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Promoting Prosocial Behaviour

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Subhajit Mukherjee
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4 views

Promoting Prosocial Behaviour

Uploaded by

Subhajit Mukherjee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Promoting Prosocial

Behaviour

Presented By
Subhajit Mukherjee
BWU/MAP/23/002
Prosocial Behaviour
 Actions by individuals that help others often
with no immediate benefit to helpers.
 The prosocial behavior definition developed

by psychology researchers started as the


opposite of antisocial behavior.
Types Of Prosocial
Behaviour
While prosocial behavior is often presented as a
single, uniform dimension, some research suggests
that there are different types. These types are
distinguished based on why they are produced and
include:
 Proactive: These are prosocial actions that serve

self-benefitting purposes.
 Reactive: These are actions that are performed

in response to individual needs.


 Altruistic: These include actions that are meant

to help others without any expectations of


personal gain.
Motives Of Prosocial Behaviour
 Empathy-Altruism Hypothesis proposes that
because of empathy, we help those in need
because we experience empathic concern for
them
 The Negative State Relief Model proposes
that people help other to relieve and make less
negative their own emotional discomfort.
 The Empathic Joy Hypothesis suggests that
helping stems from the positive reactions
recipients show when they receives help and the
positive feelings this, in turn, induces in helpers.
Why We Wont Help?
 Diffusion of responsibility occurs when people
who need to make a decision wait for someone
else to act instead. The more people involved, the
more likely it is that each person will do nothing,
believing someone else from the group will
probably respond.
 This is true for helping between strangers but is
less likely to occur for helping among people who
belong to same groups. Pluralistic Ignorance
can prevent any one person in a group of strangers
from acting, as each of them waits for cues from
the others to decide on appropriate action.
Bystanders Effect
Latané and Darley (1970) proposed a five-step
decision model of helping, during each of which
bystanders can decide to do nothing:
 Notice the event (or in a hurry and not notice).

 Interpret the situation as an emergency (or assume

that as others are not acting, it is not an emergency).


 Assume responsibility (or assume that others will do

this).
 Know what to do (or not have the skills necessary to

help).
 Decide to help (or worry about danger, legislation,

embarrassment, etc.).
Promoting Prosocial
Behaviour
 Helping people similar to ourselves
 Exposure Prosocial models
 Playing Prosocial video games
 Feelings that reduce focus on ourselves
 Social class – less is more
Benefits Of Prosocial
Behaviour
 Mood-boosting effects: Research has also shown
that people who engage in prosocial behaviors are
more likely to experience better moods.
 Social support benefits: Having social support

can be crucial for getting through difficult times.


 Stress-reducing effects: Research has also found

that engaging in prosocial behaviors helps mitigate


the negative emotional effects of stress.
References
1. https://medium.com/@neilanguage.in/
bystander-effects-in-the-digital-age-
443178e729a8
2. https://alert.ngo/bystander-effect/
3. https://www.ethicalpsychology.com/
2021/10/prosocial-behavior-and-altruism-
review.html
4. https://www.verywellmind.com/what-is-
prosocial-behavior-2795479
5. https://en.wikipedia.org/wiki/
Prosocial_behavior

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