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2 views

AC Course Presentation

Uploaded by

Umar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ActiveCampaign &

Interest Driven Sales Funnels


• Welcome!
• ActiveCampaign Overview & Setup
• Tags
• Lists, Forms, & Contacts
• Email Templates
• Campaigns
• Automations
• Advanced Automations
• Interest Driven Sales Funnel
• CRM
• Reports
ActiveCampaign
• Marketing Automation Tool
• Email, Text Messages, 3rd Party Integrations (ringless voicemail, direct
mail, membership portals, etc.)

• Why AC?
• Most powerful marketing automation tool at this price point
• Advanced automations (if/else, goals, message variables, split tests)
• Tagging capabilities (advanced segmentation)
• Site & Event tracking (watch how people behave)
• Also offer CRM solution
• The Plan You’ll Need…
• Light or Pro
ActiveCampaign
• Marketing Automation Tool
• Email, Text Messages, 3rd Party Integrations (ringless voicemail, direct
mail, membership portals, etc.)

• Why AC?
• Most powerful marketing automation tool at this price point
• Advanced automations (if/else, goals, message variables, split tests)
• Tagging capabilities (advanced segmentation)
• Site & Event tracking (watch how people behave)
• Also offer CRM solution
• The Plan You’ll Need…
• Light or Pro
Tags
• Information You “Attach” To A Subscriber
• A Subscriber Can Have An Unlimited Number Of Tags
• Pros & Cons
• Subscribers Can Have The Same Tags
• Add And Remove Tags
• Opt-in, Purchase, Click, View, Open, in Automations, Manually,
etc.
• Tags Allow You To…
• Segment Subscribers
• Trigger Automations
• Example
Tagging Guide
• You Need A Plan!
• Create A Tracker
• Tag Categories / Naming Conventions
• PURCHASE: [product/service]
• LM: [lead magnet]
• INTEREST: [topic]
• LOOKED AT: [product/service/content]
• FUNNEL: [funnel name]
• ACTIVE (will use later on)
• Your own…
Lists
• Where Your Subscribers’ Contact Info Is Stored
• 2 Ways To Use Lists
• Many Lists – Use Lists To Segment
• AC Doesn’t Care How Many Lists You Have
• One List – Use Tags And Other Conditions To Segment
• My Recommendation!!!
Fields
• Information That Is Unique To That Subscriber
• Name
• Email
• Phone
• Address
Adding People To Your List
• AC Form Builder
• Import List
• Manually Add
• API & Plugins
• Shopping Cart Platforms, Opt-in Software, etc.
• Support & Google Search
• Zapier
Automation
• How You Send Correspondence AUTOMATICALLY
• Emails, Text Messages, Webhooks (Direct Mail, Ringless
Voicemail, etc.)
• Back-end Segmentation
• Keywords
• Triggers/Start – How an automation starts
• Actions – Various actions within the automations
• Ie. Send email, wait, if/else, add/remove tags, etc.
Basic Automation Strategy
• IMPORTANT!!!!!! Watch This Video Several
Times!
• “Message” Automations – Send
Correspondence
• ONLY These 4 Triggers: Tag is Added, Field Changes, Date
Based, “Start Automation” Function
• You only want 1 start trigger “for Message” Automations
• Why? If you have multiple start triggers, subscribers can enter the automation several
times… receiving the same emails they’ve already received!

• “Tag” Automations – Back-end Automations


• Triggers: Any (ie. link click, page visit, opens email,
subscribes, etc.)
• These automations add the tags needed to start the “Message” Automations
Reminder…
• You Can Add Tags A Number Of Ways…
• Upon opt-in via Forms & API
• Via Shopping Cart Platforms
• Manually
• Email Link Clicks
Advanced Automation Actions
• Wait Until
• If/Else
• Goals
• Split Tests
• Webhooks & Zapier
Interest Driven Sales Funnel
• Gauge Interest
• Show People More Of What
They’re Interested In
• “Main Series” = Interest Gauging
Series
• Engagements: Emails, Ads, Phone Calls,
TV Ads, etc.
• 3 E Content: Entertain, Educate, Earn
• One Offs
• Weekly “Pushes”
• Long Course
• Story Based Series (Open Loops)
Interest Driven Sales Funnel
• Interest Shown
• Click, Pageview, Purchase, Specific Lead
Magnet, Phone Call / Reply, Survey,
Points (CRM)
• Micro Sales Funnels = Sell Specific
Product(s)/Service(s)
• “Classic” Sales Funnels, Webinar Funnels,
Product Launch Funnels, etc.
“Simplest” Sales Funnel
“Classic” Sales Funnel
“Product Launch” Sales Funnel
“Webinar” Sales Funnel
Interest Driven Sales Funnel
• Figure Out What People Are
Interested In
• Try And Sell Them Related
Products And Services via Micro
Sales Funnels
• Pages, Sales Pages, Videos, Webinars,
etc.
• Marketing Automation / Retargeting
Interest Driven Automation
Overview
Interest Driven Automation
Overview
Interest Driven Automation
Overview
Interest Driven Automation
Overview
The “ACTIVE” Tag
• Problem: What Happens When
Someone Shows Interest?
• Keeps Sending Main Series Emails
• Solution: The ACTIVE Tag
• Used To “Pause” The Main Series When
The Individual Is In A Micro Sales Funnel
Advanced Automation Actions
• Wait Until
• If/Else
• Goals
• Split Tests
• Webhooks & Zapier
Welcome!
• ActiveCampaign & Interest Driven Sales Funnels
• ActiveCampaign
• Tagging
• Lists
• Templates
• Campaigns
• Automations
• Advanced Automations
• The Interest Driven Sales Funnel
• Reports
Welcome!
• The Interest Driven Sales Funnel
• Reports
Points/Math
• Points = How Engaged Subscriber Is
• Purchase = 5, 10, 15 points
• Lead Magnet = 1 point
• Clicks = .3 points
• Open = .1 point
• Page View = .5 points
• 30 Days Inactive = -5 points
• Segment / Trigger Emails Based On Points

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