1.

Which one of the following

media codes DOES NOT belong
to the group?
a. Thumbs up
b. Wink
c. Mayon Volcano
d. Smile
2. What comprises media
languages?
a. Codes
b. Conventions
c. Symbols
d. All of the above
3. Which is an example of
technical code?
a. Thumbs up
b. Wink
c. Music
d. Mayon Volcano
4. Which statement is true
about media languages?
A. The codes, conventions, and formats incorporate the
meaning of media messages to an audience.
B. The codes, conventions, and formats enhance the
meaning of media messages to an audience.
C. The codes, conventions, and formats instill the
meaning of media messages to an audience.
D. The codes, conventions, and formats indicate the
meaning of media messages to an audience.
5. Which one is an example
of symbolic codes?
A.Camera Technique
B.Catchy Phrase
C.Uniform
D.Red rose
6. What media language to use
when sending message about
“All Saints Day”?
A.Candles
B.Flower
C.Cross
D.All of the above
8. Which statement explains
‘media convention’?
A. Information sent from a source to a receiver
B. Standard or norm that acts as a rule
governing behavior
C. Group of consumers for whom a media
message was constructed
D.People engage in the process of creating
media message
HEADLINE 1 HEADLINE 2
LANGUAGE IN
MEDIA
 MEDIA LANGUAGE

These are symbols, genres, codes,

convention and narrative structures that
indicate the meaning of media messages
to an audience.
IMPORTANCE OF MEDIA LANGUAGE

• The ability to shape how messages

are interpreted by audiences.
• Media language refers to the specific
ways in which media texts
communicate meaning, including
the use of images, sounds, words,
and symbols.
Please wear a
face mask for
your protection.
Pedestrian
Crossing
 DIFFERENT
LANGUAGE OF
MEDIA
 LANGUAGE OF MEDIA
• Verbal Language
• Visual Language
• Audio Language
• Gestural Language
• Technical Language
• Hypertextual Language
• Interactive Language
 VERBAL LANGUAGE
• Spoken Language – used in
radio, television, podcast, and
interview.

• Written Language - Found in

print media, online articles, blogs,
and advertisements.
 VISUAL LANGUAGE
• Images and Graphics: Visual
elements, such as photographs,
illustrations, charts, and
infographics, are used to
complement or replace text.
 VISUAL LANGUAGE
• Typography: The style, size, and
arrangement of text affect how a
message is perceived.
• Symbols and Logos: In branding
and advertising, logos and symbols
represent ideas or companies.
 AUDIO LANGUAGE
• Sound Effects: Non-verbal sounds used
in films, TV shows, radio, and video
games to create atmosphere, enhance
storytelling, or evoke emotions.
• Music: Often used in media to set a
mood, create tension, or reinforce a
message.
 AUDIO LANGUAGE
• Silence: Strategic use of silence
in media (e.g., in films or
podcasts) can create tension,
highlight an emotional moment,
or emphasize the importance of
the next message.
 GESTURAL LANGUAGE
• Body Language: In visual media like TV
shows, films, or interviews, gestures, facial
expressions, and posture convey meaning
beyond words.
• Facial Expressions: In news broadcasts or
interviews, facial expressions are crucial for
conveying sincerity, concern, or
enthusiasm.
 GESTURAL LANGUAGE
• Camera Angles and Movements:
In visual storytelling, the way a
scene is shot can communicate
power, vulnerability, or intimacy
(e.g., low angles for authority, close-
ups for emotions).
TECHNICAL LANGUAGE
• Film and Video Editing
Techniques: The use of transitions,
cuts, and montages tells a story and
guides the audience’s emotions and
understanding.
• Lighting: Lighting in visual media
sets the tone.
TECHNICAL LANGUAGE
• Sound Design: In radio,
podcasts, or films, sound design
(mixing of voices, ambient
sounds, music) plays a role in how
the audience experiences the
content.
HYPERTEXTUAL LANGUAGE

