ch08
ch08
8-1
Pricing
Pricing
Managerial Accounting
Fifth Edition
Weygandt Kimmel Kieso
Page
8-2
study objectives
1. Compute a target cost when the market determines
a product price.
Page
8-4
External
External Sales
Sales
The price of a good or service is affected by many
factors.
Illustration 8-1
Page
8-6
Target
Target Costing
Costing
Page
8-7 SO 1 Compute a target cost when the market determines a product pric
Target
Target Costing
Costing
Page
8-8 SO 1 Compute a target cost when the market determines a product pric
Target
Target Costing
Costing
Review Question
Target cost related to price and profit means that:
a. Cost and desired profit must be determined
before selling price.
b. Cost and selling price must be determined
before desired profit.
c. Price and desired profit must be determined
before costs.
d. Costs can be achieved only if the company is
at full capacity. Solution
on notes
Page page
8-11 SO 1 Compute a target cost when the market determines a product pric
Cost-Plus
Cost-Plus Pricing
Pricing
Page
8-12 SO 2 Compute a target selling price using cost-plus pricin
Cost-Plus
Cost-Plus Pricing
Pricing
Page
8-13 SO 2 Compute a target selling price using cost-plus pricin
Cost-Plus
Cost-Plus Pricing
Pricing
Page
8-14 SO 2 Compute a target selling price using cost-plus pricin
Cost-Plus
Cost-Plus Pricing
Pricing
Page
8-15 SO 2 Compute a target selling price using cost-plus pricin
Cost-Plus
Cost-Plus Pricing
Pricing
Illustration 8-6
Solution
Page
on notes
8-16
page
SO 2 Compute a target selling price using cost-plus pricin
Cost-Plus
Cost-Plus Pricing
Pricing
Page Solution
8-17 on notes SO 2 Compute a target selling price using cost-plus pricin
page
Cost-Plus
Cost-Plus Pricing
Pricing
Disadvantages:
Does not consider demand side:
Will the customer pay the price?
Page Solution
8-20 on notes SO 2 Compute a target selling price using cost-plus pricin
page
Variable-Cost
Variable-Cost Pricing
Pricing
Major disadvantage:
Page
8-21 SO 2 Compute a target selling price using cost-plus pricin
Variable-Cost
Variable-Cost Pricing
Pricing
KRC Air Corporation produces air purifiers.
Using a 45% markup percentage on total per
unit cost, compute the target selling price.
Page Solution
8-22 on notes SO 2 Compute a target selling price using cost-plus pricin
page
Variable-Cost
Variable-Cost Pricing
Pricing
Review Question
Cost-plus pricing means that:
a. Selling price = variable cost + (markup
percentage + variable cost).
b. Selling price = cost + (markup percentage X
cost).
c. Selling price = manufacturing cost + (markup
percentage + manufacturing cost).
d. Selling price = fixed cost + (markup
percentage X fixed cost).
Page Solution
8-23 on notes SO 2 Compute a target selling price using cost-plus pricin
page
Time-and-Material
Time-and-Material Pricing
Pricing
Page
8-24 SO 3 Use time-and-material pricing to determine the cost of services
Time-and-Material
Time-and-Material Pricing
Pricing
Page
8-25 SO 3 Use time-and-material pricing to determine the cost of services
Time-and-Material
Time-and-Material Pricing
Pricing
Page
8-26 SO 3 Use time-and-material pricing to determine the cost of services
Time-and-Material
Time-and-Material Pricing
Pricing
Step 1: Calculate the labor charge
Express as a rate per hour of labor.
Rate includes:
Direct labor cost (includes fringe benefits).
Selling, administrative, and similar overhead costs.
Allowance for desired profit (ROI) per hour.
Labor rate for Lake Holiday Marina for 2011 based on:
Page
8-27 SO 3 Use time-and-material pricing to determine the cost of services
Time-and-Material
Time-and-Material Pricing
Pricing
Step 1: Calculate the labor charge
Illustration 8-12
Page
8-30 SO 3 Use time-and-material pricing to determine the cost of services
Time-and-Material
Time-and-Material Pricing
Pricing
Step 3: Calculate charges for a particular job
Labor charges
+
Material charges
+
Material loading charge
Page
8-31 SO 3 Use time-and-material pricing to determine the cost of services
Time-and-Material
Time-and-Material Pricing
Pricing
Step 3: Calculate charges for a particular job
Lake Holiday Marina prepares a price quotation to estimate
the cost to refurbish a used 28-foot pontoon boat. Lake
Holiday Marina estimates the job will require 50 hours of labor
and $3,600 in parts and materials.
