Scribd
Upload
18 views19 pages

cognitive model for interaction design

HCI

Uploaded by

Foster Romantic Status
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
18 views19 pages

cognitive model for interaction design

HCI

Uploaded by

Foster Romantic Status
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 19

Cognitive Model For Interactive Design

Group Members:
1. Aftab Ahmad khan
2. Nadeem
3. Imran Rafique
Cognition:

• Cognition from Latin base cognitio-“know together “.

• The collection of mental process and activates use in


perceiving, learning, remembering, thinking, and
understanding and the act of using those process.
Cognition:

• It predict how users will perform /behave on a


system before it is implemented or even prototyped.
• Predict execution time, learning time and errors.
• The main goal is design effective and usable system.
Cognitive model Aspect of User?

• The cognitive model aspect of user refer to the different


components or elements that make up a cognitive model
of how people think , reason, and interact with systems or
interfaces.
• These aspects included the user’s understanding,
knowledge, intentions,processing and use.
Classification of cognitive model:

• Cognitive model play a crucial role in understanding


user behavior and optimizing design of interaction
system.
• Classification of model for HCI are mainly classified into:

1. Hierarchical model
2. Linguistic model
3. Physical and device model
1. Goal and task hierarchies:

• Mental processing as divide- and- conquer


• Example: sales report
• Produce report
• Gather data
• Find book names
• Do keywords search for names database
 Search sales database
• -further sub goals
• layout tables and histogram
• – further sub goals
• write description
• – further sub goals
Goal vs Task:

• Goals –intentions
• What you would like to be true
• Task-actions
• How to achieve it
• GOMS
• Goal are internal
Techniques:

• Goals, operator, methods and selection (GOMS)


• Cognitive complexity theory (CCT)
GOMS:

• Goals
• What the user wants to achieve
• Operator
• Basic actions to user performs
• Methods
• Decomposition of a goal into sub goal
• Selection
• Means of choosing between competing methods
Continue----
Cognitive complexity theory:

• Two parallel description:


• User production rules
• Device generalized transition networks
• Production rules are of the form:
• If condition then action
• Transition network are covered under dialogue models
2. Linguistic model:

• Understanding the user behavior and cognitive difficulty based


on analysis of language between user and system.
• Similar in emphasis to dialogue models.
• Backus-Naur Form (BNF)
• Task-Action Grammar (TAG)
Backus-Naur Form (BNF):

• Very common notation for computer science


• A purely syntactic view of the dialogue
• Terminals
• Lowest level of user behavior
• E.g. CLICK-MOUSE, MOVE-MOUSE
• Nonterminal
• Ordering of terminals
• Higher level of abstraction
• E.g. select-menu, position – mouse
Task Action Grammar (TAG):

• Making consistency more explicit


• Encoding user world knowledge
• Parameterized grammar rules
• Nonterminal are modified to include addition semantic feature
Continue-----
Physical and device models:

• The keystroke level model(KLM)


• Buxton’s 3-state model
• Based on empirical knowledge of human motor system
• Complementary with goal hierarchies
Continue….
Cognitive Architectures:

• Architectural Model: these models evaluate and optimize the


structure of user interfaces, ensuring they align with user
mental models and reduce cognitive load. (e.g. ICS)
• The problem space model
• Interacting cognitive subsystems(CCT)
THE END

You might also like