profile or Concept:
Justification and Purpose:
What is the purpose of the project, what does it intend to
achieve?
What problem is the project addressing?
What is the justification of the project?
What demands, needs or opportunities is the project
addressing?
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Project Concepts and Profiles
Beneficiaries and Stakeholders Best regards:
What will benefit from the project?
Who has a share or stake in the project?
How have project beneficiaries and other stakeholders
participated in the identification of the project?
Resource and Institutions:
What potential resources may be available for implementing the
project?
Which organizations are to be involved in project planning and
implementations?
Policies and Plans:
How does the project proposal fit into any sector or regional
plans?
Does the project fit into current policies?
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Project Concepts and Profiles
Impacts:
What are the likely major positive and negative social impacts
of the project?
What are the likely positive and negative environmental impacts
of the project?
Support:
What is the level of political and administrative support for the
project?
Does the project have the support of beneficiaries and/or local
communities?
Risks:
What are the chances of the project achieving its objective?
What are the main risks associated with the project?
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Project Prioritization and Ranking
The limited resources available mean that effective project identification and
selection at various levels will be essential.
Hence, we need criteria for prioritizing and ranking projects. The following are
considered as a tool for achieving this purpose.
Compatibility with the Promoter/project:
Idea must be compatible with the personality, interest, and resource of the
entrepreneur.
Consistency with the Government Priorities:
Projects would only be feasible when consistent with the national goals and
government regulations
Availability of Inputs:
The resources and inputs required for the project must be reasonably assured.
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Project Prioritization and Ranking
Adequacy of Market:
The size of the present market must offer the prospects of adequate sales
volume, potential growth and return on investment. To judge this, the following
factors need to be examined: Total present domestic market, Competitors and
their market share, Sales and distribution system, etc.
Reasonableness of cost:
The cost structure of the project must be reasonable to ensure profitability. The
following factors need to be analyzed:-Cost of material inputs, Labour costs,
Selling and distribution cost, etc.
Add all the factor scores to get the overall project rating index 16
Project Prioritization and Ranking
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Project Selection
Projects meeting screening criteria are selected for further study.
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Identification of Commercial Project Ideas
The following are undertaken when ideas are identified for
commercial or industrial projects:
1. Generation of Ideas
o SWOT Analysis: This represents a conscious, deliberate, and
systematic effort by an organization to identify opportunities
that can be profitability exploited by it. Periodic SWOT
analysis facilitates the generation of ideas.
2. Monitoring the Environment:
o Basically a promising investment idea enables a firm (or
entrepreneur) to exploit opportunities in the environment by
drawing on its competitive strengths.
o Hence, the firm must systematically monitor of environment and
assesses its competitive abilities.
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Identification of Commercial Project Ideas
3. Corporate Appraisal:
o A realistic appraisal of corporate strengths and weaknesses is
essential for identifying investment opportunities which can be
profitably exploited.
4. Seeking for Project Ideas:
o Good project ideas – the key to success are elusive so a wide
variety of sources should tap to identify them by Analyze the
Performance of existing Industries, examine Inputs and Output
of Various Industries, Investigate availability of Local materials
& Resources, etc.
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Identification of Commercial Project Ideas
5. Preliminary Screening:
By using the suggestions made in previous sections, it is possible to develop
a long list of project ideas.
Some kind of preliminary screening is required to eliminate ideas which
prima facie are not promising.
For this purpose, the following aspects may be looked into: compatibility
with the promoter, consistency with government proprieties, availability of
inputs, adequacy of the market, reasonableness of costs and acceptability of
risk level.
6. Project Rating Index:
A preliminary evaluation may be translated into a project rating index.
The steps involved in determining the project rating index are discussed
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previously
2.2 Project Preparation and Analysis
• Feasibility study provides a comprehensive review of all aspects of the project and
lays the foundation for implementing the project and evaluating it when completed.
• The focus of this phase of capital budgeting is on gathering, preparing, and
summarizing relevant information about various project aspects, which are being
considered for inclusion in the capital investment.
