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Question Bank for CIE 1

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Question Bank for CIE 1

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W03 AKASH
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SUBJECT Product Design and Development

SEMESTER 5th
SUBJECT CODE 22ME553
FACULTY Dr.Vivek Bhandarkar V N
Product Design and Development
Sub Code: 22ME553 CIE: 50
Hrs/ Week: 3 SEE: 50
Total Hrs: 40 Credits: 3
Module 1
• Introduction: Characteristics of successful product development, Design and development of products, duration and cost of product
development, the challenges of product development.
• Development Processes and Organizations: A generic development process, concept development: the front-end process, adopting the
generic product development process, the AMF development process, product development organizations, the AMF organization.
• Product Planning: The product planning process, identify opportunities. Evaluate and prioritize projects, allocate resources and plan timing,
complete pre project planning, reflect all the results and the process. 8 hours

Module 2
• Identifying Customer Needs: Gather raw data from customers, interpret raw data in terms of customer needs, organize the needs into a
hierarchy, establish the relative importance of the needs and reflect on the results and the process.
Product Design and Development
Sub Code: 22ME553 CIE: 50
Hrs/ Week: 3 SEE: 50
Total Hrs: 40 Credits: 3

Text Books:
1. Product Design and Development - Karl. T. Ulrich, Steven D Eppinger, Maria C. Yang McGrawHill - 7 th Edition 2020

Reference Books:
1. Product Design and Manufacturing - A C Chitale and R C Gupta, PH1, - 7 th Edition, 2023.
2. Product Design for Manufacture and Assembly – Geoffery Boothroyd, Peter Dewhurst and Winston Knight - 2002

E-learning: 1. NPTEL - Product Design and Manufacturing, IIT Kanpur, Prof. J. Ramkumar, Dr. Amandeep Singh
https://nptel.ac.in/courses/112104230
2. NPTEL - Product Design and Development By Prof. Inderdeep Singh, IIT Roorkee
https://archive.nptel.ac.in/courses/112/107/112107217/
1. Innovation by Design By Prof. B.K. Chakravarthy , IDC School of Design-IIT Bombay
https://onlinecourses.nptel.ac.in/noc19_de05/preview
Product Design and Development- Question Bank –CIE1

1 Describe the Characteristics of Successful Product development 5


2 Explain the challenges of Product Development 5
3 Explain the Six Phases of Generic Product Development Process 10
4 What type of development process would you expect to find in an established company successful at developing residential 10
air-conditioning units? How about for a small company that is trying to break into the market for racing wheelchairs?
5 Is it possible for some members of a product development organization to be organized functionally, while others are 10
organized by project? If so, which members of the team would be the most likely candidates for the functional organization?
6 Generate 10 opportunities for innovation based on an area of your own personal passion. 10
7 Identify the VRIN resources for a product-based company you admire. What new product opportunities might be enabled by 10
these resources?
8 Create a product-technology roadmap illustrating the availability of technologies for a class of products you understand well, 10
such as personal computers
9 Explain the four types of Product Development Projects
10 Translate the following customer statements about a student book bag into proper needs statements: 10
a. “See how the leather on the bottom of the bag is all scratched; it’s ugly.”
b. “When I’m standing in line at the cashier trying to find my check book while balancing my bag on my knee, I feel
like a stork.”
c. “This bag is my life; if I lose it I’m in big trouble.”
d. “There’s nothing worse than a banana that’s been squished by the edge of a textbook.”
e. “I never use both straps on my knapsack; I just sling it over one shoulder.”
11 Explain the Five Step process of identifying the customer needs with an example. 10
12 Explain the techniques to gather the raw data from the customers 10
Product Design and Development: Identifying Customer Needs

Q4. What type of development process would you expect to find in an


established company successful at developing residential air-
conditioning units? How about for a small company that is trying to
break into the market for racing wheelchairs?
Product Design and Development: Identifying Customer Needs
Q4. What type of development process would you expect to find in an established company successful at
developing residential air-conditioning units? How about for a small company that is trying to break into the
market for racing wheelchairs?
Note: EXHIBIT 2-4 Summary of variants of generic product development process.
Ans: Development Process for an Established Company Developing Residential Air-Conditioning Units
For an established company successful in developing residential air-conditioning units, the development process is likely
to be process-intensive and platform-based.

