Lecture 15
Lecture 15
Stories
Zeeshan Riaz
PhD Scholor
HITEC University Taxila Cantt, Pakistan
1
ORGANIZATION OF LECTURE
1. John Paul DeJoria.
2. Jan Koum.
3. Howard Schultz.
4. Oprah Winfrey.
5. Do Won Chang.
6. Ralph Lauren.
8. Sam Walton.
9. Wahaj Us Siraj.
4
2. Jan Koum
• Could you live without
WhatsApp? No, we couldn’t
either. Thankfully Jan Koum, a
Ukrainian emigrant to the USA,
invented the communication
app in 2009. After being born
into poverty, Koum began
learning about computers. At
18, he already had high-level
skills, and in 1997, he began
working for Yahoo! as an
infrastructure engineer. He
launched WhatsApp to great
acclaim after buying his first 5
smartphone and having the idea
for the product, which allows
3. Howard Schultz (1/2)
• Starbucks founder Howard
Schultz may be synonymous
with entrepreneurial success,
but life wasn’t always so rosy.
His family didn’t have much
money and he grew up in a
housing estate. He paid for
college with government
loans and money earned
from part-time jobs. He was
also the first person in his
family to go to college. It was 6
while working for a coffee
company that Schultz first
3. Howard Schultz (2/2)
• In 1985, Schultz left Starbucks and decided to
open his own coffee house. He raised the
$500,000 he needed to open the first store
and started his business. Two years later, the
original Starbucks management decided to
sell its retail unit to Schultz and Starbucks as
we know it today was born. Schultz is now
worth in excess of $3.2 billion — not bad for
an empire that he dreamed up over an
afternoon cup of coffee!
• His experiences have led him to develop a
philosophical approach to life. “I believe life is
a series of near-misses,” he once said in 7
9
5. Do Won Chang (1/2)
• Won Chang might not be a
household name, but his
fashion chain Forever 21
certainly is. Before launching
the retail empire in 1984, Won
Chang worked as a janitor, at a
gas station and in a coffee
shop when he first moved to
America from South Korea. The
first store he opened with his
wife was 900 square feet in LA,
and they opened with only
$11,000 in savings, plunging it
all into the business. At first 10
13
7. Steve Jobs and Steve
Wozniak
• The story of (1/2)
Steve Jobs and
Steve Wozniak starting Apple
Computers in a garage in Los
Altos, California, is well-
known. The pair had pulled-
out from their respective
college courses and began
developing consumer
computer devices in Jobs’
parents garage in California.
But before this, Steve worked
an assortment of low-paid
jobs, including one when he 14
was 13, for Hewlett Packard.
After developing a couple
7. Steve Jobs and Steve
Wozniak
• When (2/2)in 2011, he was said to be
Steve died,
worth $10.2 billion. He’d built this up over
time. He had a million dollars to his name in
1978, when he was just 23. As for his legacy?
Well, it’s in our pockets, on our screens, at
the cinema in the 2015 film Steve Jobs, and
all around us.
• His advice to you? Persevere when times get
tough. “Sometimes life is going to hit you in
the head with a brick. Don’t lose faith,” he
is quoted as saying.
15
8. Sam Walton (1/2)
• Founder of Walmart, one of
the biggest superstores in the
USA, Sam Walton, had just
returned to private life after
serving in the US army during
World War II, when he opened
his first retail store in 1945.
His father-in-law lent him
$25,000 which was used to
buy his first store, and
thankfully he became an
immediate success. By the
mid-1970s, Walmart was 16
valued at more than $176
million. Today, it has more
8. Sam Walton (2/2)
• Walton’s tips for success? These are
explained in detail in his book, Made In
America, but one of his key principles is to
follow your own path, not the path followed
by others. “Ignore the conventional
wisdom,” he says here. “If everybody else is
doing it one way, there’s a good chance you
can find your niche by going in exactly the
opposite direction.”
17
9. Wahaj Us Siraj
20