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Sakshi

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19 views

Sakshi

Uploaded by

Aman Bansal
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing

Mapping on
Blinkit
Blinkit is a leading quick commerce platform that delivers everyday
essentials to customers in under 10 minutes. This marketing
mapping exercise will explore strategies to effectively reach and
engage Blinkit's target audience.

By – Sakshi Gupta
GL Bajaj Institute of Technology and Management
Introduction to
Blinkit
About Blinkit Rapid Delivery Key Features
Blinkit is a rapid grocery delivery Blinkit promises to deliver a wide The Blinkit app offers a user-
service that was launched in range of everyday items to friendly interface, a wide product
2020 to provide a convenient customers in less than 10 minutes, selection, and seamless payment
shopping experience for urban revolutionizing the quick options to provide a seamless
consumers. commerce industry. shopping experience.
Understanding the
Blinkit Platform
1 User Experience
Blinkit's intuitive app and website provide a
frictionless shopping experience, with easy navigation
and personalized recommendations.

2 Inventory Management
Blinkit's network of strategically placed dark stores
ensures a wide product selection and efficient
inventory management.

3 Delivery Operations
Blinkit's fleet of delivery riders and optimized logistics
ensure that orders are fulfilled within the promised
10-minute timeframe.
Defining the
Target Audience
Young Urbanites Time-
Blinkit's primary target
Pressed
audience consists of Professional
millennials and Gen Z s
individuals living in Working individuals with busy
metropolitan areas, who value schedules are drawn to
convenience and speed. Blinkit's efficient delivery
service, allowing them to save
time on grocery shopping.
Tech-Savvy Eco-
Consumers Conscious
Blinkit's tech-driven platform Shoppers
and mobile-first approach Blinkit's commitment to
appeals to consumers who sustainability and minimizing
are comfortable with digital waste aligns with the values
shopping experiences. of environmentally-conscious
consumers.
Competitive Landscape
Analysis
Key Competitors Differentiating Factors Emerging Trends
Blinkit faces competition from other To stand out, Blinkit must emphasize The quick commerce industry is
quick commerce platforms, such as its commitment to speed, product evolving rapidly, with increasing focus
Swiggy Instamart, Zepto, and selection, and seamless user on sustainability, personalization, and
Dunzo, each with their own unique experience, leveraging its integration with other lifestyle
value propositions. technological advantages. services.
Crafting the
Marketing Strategy
1 Omnichann 2 Personalize
el d
Approach Messagin
Leverage a mix of digital g
and traditional marketing Tailor communication and
channels to reach and offers based on user
engage the target preferences and behavior
audience effectively. to enhance the customer

3 Partnerships 4 experience.
Emphasis
and on
Collaboration Sustainabili
s ty
Explore strategic Highlight Blinkit's
partnerships with commitment to
complementary businesses sustainability and
to cross-promote and environmentally-friendly
expand Blinkit's reach. practices to appeal to eco-
conscious consumers.
Optimizing the
Customer Journey
Awareness
1 Leverage targeted advertising and influencer partnerships
to increase brand awareness and drive app downloads.

Acquisition
2 Offer incentives and promotions to encourage new user
sign- ups and first-time orders.

Engagement
Implement personalized push notifications, in-app
3
promotions, and loyalty programs to keep
customers engaged.

Retention
4 Continuously improve the user experience and
address customer feedback to build long-term
loyalty.
Measuring and
Analyzing Performance

Key Metrics Data-Driven Insights


Track and analyze metrics such Leverage data and analytics to
as user acquisition, order identify trends, optimize
volume, average order value, and marketing campaigns, and make
customer retention rate. informed business decisions.

Customer Feedback Competitive


Gather and act on customer
Benchmarkin
feedback to continuously improve g
the Blinkit platform and enhance Monitor and compare Blinkit's
the user experience. performance against industry
peers to identify areas for
improvement and differentiation.
Adapting and Refining
the Approach
1 Continuous Evaluation
Regularly review the effectiveness of marketing
initiatives and make adjustments based on
performance data and customer feedback.

2 Agile Adaptation
Stay nimble and responsive to changes in the
market, consumer behavior, and industry trends
to maintain a competitive edge.

3 Innovation and Experimentation


Explore new marketing tactics, platforms, and
technologies to stay ahead of the curve and deliver a
superior customer experience.

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