Mission
Stateme
nt
Detailed Production,
Market Prototyping Post-
Concept Feasibility Design Manufacturing Launch
Research and Launch
Development Study and Planning and
and Analysis Testing Support
Engineering Marketing

Development Process for a Small Company Entering the Racing Wheelchair Market
For a small company trying to break into the market for racing wheelchairs, the development process would likely be
customization-focused and high-risk/high-reward

Elaborate the above development process :


Product Design and Development: Identifying Customer Needs
Q4. What type of development process would you expect to find in an established company successful at
developing residential air-conditioning units? How about for a small company that is trying to break into the
market for racing wheelchairs?

Note: EXHIBIT 2-4 Summary of variants of generic product development process.


Development Process for a Small Company Entering the Racing Wheelchair Market
For a small company trying to break into the market for racing wheelchairs, the development process would likely be
customization-focused and high-risk/high-reward

Mission
Statemen
t
Market
Research
User
, Iterative Small- Marketing
Scaling Up
Concept Feasibility Testing
and Prototyping Design Scale and
Development Study And
User Improvements Production Sponsorship
Feedback
Engagement

Elaborate the above development process :


Product Design and Development: Identifying Customer Needs

Q5. Is it possible for some members of a product development


organization to be organized functionally, while others are organized by
project? If so, which members of the team would be the most likely
candidates for the functional organization?
Product Design and Development: Identifying Customer Needs
Q5. Is it possible for some members of a product development organization to be organized
functionally, while others are organized by project? If so, which members of the team would be the
most likely candidates for the functional organization?
Note: EXHIBIT 2-8 Various product development organizations.
ANS: Yes, it is possible for some members of a product development organization to be organized functionally, while
others are organized by project. This type of structure is known as a matrix organization. In a matrix organization,
employees have dual reporting relationships - typically to both a functional manager and a project manager.

Functional Organization Candidates: Example


1.Specialized Experts, 2.Support Functions, 3.Quality Assurance:

Project Organization Candidates: Example


1.Project Managers, 2. Cross-Functional Team Members:

Organisation chart

Benefits of a Matrix Organization

Challenges
Elaborate the above points for product development organization
Product Design and Development: Identifying Customer Needs

Q6. Generate 10 opportunities for innovation based on an area of your


own personal passion.
Note: Following Opportunities are indicative. You can generate your own opportunities
Sl.No Opportunity Description
1 Smart Home Integration Develop kitchen appliances that integrate seamlessly with smart
home systems, allowing users to control and monitor their devices
remotely via smartphone apps or voice assistants.
2 Sustainable Materials Innovate by creating products using sustainable and biodegradable
materials, reducing environmental impact and appealing to eco-
conscious consumers.
3 Modular Design Design modular products that can be easily customized and
upgraded, extending their lifespan and reducing electronic waste.
4 AI-Powered Personalization Implement AI algorithms to personalize user experiences, such as
recommending recipes based on dietary preferences and past
cooking habits.
5 Health Monitoring Develop wearable devices that monitor vital signs and provide real-
time health insights, helping users maintain a healthy lifestyle.
Product Design and Development: Identifying Customer Needs

Q6. Generate 10 opportunities for innovation based on an area of your


own personal passion.
Sl.No Opportunity Description
6
7
8
9
10
Product Design and Development: Identifying Customer Needs

