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IKEA - MM - PPT

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amitsahoo20031998
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8 views

IKEA - MM - PPT

Uploaded by

amitsahoo20031998
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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o es

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H o
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i C r e a t
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C u t y
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Contents
3.How they
1.About created 5.
IKEA Customer Conclusion
Loyalty
2.Customer
4. IKEA in 6.My
Loyalty
India Hypothesis
About IKEA
• Ikea was founded in 1943 in Sweden but is now headquartered
in the Netherlands. It designs and sells ready-to-assemble
furniture, kitchen appliances, decorations, home accessories,
and more.
• IKEA has been the world's largest furniture retailer since 2008.
• As of September 2024, 473 IKEA stores are operating in 63
countries.
• IKEA is known globally for its low prices and innovatively
Customer Loyalty
• Customer loyalty is a marketing concept that describes a
customer’s emotional connection with a brand and their
willingness to make purchases repeatedly.
• CRM (Customer Relationship Management) loyalty programs
focus on building customer loyalty through a simple value
proposition.
• This aim as softer approach like providing range of benefits,
personalized experience, interaction with customers, and
finally documentation and analysis.
er Loy a l t y b y I kea
Custom
Incentivizing Enhancing the Personalized and
In-Store Customer Timely
Experience Communication
Purchases
Seamlessly
Affordability Saved
Integrated into the
Brand Experience and purchase
sustainability history
IKEA in India
• India is the 37th entrant amongst the countries IKEA is doing business
with
• A study by the World Bank, India’s organized furniture industry is
expected to grow 20% per annum over the next few years
• IKEA India offers a free loyalty program called IKEA Family that provides
members with a variety of benefits: -
Free coffee Buy Back & Birthday Membership
Discounts Early Access
and tea Resell offers Points
Conclusion
IKEA's CRM Loyalty Program, IKEA Family, exemplifies the
power of a well-designed loyalty program in building lasting
customer loyalty. By adopting a softer approach and focusing
on a simple value proposition, IKEA has successfully engaged
its customers and strengthened its brand image. Through
behavior drivers, sentiment builders, engagement activators,
and seamless integration, IKEA has created a loyalty
program that resonates with millions of customers
Continued

worldwide.
My
e si s:
p ot h
y
IfHIKEA wants to acquire shares in the Indian market,
-
They have to use Four action framework in India: -

RAISE
MCQ’s
1. What is the primary objective of 2. Which of the following benefits is
IKEA's customer loyalty program, NOT typically included in the IKEA
IKEA Family? Family program?

A. To provide free furniture A. Monthly discounts on selected


assembly services products
B. To offer discounts and exclusive
B. Free coffee or tea in the restaurant
benefits to members
C. Extended product warranties
C. To promote sustainable living
D. Free home delivery on all orders
among customers
D. To expand IKEA's global market
presence
3. How does IKEA leverage its 4. What unique feature does
loyalty program to increase IKEA Family offer to encourage
customer engagement? safety among customers?

A. By offering rewards for A. Free first-aid kits for all


visiting stores and attending members
events B. Home safety workshops and
B. By providing yearly tips
cashback to members C. Discounts on safety-related
C. By reducing prices of all products like childproofing
products during loyalty sales items
D. By offering free gift cards D. Accident insurance coverage
for referring friends
during store visits
y o u
a n k
T h

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