DIGITA

L
COMMUNICATI
(Understanding the Evolution and Impact of Digital
Communication)
PRESENTED BY

ON GAIKWAD DINESH HIRAMAN

(16)
GAIKWAD SAKSHI SAMPAT
(17)
GAJHANS SURAJ DADASAHEB
(18)
GARDI DIGVIJAY SUBHASH
(19)
GHODAKE ANKITA SANJAY
(20)
[DIVISION A, MBA 1ˢᵗ
(03/12/202
Year]
4)
Introduction to Digital
Communication
Definitio
n communication refers to the transmission
Digital
of information through digital signals over the
internet or digital networks.

Importance
Digital communication has revolutionized
the way we interact, work, and share
information.

Types of Digital
Communication
Email, text messages, social media,
video conferencing, websites, etc.

Overview of Key
Topics:
Evolution, technologies, types,
advantages, challenges, and future
trends.
Evolution of Digital
Communication
Early Days

The rise of personal computers and the advent of the internet in the late 20th
century. Introduction of the first email, online forums, and websites.

Milestone
s
The emergence of social media platforms (e.g., Facebook, Twitter).
Introduction of smartphones and instant messaging (WhatsApp,
Telegram).
Key
Developments

1990s: The World Wide Web, dial-up connections

2000s: Broadband internet, Wi-Fi, mobile
applications.
2010s: 4G, video streaming, virtual
meetings.
 Web Browsers
and
Communication
Web browsers connect people
online.
They help share information and
communicate.
Examples: Firefox, Chrome, Safari, Internet
Explorer.
They are gateways to discovering new content and
knowledge, enhancing communication channels.

Web browsers allow users to access websites and

communicate from anywhere in the world.
HOW DIGITAL COMMUNICATION
WORKS

Send Chann Receiver

er el
Receives and
The digital interprets the
Creates and platform used to message-
sends the send the message Feedback The
message. (email, social receiver responds
media, etc.) to the message
 Ema
il informal
Formal and
communication for both
personal and professional
use.

Blogs and Instant

Websites Messaging
Real-time communication
Digital spaces for
through text-based chats
content creation, HOW DIGITAL (WhatsApp, Facebook
articles, and news.
COMMUNICATI Messenger)
ON WORKS

Video Social
Conferencing
Real-time face-to-face Media for
Platforms
communication over sharing content and
the internet (Zoom, interaction
Microsoft Teams) (Instagram, Twitter,
LinkedIn).
Advantages of Digital
Communication
Global Spee
Reach
Communication is
d
Instant
no longer limited transmission
by physical of
distance. information.

Cost- Access to
Convenienc
Information
Efficiency
Reduced e
Easy sharing and Communication
communication
accessibility of a can happen
costs compared to
vast amount of anytime,
traditional methods
information. anywhere, using a
like postal services.
variety of devices.
Challenges of Digital
Communication
Privacy and Digital Divide Overload
Risks ofSecurity
data breaches, Unequal access to technology, Information overload and
hacking, and personal creating gaps between different digital fatigue from
information theft. socio-economic groups. constant connectivity.

Miscommunication Cyberbullying and Online

Harassment
Text-based communication can lack
Negative social
emotional cues and lead to
consequences of digital
misunderstandings.
interactions.
Future Trends in Digital
Communication

Virtual and
Augmented
Reality
Enhanced
AI and Personalized communication through
Automation Communication immersive technologies.
Artificial Intelligence-powered Tailoring communication
communication tools (chatbots, through algorithms based
AI assistants). on individual preferences.

5G and
IoT speeds and
Faster internet
connected devices enabling
more seamless
communication.
 Digital
Communication in
Different Sectors
Business and
Marketing
Digital marketing strategies (social media ads, SEO, email
campaigns). Remote work and digital collaboration tools (Slack,
Asana, Zoom). Customer support via chatbots and AI-driven
responses.

Educatio
n
E-learning platforms (Coursera, Zoom
classes). Digital classrooms and virtual
campuses.

Entertainmen
t services (Netflix,
Streaming
Spotify).
Online gaming, virtual concerts, and live-streamed
events.
 How digital communication has altered
Changing Social
relationships, family interactions, and community
Dynamics
engagement.
Digital communication tools have enhanced
Work and
The Impact of Productivity
workplace productivity but also led to challenges like
work-life balance.
Digital Cultural Globalization and the exchange of cultural ideas
Communicati Influence through platforms like YouTube, Instagram, and
TikTok.
on on Society Political The role of social media in political
movements, activism, and global awareness.
Influence
Impact of digital communication on mental
Psychological health (e.g., social media addiction,
Effects cyberbullying).
 Summary of Key
Points
Digital communication is an essential aspect of modern life, enabling faster, more
efficient, and convenient interaction.

While it offers numerous benefits, it also comes with its own set of challenges, such as
privacy concerns and information overload.

Closing
Thought continues to advance, the future of digital communication holds exciting
As technology
opportunities for growth and innovation.
Thank You
For
Attention
See You Next

MADE BY : GAJHANS SURAJ DADASAHEB