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Communication and Globalization

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Justine Baya
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Communication and Globalization

Uploaded by

Justine Baya
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© © All Rights Reserved
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Module 2:

COMMUNICATION
and
GLOBALIZATION
REPORTERS
BAYA, JUSTINE MILFORD | CORPUZ, JIM HENDRIX | LUSTADO, JO ANN | SOLOMON,
SHEANDYLLE GAIL
MODULE OVERVIEW

Communication and globalization have altered the climate, culture,


politics, and economy of our society, as well as the world at large. The
growth of social media has had a huge effect on our way of thinking and
communication. We can't argue that social media brings people together
and highlights cultural values and beliefs.
LEARNING
OBJECTIVES
1. Define global communication and its emergence
2. Explain how cultural and global issues affect
communication
3. Appreciate the impact of communication on society and
the world
4. Analyze the impact of globalization to communication
and the great challenge it offers
5. Discuss the power of information and communications
technology (ICT) in making global communication a reality
6. Identify social media applications, their uses, and
functions in global communication
7. Reflect on a learning experience
WHAT IS GLOBALIZATION?
It is the process of bringing people
together and making them interact and
exchange ideas across traditional borders
(Nowaczyk, 2017). The increasing economic,
political, and cultural integration and
interdependence of diverse cultures (Gamble and
Gamble, 2013 as cited by Padilla, 2018)
Due to globalization, the so-called
global village (Marshall McLuhan’s prediction)
has emerged and has come to reality - this is a
world interconnected by an electronic nervous
system.
Thomas Friedman
“The World is Flat: A brief
history of 21st Century
(2005)”

Friedman argues that in the


process of globalization,
which he calls “flattening of
the world”, a surprising and
lightning-quick convergence
of technologies allows
individuals to communicate
“from anywhere to
anywhere”, collaborating and
competing for the first time
on a level playing field
(Downing, 2000).
IMPACT OF TECHNOLOGY ON
COMMUNICATION
1. Technology provides us with unlimited information

2. It creates opportunities for meeting new


people.

3. It helps us keep in touch with family and


friends anywhere in the world.

4. It brings new diversity to our culture and our lives.


IMPACT OF TECHNOLOGY ON
COMMUNICATION
5. It fosters better cooperation among different cultural
groups.

6. It isolates us.

7. It can make us create second lives.


Factors that affect the flow of communication
between individuals, communities, and nations

Language 01
The medium through which the group
speaking that language expresses its
culture.

Ethnicity 02
Often misunderstandings
crop up from ethnic differences.

National Identities 03
The concept of
national pride at times inundates
other humane considerations.
Factors that affect the flow of communication
between individuals, communities, and nations

Religious Identities 04
Differences in religions are natural and
should not deter people from having
communication.

Social Class 05
Social positioning and economic
status of people put them into
certain brackets.

Gender 06
Gender can also
become an impediment for the
flow of communication at times.
Factors that affect the flow of communication
between individuals, communities, and nations

Age
Across societies, generational shifts can 07
cause a lot of miscommunications.
SOCIAL MEDIA
The term social
media refers to web
and mobile
technologies and
practices that people
use to share content,
opinions, insights,
experiences, and
perspective online.
There are many prominent
examples of social media
platforms, including
Facebook, Twitter, YouTube,
LinkedIn, and blogging sites
among many others.
Functional
Social RELATIONSHIPS

Media
Building
Blocks
BASICS OF SOCIAL MEDIA ETIQUETTE
Don’t be overly
promotional

Don’t bad-mouth
your competition
Avoid over-
automation

Handle your
Be authentic and
hashtags carefully
genuine

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