• Based on the information developed in this analysis, the stream of costs and benefits
associated with the project can be defined.
• The major difference between the pre-feasibility and feasibility studies is the
amount of work required in order to determine whether a project is likely to be
viable or not.
• If the preliminary screening suggests that the project is prima facie worthwhile, a
detailed analysis of the marketing, technical, financial, economic, and ecological
aspects is undertaken.
2.2 Project Preparation and Analysis
• At this stage a team of specialists (Scientists, engineers, economists, sociologists)
will need to work together.
• At this stage more, accurate data need to be obtained and if the project is viable it
should proceed to the project design stage.
• Appraisal should cover major aspects like technical, institutional, economic and
financial.
• The final product of this stage is a feasibility report. The feasibility report should
contain the following elements:
• 1. Market analysis
• 2. Technical analysis
• 3. Financial analysis
• 4. Economic analysis
• 5. Social analysis, and
• 6. Environmental analysis
• 7. Human resource & Organizational analysis
2.2 Project Preparation and Analysis
Technical viability
Technical Analysis
Sensible choice
Risk
Financial Analysis
Return
Ecological damages
Ecological Analysis
Restoration measures
Part-I Market and Demand Analysis
2.2.1 Market and Demand Analysis
The first step in project analysis is to estimate the potential size of the
market for the product or service to be offered proposed to be
manufactured and get an idea about the market share that is likely to
be captured.
The key steps involved in market and demand analysis are organized
into seven sections as follows:
a) Situational analysis and specification of objectives
It may also look at the preferences and purchasing power of
consumer’s, actions and strategies of competitors and practices
of the middlemen/distributors, whole sellers and retailers.
b) Collection of secondary information
Secondary information provides the base and the starting point
for the market and demand analysis.
2.2.1 Market and Demand Analysis
C) Conducting market survey:
Secondary information, though useful often, does not provide a comprehensive basis
for market and demand analysis.
It needs to be supplemented with a primary information gathered through a market
survey, specific to the project being appraised.
The market survey may be a census survey or sample survey.
e) Demand Forecasting :
After gathering information about various aspects of the market and demand
from primary and secondary sources, attempt may be made to estimate future
demand.
A wide range of forecasting methods are available to the market analyst. These
may be classified into three broad categories as discussed below.
i. Qualitative Methods
These methods rely essentially on the judgment of experts to translate
qualitative information into quantitative estimates. The important qualitative
methods are:
Jury of Executive Method: Involves asking the opinions of a group of
managers on expected future sales and combining them into a sales
estimate.
2.2.1 Market and Demand Analysis
Delphi Method: This method is used for bring about the opinions of
a group of experts with the help of a mail survey.
The steps involved in this method are:
o It is also an averaging method that weights the most recent data more
strongly. It requires minimum data (forecast of current period, the actual
demand for the current period, and weighting factor called smoothing
constant. The formula is:
Ft + 1 = α Dt + (1 - (α ) Ft
Where; α = weightage factor for the current demand (the smoothing parameter
which lies between 0 and 1).
Period 1 2 3 4 5 6 7
Demand 37 40 41 37 45 50 43
Forecast, Ft+1 --- 37 37.9 38.8 38.3 40.3 43.2
Solution
a). Ft+1 = αDt+(1- α)Ft
F2 = (0.3)(37)+(0.7)(37) = 37 units
b). F3 = (0.3)(40)+(0.7)(37) = 37.9 units
c). F7 = (0.3)(50)+(0.7)(40.3) =43.20 units
2.2.1 Market and Demand Analysis
Moving Average Method:
In this method, the forecast for the next period is equal to the average of sales for several
preceding periods.
Moving averages are computed for specific period such as three months or five months
depending on how much the forecaster desires to smooth the demand data.
Example: From records of delivery orders, management of ABC Company has accumulated
the following data for the past 10 months from which it wants to compute 3 and 5 months
moving average.