Q7. Identify the VRIN resources for a product-based company you


admire. What new product opportunities might be enabled by these
resources?
Product Design and Development: Identifying Customer Needs
Q7. Identify the VRIN resources for a product-based company you admire. What new product
opportunities might be enabled by these resources?
Note: 1. VRIN = Valuable, Rare, Inimitable, and Non-substitutable
2. Refer: Generate and Sense Many Opportunities page No 44
3. Following answer is example, you can use any company of your choice
ANS: Let’s consider Apple Inc., a company widely admired for its innovation and product development. Here are some of
Apple’s VRIN resources:
VRIN Resources of Apple Inc.
Sl. VRIN resources Description
No.
1 Valuable Brand Apple’s brand is synonymous with quality, innovation, and premium design,
Reputation which drives customer loyalty and allows for premium pricing.

2 Rare Design Apple’s design philosophy and aesthetic are unique and highly regarded,
Excellence making their products stand out in the market.
3 Inimitable Proprietary Apple’s proprietary technologies, such as the M1 chip, provide performance
Technology advantages that are difficult for competitors to replicate.
4 Non-substitutable User Experience The holistic user experience provided by Apple’s ecosystem is difficult to
substitute, as it combines hardware, software, and services in a way that
competitors struggle to match.
Product Design and Development: Identifying Customer Needs
Q7. Identify the VRIN resources for a product-based company you admire. What new product
opportunities might be enabled by these resources?
ANS Cont…: New Product Opportunities
Sl. New Product Opportunities Opportunities enabled by
No.
1 Augmented Reality Create AR glasses that offer immersive experiences for Design excellence and proprietary
(AR) Glasses gaming, education, and professional applications. technology.
2 Smart Home Expand into smart home devices that work effortlessly Ecosystem and exclusive partnerships
Solutions with existing Apple products, enhancing home
automation and security.
3 Wearable Innovate new wearable devices beyond the Apple Proprietary technology and user
Technology Watch, such as smart clothing or fitness gear. experience

4 Education Develop educational tools and platforms that leverage Ecosystem and design excellence
Technology AR and AI to enhance learning experiences.
5 AI and Machine Integrate AI and machine learning more deeply into Proprietary technology and
Learning products, offering personalized experiences and ecosystem.
advanced functionalities.
Product Design and Development: Identifying Customer Needs

Q8. Create a product-technology roadmap illustrating the availability of


technologies for a class of products you understand well, such as
personal computers
Product Design and Development
Q8. Create a product-technology roadmap illustrating the availability of technologies
for a class of products you understand well, such as personal computers.

2024 2025 2026


Processors
Graphics
Storage
Memory
Displays
Product Design and Development: Identifying Customer Needs

Q10. Translate the following customer statements about a student book bag
into proper needs statements:
 “See how the leather on the bottom of the bag is all scratched; it’s ugly.”
 “When I’m standing in line at the cashier trying to find my check book
while balancing my bag on my knee, I feel like a stork.”
 “This bag is my life; if I lose it I’m in big trouble.”
 “There’s nothing worse than a banana that’s been squished by the edge
of a textbook.”
 “I never use both straps on my knapsack; I just sling it over one
shoulder.”
Product Design and Development: Identifying Customer Needs
Q10.
Customer Statement: Needs Statement:
1 “See how the leather on the bottom of the bag The bag should have a durable bottom that
is all scratched; it’s ugly.” resists scratches and maintains an attractive
appearance over time.
2 “When I’m standing in line at the cashier The bag should have an easily accessible
trying to find my check book while balancing compartment for frequently used items to
my bag on my knee, I feel like a stork.” facilitate quick access.
3 “This bag is my life; if I lose it I’m in big The bag should have secure features to
trouble.” prevent loss or theft, such as a lockable zipper
or a tracking device.
4 “There’s nothing worse than a banana that’s The bag should have compartments that
been squished by the edge of a textbook.” protect delicate items from being crushed by
heavier objects.
5 “I never use both straps on my knapsack; I The bag should be comfortable and functional
just sling it over one shoulder.” when carried over one shoulder.

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