Illustration 8-14
Page
8-32 SO 3 Use time-and-material pricing to determine the cost of services
Time-and-Material
Time-and-Material Pricing
Pricing
Presented below are data for Harmon
Electrical Repair Shop for next year. The desired profit
margin per labor hour is $10. The material loading charge is
40% of invoice cost. Harmon estimates that 8,000 labor
hours will be worked next year. Compute the rate charged
per hour of labor.
Solution
on notes
Page page
8-33 SO 3 Use time-and-material pricing to determine the cost of services
Time-and-Material
Time-and-Material Pricing
Pricing
If Harmon repairs a TV that takes 4 hours to
repair and uses parts of $50, compute the
bill for this job.
Solution
on notes
Page page
8-34 SO 3 Use time-and-material pricing to determine the cost of services
Time-and-Material
Time-and-Material Pricing
Pricing
Review Question
Crescent Electrical Repair has decided to price its work on a time-and-
material basis. It estimates the following costs for the year related to
labor.
Technician wages and benefits $100,000
Office employee’s salary/benefits $40,000
Other overhead $80,000
Crescent desires a profit margin of $10 per labor hour and budgets 5,000
hours of repair time for the year. The office employee’s salary, benefits,
and other overhead costs should be divided evenly between time
charges and material loading charges. Crescent labor charge per hour
would be:
a.
a. $42
$42 b. b.$34$34 c. $32
c. $32d. $30
d. $30 Solution
on notes
Page page
8-35 SO 3 Use time-and-material pricing to determine the cost of services
Internal
Internal Sales
Sales
Page
8-36 SO 3 Use time-and-material pricing to determine the cost of services
Internal
Internal Sales
Sales
Page
8-37 SO 3 Use time-and-material pricing to determine the cost of services
Negotiated
Negotiated Transfer
Transfer Prices
Prices
No Excess Capacity
If Sole sells to Boot,
payment must at least cover variable cost per
unit plus
its lost contribution margin per sole (opportunity
cost).
No Excess Capacity
Can produce 80,000 soles, but can sell only
70,000.
Available capacity of 10,000 soles.
Contribution margin of $7 per unit is not lost.
The minimum transfer price acceptable to Sole:
Illustration 8-19
Variable Costs
Review Question
The Plastics Division of Weston Company manufactures
plastic molds and then sells them for $70 per unit. Its
variable cost is $30 per unit, and its fixed cost per unit
is $10. Management would like the Plastics Division to
transfer 10,000 of these molds to another division
within the company at a price of $40. The Plastics
Division is operating at full capacity. What is the
minimum transfer price that the Plastics Division
should accept?
a. $10 c. $40
Solution
b. $30 d. $70 on notes
page
Page SO 4 Determine a transfer price using the
8-53 negotiated, cost-based, and market-based
Effect
Effect of
of Outsourcing
Outsourcing on
on Transfer
Transfer
Pricing
Pricing
Contracting with an external party to provide a
good or service, rather than doing the work
internally.
Page
8-56 SO 5
Transfers
Transfers Between
Between Divisions
Divisions -- Different
Different
Countries
Countries
Illustration 8-24
Page
8-59 SO 6 Determine prices using absorption-cost pricing and variable-
Absorption-Cost Pricing - Illustration
Step 2: Compute the markup percentage.
Illustration 8A-3
Solution
on notes
Page page
8-60 SO 6 Determine prices using absorption-cost pricing and variable-
Absorption-Cost Pricing - Illustration
Step 3: Set the target selling price.
Illustration 8A-4
Page
8-61 SO 6 Determine prices using absorption-cost pricing and variable-
Proof of 20% ROI—absorption-cost pricing
Illustration 8A-5
Page
8-62 SO 6 Determine prices using absorption-cost pricing and variable-
Summary: Absorption-Cost Pricing
Reasons:
Page
8-63 SO 6 Determine prices using absorption-cost pricing and variable-
Variable-Cost Pricing
Cost base consists of all variable costs associated
with a product – manufacturing, selling,
administrative.
Steps:
Page
8-65 SO 6 Determine prices using absorption-cost pricing and variable-
Variable-Cost Pricing - Illustration
Step 1: Compute the unit variable cost.
Illustration 8A-6
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8-66 SO 6 Determine prices using absorption-cost pricing and variable-
Variable-Cost Pricing - Illustration
Step 2: Compute the markup percentage.
Illustration 8A-7
Solution
on notes
Page page
8-67 SO 6 Determine prices using absorption-cost pricing and variable-
Variable-Cost Pricing - Illustration
Step 3: Set the target selling price.
Illustration 8A-8
Page
8-68 SO 6 Determine prices using absorption-cost pricing and variable-
Proof of 20% ROI—contribution approach
Illustration 8A-9
Page
8-69 SO 6 Determine prices using absorption-cost pricing and variable-
Summary: Variable-Cost Pricing
Reasons:
1. More consistent with CVP analysis.
Page
8-70 SO 6 Determine prices using absorption-cost pricing and variable-
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