Month Jan Feb Mar Apr May Jun July Aug Sep Oct Nov.
demand 120 90 100 75 110 50 75 130 110 90 ------
Solution:
o Methods of forecasting
o Environmental change
g) Market Planning:
Prepare a marketing plan for the new product. A marketing plan usually has
the following components :Current market situation, Opportunity and issue
Part-II Technical Analysis
Introduction
to:
Identify the required types of inputs, their sources and brief assessment of
• d) Assess the potential conflict the project may cause within the
community and surrounding areas, and identify ways in which the
conflict could be avoided or reduced;
• e) try to understand the “psyche” of the poor and destitute, and seek to
understand why they may be reluctant to participate in a project that
appears attractive to an outsider;
• f) use social impact assessment techniques to assess how each of the
principle socioeconomic groups are likely to be affected, place
particular emphasis on assessing the extent to which project benefits
will be accessible to the poorest and most vulnerable groups.
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7. Environmental or Ecological Analysis
0 (35,000) (35,000)
1 20,000 10,000
2 15,000 10,000
3 10,000 15,000
4 10,000 20,000
Payback period 2 years 3 years
Payback Period Cont’d
Machine A: The total cash flow at the end of the second year will be
Birr 35,000 (20,000 + 15,000).
The initial investment will be recovered at the end of the second year.
Thus, the payback period is 2 years.
Machine B: The total cash flow at the end of the third year will be
Birr 35,000 (10,000 + 10,000 + 15,000).
The initial investment will be recovered at the end of the third year.
Thus, the payback period is 3 years.
It can be, therefore, concluded that machine A will recover its outlay 1
year sooner than machine B. When projects are ranked by the shortest
payback period, machine A is selected in preference to machine B.
Payback Period Cont’d
Cash-Flow (Birr)
Year Machine A Machine B
0 (35,000) (35,000)
1 20,000 10,000
2 15,000 10,000
3 10,000 15,000
4 10,000 20,000
Total gains 55,000 55,000
Return on Investment (ROI) Cont’d
The ROI for machines A and B can be calculated as follows.
Future Value = X (1 + r) t
Example: How much is worth today Birr 100 paid after one year.
money.
Net present value and
Where:
0 (35,000) (35,000)
1 20,000 10,000
2 15,000 10,000
3 10,000 15,000
4 10,000 20,000
Net Present Value (NPV) Cont’d
Solution: Machine A- Net Present Value Calculation (DF 20%)
Column 1 Column 2 Column 3 = (2) x (3)
Years Cash Flow Discount Factor 20% Present Value
0 (35,000) 1 (35,000)
1 20,000 0.8333 16,666
2 15,000 0.6944 10,416
3 10,000 0.5787 5,787
4 10,000 0.4823 4,823
Total NPV 2,692
The IRR is the discount rate that makes the present value of cash inflows is equal
It is the maximum interest rate a project could pay for the resources used if the
project is to recover its investment and operating costs and still break even.
by X Company.
Year 0 1 2 3 4
CFs (100,000) 30,000 30,000 40,000 45,000
$100,000. Let us, to begin with, try r =15%. This makes the right-hand side equal to:
PI= PV (NCF)
PV (OI)
In the application of PI, a project is accepted if PI > 1, rejected if PI < 1 and we
remain indifferent if PI = 1. It should be noted that when PI > 1, NPV is positive;
PI < 1, NPV is negative and PI=1 when NPV is zero.
Example: After tax cash flows of a small scale tannery project is given below. Find the
profitability index if discount rate is assumed to be 12%?
Year 0 1 2 3 4 5
CFs 40,000 15,000 14,000 13,000 12,000 11,000
3.3.3 Benefit-Cost Ration (Profitability Index) Cont’d
Solution
40,000
Decision rule:
If (BCR) >1, then the project should be undertaken.
What are the direct economic benefits and costs of the project in
terms of efficiency not in terms of market prices?
What would be the impact of the project on the distribution of
income in the society?
What would be the impact of the project on the level of salaries and
investment in the society?