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BROADCASTING GENRES, PROGRAMING STRATEGIES AND TV-NEWS SCRIPT

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10 views

BROADCASTING GENRES, PROGRAMING STRATEGIES AND TV-NEWS SCRIPT

Uploaded by

munangwewendy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BROADCASTING GENRES, PROGRAMING

STRATEGIES AND TV-NEWS SCRIPT

SONJE TREVOR MUNGA - K59/4726/2022


WHITNEY SHISIA - K58/4713/2022

BRENDA MICHENI - K59/4782/2022


FRANCIS OTIENO - K59/4738/2022

OBURU SETH MAINA - K59/4746/2022


OVERVIEW

Broadcast Genres:
Kenyan media features diverse genres like news, drama, comedy,
reality TV, documentaries, sports, and children's programming.
Broadcast Strategies: Techniques such as block programming,
lead-in/out, hammocking, and counter-programming optimize
audience engagement and retention.
TV News Scripts: Emphasize clarity and balance of visuals and
sound for effective communication.
BROADCAST GENRES
•News Genres:
Kenyan news includes investigative journalism, Gonzo journalism (subjective reporting), opinion journalism,
•churnalism (press release-based news), and ambush journalism.
•Drama:
Popular drama types include tragedy, comedy, and tragicomedy, often showcased at events like high school
Drama Festivals.
•Comedy:
Comedy shows highlight everyday challenges in a humorous way. Notable Kenyan comedies include
Crazy Kennar, The Real Househelps of Kawangware, and Vitimbi.
•Reality TV:
Reality shows like The Bahati’s and Njoro wa Uba showcase unscripted, real-life situations for entertainment.
•Documentaries:
In-depth factual narratives, such as African Uncensored and Kapedo Massacre, require thorough research
•and storytelling techniques.
BROADCAST GENRES

•Sports Programming:
Football and athletics dominate Kenyan sports broadcasts. Popular shows air on channels
like KBC, Radio Jambo, and K24.
•Children's Programming:
Channels like Akili Kids! and shows such as Ubongo Kids focus on educational content using African storytelling.
•Talk Shows:
Talk shows, like JKL Live and The Trend, discuss societal, political, and personal topics, often featuring
guest interviews.
•Music Programming:
Shows like 10 Over 10 and Gospel Sunday showcase local music and provide platforms for emerging artists.
•Variety Shows:
Variety shows, such as Ka-Siri and Gidi na Ghost Asubuhi, combine drama, comedy, music, and live interactions
•, attracting diverse audiences.
BROADCASTING
STRATEGIES
• Block Programming
• Definition: A visual way of coding by using blocks
representing commands and actions, ideal for beginners.
• Features:
• Visual interface for easy drag-and-drop coding.
• Pre-defined blocks for logic like loops and conditions.
• Minimizes syntax errors, focusing on learning logic.
• Immediate feedback for faster learning.

• Benefits:
• User-friendly, especially for beginners and children.
• Encourages creativity and collaboration.
• Focuses on logic rather than syntax.
BROADCASTING STRATEGIES
• Lead-In and Lead-Out Programming
• Lead-In:
• The setup phase for initializing a program or system (e.g., loading resources).
• In TV, attracts audiences to continue watching following programs.

• Lead-Out:
• The final steps after a process completes (e.g., saving data or transitioning).
• Prevents audience drop-off after a show or task.

• Benefits: Enhances organization, clarity, and error


handling in both software and media.
BROADCASTING STRATEGIES
• Hammocking
• Definition: Positioning a less popular feature or show
between two popular ones to boost attention.
• Key Concepts:
• Temporary frameworks for testing new features or ideas.
• Flexibility in integration without permanent commitment.

• Benefits: Allows experimentation, improves collaboration,


and reduces risks during feature testing.
BROADCASTING STRATEGIES

• Counter-Programming
• Definition: A strategy that offers alternative solutions to
address gaps in existing systems or software.
• Key Concepts:
• Identifies and addresses user frustrations or limitations.
• Differentiates from competitors by offering better solutions.

• Benefits: Promotes user-centric design, competitive


differentiation, and innovation.
BROADCASTING STRATEGIES

• Dayparting
• Definition: Dividing a day into segments to adjust the
behavior of a program based on user activity.
• Key Concepts:
• Time-based adaptation of resources or content delivery.
• Enhances user experience and resource optimization.

• Examples: News apps prioritizing breaking news in the


morning and features in the evening.
BROADCASTING STRATEGIES

• Tent Polling
• Definition: Periodically checking the status of resources
or services for efficiency and responsiveness.
• Key Concepts:
• Adaptive polling mechanisms for real-time updates.
• Balances performance and resource usage.

• Benefits: Optimizes resources and ensures timely system


updates.
BROADCASTING STRATEGIES

• Stunting
• Definition: Limiting features or functionalities for
performance optimization or strategic planning.
• Key Concepts:
• Reduces application complexity to improve performance.
• Guides user behavior by simplifying choices.

• Examples: API rate limiting, feature restrictions in games


or apps.
• Benefits: Improves stability, performance, and user
experience
TV News Scripts
• Introduction to TV News Scripts
• TV news scripts form the foundation for the delivery of
news content.
• They guide presenters and ensure the news is brief,
focused, and engaging for viewers.
• Key elements include:
• Lead: The opening that answers who, what, when, where, why, and how.
• Body: Expands on the lead with details, quotes, and data.
• Conclusion: Wraps up the story, summarizing key points or hinting at future developments.
• Visual Cues: Signal when specific graphics or video clips should appear.
• Audio Components: Notes for sound effects or music to evoke emotions or stress points.
TV News Scripts
• Style Considerations in Writing TV News Scripts
1.Conciseness and Clarity: Use fewer words to convey
the message clearly due to time constraints.
2.Conversational Tone: Helps the audience relate to the
story more effectively.
3.Active Voice: Keeps the delivery engaging and
energetic.
4.Avoiding Jargon: Use simple, universally understood
language.
5.Reading Aloud: Ensures the script flows naturally when
spoken.
TV News Scripts
• Importance of Reliable Scripts
• Accuracy is crucial; mistakes damage trust in news
outlets.
• Key practices:
• Verify facts before broadcasting.
• Credit sources properly.
• Avoid ambiguous language.
• Provide clear explanations for potential misinterpretations.

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