• Links and Navigation: In digital

media, hypertext (links, buttons,
menus) allows users to navigate
through content and choose their
own path.
INTERACTIVE LANGUAGE
• User-Generated Content: In
digital and social media, the
interaction between the audience
and content (comments, likes,
shares) plays a significant role in
shaping the message.
INTERACTIVE LANGUAGE
• Multimodal Interaction: In digital
spaces, combining text, images, and
sounds in interactive formats (like
apps or websites) allows users to
engage with content in more
personalized ways.
 Keypoints
• Media and Information
Language is the way in which
meaning of a media text is
conveyed to the audience. It is
conveyed through media codes,
symbols, and conventions.
Please wear a
face mask for
your protection.
Pedestrian
Crossing
Handicapped
 No to illegal
use of drugs
and medicine
 Keypoints
• Media and Information
Language is the way in which
meaning of a media text is
conveyed to the audience. It is
conveyed through media codes,
symbols, and conventions.
GENRES OF
MEDIA
 GENRES OF MEDIA
• Refers to the different
stylistic categories that
organize various forms of
media based on specific
criteria.
 DRAMA
• Characterized by intense
emotions, conflicts, and
character development.
• Dramas can be found in various
media, including film,
television, and theater.
 COMEDY
• Focused on humor, wit, and
light-hearted situations.
• Comedy genres aim to
entertain and make audiences
laugh.
SCIENCE FICTION (SCI-FI)
• Set in futuristic or
speculative worlds, sci-fi
genres explore advanced
technology, space travel, and
scientific concepts.
 FANTASY
• Involves magical
elements, mythical
creatures, and
otherworldly settings.
 HORROR
• Intended to evoke fear,
horror genres feature
supernatural elements,
monsters, and suspense.
 ACTION
• Packed with excitement,
action genres include
thrilling sequences, daring
stunts, and intense battles.
 ROMANCE
• Focused on love and
relationships, romance genres
explore emotional connections
between characters.
 ANIMATION
• Includes various subgenres
like traditional animation,
anime, and computer-
generated animation
 DOCUMENTARY
• Non-fiction genres that
present real-world
events, people, or
issues.
 Things to Ponder
• Remember that genres can overlap or
blend, creating hybrid genres combines
elements of both romance and comedy.
(Romantic Comedy)
• Genres evolve over time and influence
one another, shaping the media
landscape.
MEDIA CODES
 MEDIA CODES

• The system of signs and symbols

in media is called Media Codes.
• Essential for understanding how
producers construct messages and
convey information to audiences.
Types of Media Codes

• Symbolic Codes
• Technical Codes
• Written Codes
 SYMBOLIC CODES
• Shows what is beneath the
surface of what we see
• Social in nature
• Can be understood in similar
ways in the ‘real life’ of the
audience.
EXAMPLE
 SETTING

• It is the time and place of the

narrative, story, or movie.
• Setting can even be a created
atmosphere or frame of mind
 Mise En Scene
• Is a French term meaning
‘everything within the frame’.
• In media terms, it has become
to mean the description of all
the objects within a frame.
 ACTING
• Actors portray characters in
media products and contribute
to character development,
creating tension or advancing
the narrative.
 COLOR
• has highly cultural and
strong connotations.
• Dominant colors,
contrasting foil, color
symbolism
 TECHNICAL CODES
• are codes specific to a media
form and do not live outside of
them.
• Technical codes in media
include Camerawork, Editing,
Audio and Lighting.
 BASIC CAMERA TECHNIQUES

Basic Camera Advance Camera Camera Angles

Shots Shots
Extreme Wide Two Shot Eye-Level
Shot Cut Away High Angle
Wide Shot Over the Shoulder Low Angle
Medium Shot Point of View Bird's Eye View
Medium Close- up Selective Focus Worm’s Eye
Close- up Arc Shot View
Extreme Close- up Slanted
(canted)
 WRITTEN CODES
• are the formal written language
used in a media product.
• Written codes can be used to
advance a narrative, communicate
information about a character or
issues and themes in the media
product.
 CONVENTION
• Conventions are closely
connected to the audience
expectations of a media
product.
TYPES OF CONVENTION

• Form convention
• Story convention
• Genre convention
 FORM CONVENTION

• Are the certain ways/ types

of media’s codes to be
arranged.
 STORY CONVENTION
• are common narrative
structures and
understandings of common
in story telling media
products.
 GENRE CONVENTION

• point to the common use of

tropes, characters, settings
or themes in a particular
type of medium.
MEDIA CODES AND CONVENTION
SYMBOLIC TECHNICAL WRITTEN CONVENTIONS
CODES CODES CODES
PRINTED FORM
SETTING CAMERAWORK
LANGUAGE CONVENTION
MISE EN SCENE EDITING
SPOKEN STORY
ACTING AUDIO
LANGUAGE CONVENTION
COLOR LIGHTING
GENRE
CONVENTIONS
ACTIVITY
 ACTIVITY
• Study the poster of a
particular movie below.
• Then, answer the questions
that follow.
• Explain in 1-2 sentences only.
 GUIDE QUESTIONS
• What impression of the film is conveyed
through the poster?
• What technical and symbolic codes are
being used? To what effect?
• Can you identify the target audience of
this film based on the poster?
• What information about this film is
conveyed through the poster?
SYMBOLS
FACEBOO
K
AVENGER
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RECYCLE/
RECYCLABLE
PEPSI
GAISANO
THANK YOU