BUSINESS PROPOSAL FOR

MIND BALANCE(APP)
EMPOWERING MENTAL HEALTH
FOR A BETTER TOMMOROW

PRESENTED BY: RASIKA MAHAJAN

DATE:- 06-11-2024
 THE GROWING NEED FOR MENTAL HEALTH 2
SUPPORT
1. MENTAL HEALTH CRISES
"1 in 5 adults experience mental illness every year (National Institute
of Mental Health)."
"Globally, over 264 million people suffer from depression, and over 300
million struggle with anxiety."

2. CURRENT CHALLENGES

Lack of access to mental health services, especially in remote areas.

Stigma around seeking professional help.

High cost and long wait times for traditional therapy.

3. IMPACT
Decreased work productivity, academic performance, and overall life
satisfaction.

Overburdened healthcare systems.

Increased rates of burnout, stress, and anxiety

MIND BALANCE

YOUR PERSONAL
COMPANION FOR
MENTAL WELL BEING
•Mind Balance is an AI-driven mental health app designed to provide personalized,
accessible, and continuous support for individuals struggling with stress, anxiety, and
emotional well-being.

•Core Features:
•Personalized Mental Health Journey: AI-powered tools track mood, habits, and provide
tailored coping mechanisms.
•24/7 AI Chatbot Support: Always-available, instant responses to manage stress, anxiety,
and emotional fluctuations.
•Virtual Therapy: Access to licensed therapists through secure chat or video calls (on-
demand).
•Community Support: Private, moderated mental health groups to connect with others
facing similar challenges.
•Wellness Resources: Meditation, relaxation techniques, sleep tracking, and journaling
prompts for emotional regulation.
5
 THE MENTAL HEALTH AND WELLNESS 6
MARKET IS EXPANDING RAPIDLY
•Market Size & Growth:
•The global mental health app market is expected to grow from $4.2 billion
in 2023 to $10.3 billion by 2030.
•The wellness app market is expanding, fueled by increasing awareness of
mental health issues.

•Target Audience:
•Individuals struggling with anxiety, depression, stress, and those seeking
emotional well-being tools.
•Professionals, students, and remote workers looking for accessible and
affordable mental health support.
•Parents, caregivers, and underserved communities with limited access to
traditional therapy.

•Key Trends:
•Growing acceptance and adoption of mental health solutions in digital
formats (apps, online therapy, telemedicine).
•Increased demand for personalized, on-demand mental health solutions.
•Proliferation of AI and machine learning in healthcare
A SEAMLESS AND ENGAGING 7

USER EXPERIENCE
• Therapeutic Sessions:
• Personalized Schedule sessions with
Dashboard: licensed therapists via
secure chat or video call
The app tracks moods, for personalized guidance
habits, and goals to offer and emotional support.
tailored suggestions for well-
• Wellness Tools:
being activities, exercises,
and insights. • Daily mindfulness
exercises
• AI Chatbot:
• Guided meditations
Our AI chatbot is available
24/7 to engage users in • Sleep tracking and
therapeutic conversations, improvement tools
provide real-time feedback, • Journaling prompts
and suggest coping to encourage
strategies. emotional
expression
 8

JOURNALI
NG
SUSTAINABLE AND SCALABLE REVENUE 9
STREAMS
•Freemium Model: Free core features with in-app purchases
for premium services and content.

•Subscription Plans:
•Basic Plan (Free): Access to AI chatbot, mood tracking,
and limited wellness content.
•Premium Plan (Monthly/Yearly): Full access to
personalized therapy, virtual therapy sessions, mood
analytics, and advanced wellness tools.
•Family & Group Plans: Discounts for multiple users, such
as family or corporate wellness programs.

•In-App Purchases: Purchase of one-on-one sessions with

licensed therapists, exclusive mental health courses, or
specialized content (e.g., CBT, DBT).
•Partnerships & B2B Opportunities: Licensing the app to
businesses and educational institutions for employee/student
wellness programs.
 10

METHODOLOGY
 HOW WE WILL SCALE AND DRIVE
USER AQUISITION 11

•Digital Marketing: Targeted social media campaigns (Instagram, TikTok, YouTube) with
mental health influencers and brand ambassadors.

•SEO & Content Marketing: Publishing valuable content on mental health topics,
promoting organic discovery through search engines.

•Referral Program: Incentivize users to refer friends and family with discounts or free
access to premium features.

•Partnerships: Collaborate with corporate wellness programs, educational institutions,

and non-profits to expand the user base.

•Community Building: Encourage peer support through user-generated content,

testimonials, and virtual events (e.g., webinars, mental health days).
 12

PROJECTED FINANCIAL GROWTH

•Revenue Projections:
•Projected revenue in Year 1, Year 2, and Year 3.
•Breakdown of revenue sources (subscriptions, in-app purchases, partnerships).
•Cost Structure:
•Development and operational costs (app development, marketing, customer
support).
•Personnel (mental health professionals, AI engineers).
•Break-Even Point: Expected to reach profitability within [X] months of launch.
 JOIN US IN TRANSFORMING
MENTAL HEALTH CARE
•Investment Needed: Outline the funding required to develop the app, scale
the marketing efforts, and hire the necessary team.
•Use of Funds:
•60% for app development and AI integration.
•30% for marketing and user acquisition.
•10% for operational costs and team expansion.
•Expected ROI: Provide an estimated return on investment based on growth
projections and market opportunity.
•Call to Action: Invite potential investors or partners to join the project and
help bring Mind Balance to millions of users.
THANK YOU!!