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Lecture 14 (1)

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7 views

Lecture 14 (1)

Uploaded by

gm4p2jj8xy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Course:

Marketing Management

Course Code:
BUS 342
Instructor: Professor Hira Tanweer
Online Marketing
Online marketing, also known as digital marketing or
internet marketing, is a form of marketing that uses the
internet and technology to connect with potential
customers.
Advantages of Online Marketing
• Reach: Online marketing can help you reach a wide
audience, including people worldwide.
• Cost: Online marketing can be cheaper than other methods.
• Personalization: You can provide relevant offers to your
customers, which can increase the likelihood of them
shopping with you.
• Customer loyalty: You can build trust with your customers
by engaging with them on social media or your website,
answering questions, and being open about what you can
offer.
Disadvantages of Online Marketing
• Privacy: Online marketing can expose your business to security and
privacy risks, such as cyber attacks, phishing, and data theft.
• Time: Online marketing campaigns can be time-consuming,
especially if you don't have an organized strategy.
• Competition: Online marketing can increase global competition,
which can cause consumers to quickly shift their brand choices.
• Feedback: Negative comments about your brand can be found
online, which can damage your company's reputation.
• Technical issues: Technical issues like slow page loading times or
poor user interfaces can cause audiences to go to competitors.
Online Marketing Communication Options
• Website: A company must design its website that considers its
purpose, products, services, mission and vision. A website should
look interesting to view to encourage multiple visits.

• Search Ads: Pay-per-click ads is the most important element of the


Search Ads. When a visitor searches any term on the search engine,
the ad of the marketers appear either on the top of the results or next
to it, on the basis of the bidding by the marketer and the search
engine’s algorithm, to identify its significance with respect to the
keyword searched. Only when the visitor clicks on the ads, the
marketer pay for it.
Online Marketing Communication Options
E-Mail: E-mail is quite productive and reasonable selling tools as it
enables advertisers to message in order to communicate with a large
audience base at a comparatively low cost.

Social Media Marketing: It is one of the emerging modes of marketing


these days. Consumers share their videos, audios, texts, and images
through various social media platforms Facebook, Twitter, Google plus,
Instagram, Linkedin, Pinterest, etc. with their friends, relatives,
acquaintances and companies.

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