Vivekananda Global University, Jaipur

Trans-Disciplinary Project (TDP)

Effective Health Communication using social media

Mentor:-
Mentees:-
Mr. Sachin Pratap Singh,
Assistant Professor
Dipendra singh, Rahul Yadav,
Naresh, Anas Zoya, Ritesh
Department of Journalism
& Mass Communication
Turnitin Plagiarism Report of Research
paper/Report/Synopsis submitted
ABSTRACT
Social media used for communication purposes within healthcare contexts is
increasing and becoming more acceptable. The users of social media for
healthcare communication include members of the general public, patients,
health professionals, and health organizations.
The uses of social media for healthcare communication are various and
include providing health information on a range of conditions; providing
answers to medical questions, facilitating dialogue between patients and
between patients and health professionals; collecting data on patient
experiences and opinions used for health intervention, health promotion,
and health education, reducing stigma, and providing online consultations.
With emerging advances over time, including new platforms and purposes,
these uses will change and expand, increasing usability and thus providing
more opportunities to use social media in connection to healthcare in the
future. However, both patients and health professionals may require
training to fully maximize the uses of using social media in healthcare.
Key Words
social media platforms , communication, healthcare, patients, health professionals,
health organizations
INTRODUCTION

Use of social media has grown rapidly in the past 10 years. Currently, the monthly worldwide active
users of 2 major social media platforms, Facebook and Twitter, have reached 2.20 billion and 336
million, respectively. The total number of users of all major social media platforms is predicted to be
3.02 billion by 2021. In the Unites States, the number of social media users is estimated to exceed
210 million in 2018, more than 4 times the number of social media users 10 years ago in 2009. With
such a high penetration rate, social media offers many opportunities for health care. Studies have
reported several uses of social media by health-care providers, such as dissemination of
health information, monitoring of disease pandemics, health promotion, recruitment of clinical study
participants, and social media–based health interventions.
Although there have been a number of studies examining health-care providers’ use of social media
in health care, less is known about the general population’s health-related social media use. A recent
study surveying social media users found 4 primary reasons for health-related social media use: (1)
to gain knowledge about their diagnosed
disease; (2) to obtain advice from other patients with the same disease; (3) to receive
social support; and (4) to communicate with a physician. The study also reported
many barriers to health-related social media use in the general population, such as
privacy concerns, unreliability of information, low perceived need, and inefficiency.
It is unknown whether increased needs of social media in health communication have
improved the use of social media, or these reported barriers have prevented the more
widespread use of social media. To date, many of the studies examining population
use of social media have been cross-sectional; therefore, it is unclear how the use of
social media for health communication has changed over time. Given that the number
of social media users is changing over time, it is important to understand whether the
use of social media for health communication is also changing over time.
Objective:

To review the current published literature to identify the uses, benefits, and
limitations of social media for health communication among the general
public, patients, and health professionals, and identify current gaps in
the literature to provide recommendations for future health
communication research by using social media
LITERATURE REVIEW

Social media has grown in popularity and growth over the last two decades to the
point where many researchers are now interested in understanding more about
these social platforms and their effects on the community. As a result of technology
breakthroughs, people are being pushed to accept alternate lives. Despite the fact
that almost everyone in the community has access to at least one social media
platform, youth and teenagers are the most active and passionate users of these
platforms, even going so far as to socialize while in class or even at church. In this
context, experts have discovered that social media sites have a significant impact
on the morality, conduct, and even education of our kids in society. The impact of
social media on today's youths is both positive and negative. There's no doubting
that online and social media use has become increasingly important in today's
youth's lives. There has been much debate regarding the dangers of social media
use since its inception. However, it is important that you assist your youngster in
appreciating the benefits and drawbacks of social media while also ensuring his/her
online safety. The positive aspects of social media
1. Encourages social interaction The primary goal of social networking sites is to allow people to
connect with one another regardless of distance or other limitations. It has the potential to
improve relationships. Young people can establish new acquaintances and keep old ones by
communicating and sharing experiences online on a regular basis. It bridges the gap between
friends by allowing someone in India, for example, to network and connect with a buddy in the
United States. This, in turn, helps to develop links between classmates who relocated to other
areas of the world after graduation, such as those between high school or college friends who
migrated to different regions of the world after graduation. Social media can provide a virtual
alternative for kids who fail to develop social relationships in the real world, preventing them from
feeling lonely.
2. Positive effects on mental healthUse of social media increases the production of oxytocin, a
hormone that decreases stress and enhances emotions of happiness. Online conversations are
frequently simpler than in-person encounters since they involve little to no emotion and are less
time consuming. The satisfaction and enjoyment we derive from likes and favorable comments
are frequently the consequence of minimal effort and time. Naturally, if the comments are
unfavorable or the number of likes is judged insufficient, it may have a negative impact on
mental health. Instagram recently made the amount of likes for posts accessible only to the
profile owner in response to user feedback, and Facebook is expected to follow suit. This helps to
address the issue of kids (and people in general) assessing their peers based on the number of
likes they receive for a post or comparing themselves to others based on the number of likes.
3. Offers educational opportunities Children can learn through watching films, looking at photos, and
reading blogs, all of which have educational value. Social networking sites can also help students
debate homework and assignment subjects and serve as a resource for research and fact-gathering.
4. Contributes to globalization The emergence of social media has resulted in a shrinking of the
planet. We are no longer constrained by physical distance or geographical boundaries. Teenagers
may now communicate easily with people from all over the world and reap the benefits of exposure
to different cultures and views. It also keeps them up to date on the events happening around the
globe.
5. It encourages inventiveness Many social media applications allow users to express themselves
creatively. Not only can you share your work, such as photographs, films, written works, and
graphics, but other users can also provide feedback and comments, which can help you grow self-
esteem and confidence. Additionally, youngsters can build pages and groups on social media
platforms based on their careers, faith, and other aspects of their lives, which leads to additional
connections and chances for their specific disciplines. This may even result in the creation of new job
prospects for unemployed teenagers. Adolescents report that social media platform make their lives
more joyful, efficient, and easier, and that it has also become a way of life for them, according to
multiple interviews performed on a regular basis.
Project Objectives

