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Advertising Copy , Aida Model , Group7

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hoodakirti9896
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9 views

Advertising Copy , Aida Model , Group7

Uploaded by

hoodakirti9896
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ADVERTISING COPY

INTRODUCTION
Content that encourages a potential buyer to take action and
purchase a product.
Used to convince a potential customer to take specific action,
such as:
 Visiting a website
 Making a Purchase
 Signing up for a Service
 Downloading an App
 Filling out a form
AD copy can increase a company’ sales and profit.
Ad copy can appear in many forms
including:
Print Ads
Online Ads
Billboards
TV Advertisements
Radio Advertisement
Web
Social Media
Advantage of Advertising Copy:
Captures Your Audience’s Attention
Gets Your Brand Message Across
Conveys the Brand Voice
Informative and Accurate
Higher Return
Companies using advertisement Copy:
SGROUP 7

Pepsi H&M BURGER


KING

COCO COLA SAMSUNG


APPLE
Disadvantage of Advertisement
copy;
5 Important Disadvantages of Advertising
 (1) Adds to Costs:
 (2) Undermines Social Values:
 (3) Confuses the Buyers:
 (4) Encourages Sale of Inferior Products:
 (5) Some Advertisement is in Bad Taste:
AIDAMODEL
INTRODUCTION
AIDA marketing model is a marketing, advertising
and sales approach methodology designed to provide
insight into the customer's mind and represent the
steps needed to cultivate leads and generate sales.
The AIDA model was introduced by
businessman Elias St. Elmo Lewis in the late 19th
century.
AIDA breaks down into the steps required for
successful marketing: Attention, Interest, Desire and
Action.
The AIDA marketing model is a cornerstone of
modern marketing, to the extent that missing one
step is thought to almost guarantee an unsuccessful
Four stages of AIDA
ATTENTION:- «To make customers aware of
offerings
«To catch their attention
FOR EXAMPLE:- “Placement of an ad in an unusual
but noticeable place”

INTEREST:- «To generate interest in the benefits


of your product or service,

«sufficient interest to encourage the


buyer to start to research further.
FOR EXAMPLE:-”product Information, delivered by
an interesting character, voice actor or mascot”.
DESIRE:- for your product or service through an 'emotional
connection', showing your brand personality. Move the consumer
from 'liking' it to 'wanting it'.

FOR EXAMPLE:-”Presentation of a product or


service's compelling benefits that induce a consumer to select
this particular offering”.

ACTION: - The final step is closing the sale and convincing


the customer to act on interest.
FOR EXAMPLE:-Downloading a brochure, making the phone
call, joining your newsletter, or engaging in live chat, etc.
HOW COCA-COLA USED THIS MODEL FOR THEIR BUSINESS?

ATTENTION:- Caught the attention of the audience from their posters.


 Run a zero original campaign of posters on billboards and bus
stations.
The posters were black in color, a question was written in red color.
Campaign had attracted a massive amount of people.

INTEREST:-
 In that campaign, they incorporated the word "ZERO" with it,
 And here people started noticing that word and were curious to know
what was represented here.

DESIRE:-
They also focused on the fact that it doesn't contain sugar.
they have stimulated the audience to try, like how it is different.
ACTION:-
 The customer has fallen into the funnel.
They are ready to took the action because they have designed the
PROS OF THE AIDA MODEL
A thorough understanding of the market

Enhanced customer relationships

Market updates

Engaged clients

Saves time
Cons of the AIDA model
The AIDA model is now outdated:- Market now
has several updates. Thus, the AIDA model cannot
accommodate numerous marketing strategies.

The AIDA model is missing some components:-


concentrates only on the four constituents, while
marketing covers several further activities

Not applicable to branding:- AIDA framework


disregards brand royalties and doesn't include the
aspect of reputation
THANK YOU…

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