1 Elements and Principles Presentation
1 Elements and Principles Presentation
Design
Balance
•Balance is the distribution of the
visual weight of objects, colors,
texture, and space. If the design
was a scale, these elements should
be balanced to make a design feel
stable. In symmetrical balance, the
elements used on one side of the
design are similar to those on the
other side; in asymmetrical
balance, the sides are different but
still look balanced. In radial
balance, the elements are arranged
around a central point and may be
similar.
Pattern
Pattern - groups of elements
or motifs that repeat in a
predictable manner.
Contrast
•The difference in quality between two instances of
an art element or using opposing qualities next to
each other. For example, black and white
(contrasting values), organic/curvy and
geometric/angular (contrasting lines/shapes/forms),
and rough and smooth (contrasting textures).
•The greater the contrast, the more something will
stand out and call attention to itself. This applies to
whole works of art as well as areas within an
artwork. Areas with greater contrast in value
(stronger darks and lights) will tend to appear more
forward in space, as over distance atmospheric haze
lessens contrast (atmospheric perspective). Contrast
can also be used to set the mood or tone of the
work. High contrast makes a work more vibrant,
vigorous, brash, lively - it "pops" more. Low-contrast
work is quieter, calm, subtle, reflective, soothing.
Emphasis