 To find the making people aware about health through social media .
 To know the level of awareness among people about corona through social
media .
Research Methodology-

The presented study is based on descriptive research because the objective of

descriptive research is to find out the basis of the relationship between the
variables.
Primary source-
Primary data are those which the researcher himself first collects to achieve the
objective. Primary data is also called initial data.
Questionnaire
Interview
Secondary source-
Secondary facts are those information and data which help the researcher in
collecting facts. Research journals, newspapers, magazines, internet and books
written by various scholars have been studied.
Data collection

 To identify the presence of infectious

virus particles in feces & sewage for
implementing effective control
measures & identify new
transmission channel, a study to
utilize molecular techniques, cell
cultures and animal models was
performed in the feces of COVID-19
patients by ICMR-NIV. The article is
published in Frontiers in Public
Health
Data collection

इन्फ्लुएंजा A H3N2 वर्तमान श्वसन

बीमारी का प्रमुख कारण है। आईसीएमआर-
डीएचआर ने 30 वीआरडीएल में पैन
रेस्पिरेटरी वायरस
Data collection

 ICMR National taskforce study

“Secondary prevention with a
structured semi-interactive stroke
prevention package in INDIA (SPRINT
INDIA): a multicentre, randomised
controlled trial”has been published.
Data collection
Data collection
Impact on Health
*Awareness and Education:* Improvement in health literacy and awareness.-

*Behavior Change:* Influence on public health behavior and practices.-

*Community Building:* Formation of support groups and communities.

*Crisis Communication:* Role during health crises (e.g., COVID-19 pandemic).

Results, Figures & Tables
Social media platforms offer unparralleled reach, enabling health organisations
to connect with diverse
demographics, including hard to reach populations and younger generaytions.
Unlike traditional media , social media allows for two way communication,
fostering
Interactive engagement through likes, comment, shares, and direct messaging.
With the
help of social media we found that this iss the easy way to connect with
people and we
reached with millions of people with help of social media . Doctors can
contact with patients very
easy from one place to another place without any boundation . So we found
that the social media is way that connect peoples and in medical connectivity
the social plays a very helpful role .
Strategies for effective health
communication
*Content Creation:* Importance of accurate, clear, and engaging content

.- *Target Audience:* Tailoring messages to specific demographics.-

*Interactive Elements:* Polls, quizzes, live Q&A sessions.-

*Collaborations:* Partnering with influencers, healthcare professionals, and

organizations.-

*Campaigns:* Successful case studies of health campaigns on social media.

 Conclusions & Future Scope
conclusion, harnessing the power of social media for health communication has
emerged as a vital strategy in promoting public health awareness and behavior
change. Through platforms like Facebook, Twitter, and Instagram, health
organizations have the potential to reach diverse audiences and disseminate
tailored messages efficiently.The effectiveness of health communication via social
media lies in its ability to engage and empower individuals, foster community
support, and facilitate real-time interaction. By leveraging multimedia content, such
as videos and infographics, organizations can enhance message recall and
comprehension, ultimately driving positive health outcomes.However, challenges
such as misinformation and privacy concerns underscore the importance of
implementing evidence-based strategies and fostering collaboration between health
professionals and digital influencers. Moreover, ongoing research is needed to better
understand the dynamics of online health communication and optimize strategies
for diverse populations.Looking ahead, the integration of emerging technologies like
augmented reality and artificial intelligence presents exciting opportunities to
further enhance the reach and impact of health messages on social media. By
staying abreast of technological advancements and continuously evaluating
communication strategies, health organizations can effectively leverage social
media as a powerful tool for promoting public health and improving population well-
being
 Integration of Emerging Technologies:*
 As technology continues to advance, integrating emerging tools like augmented reality,
virtual reality, and artificial intelligence into social media platforms can enhance user
engagement and message delivery. These technologies offer immersive and interactive
experiences, allowing for more effective health education and behavior change interventions.
 *Personalization and Targeting:* With the increasing availability of user data and analytics on
social media platforms, there is an opportunity to personalize health messages and target
specific demographics more precisely. Tailoring content based on users' preferences,
interests, and demographics can improve relevance and effectiveness, leading to better
outcomes.
 *Interactive and Gamified Content. Gamification techniques, such as challenges, quizzes, and
rewards, can make health communication more engaging and enjoyable for users. Interactive
content encourages active participation and facilitates knowledge retention, making it a
valuable tool for promoting healthy behaviors and lifestyle changes.
 *Influencer Marketing:* Collaborating with influencers and content creators who have a
significant following on social media can amplify the reach and impact of health messages.
By partnering with influencers who are trusted by their audience, health organizations can
increase credibility and foster authentic engagement with their target demographics.
 *Community Building and Peer Support:- Social media platforms provide opportunities to
create online communities where individuals can connect, share experiences, and provide
peer support. Building and nurturing supportive communities around specific health topics
can empower individuals, reduce stigma, and facilitate behavior change through collective
efforts ,
References

1. https://risingkashmir.com/-impact-of-social-media-on-youth
2. https://journals.sagepub.com/doi/10.1177/1833358321992683
3. https://oxfordre.com/communication/display/10.1093/acrefore/9780190
228613.001.0001/acrefore-9780190228613-e-335
4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6475857/