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Week 2 Multimedia Design Principles

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7 views

Week 2 Multimedia Design Principles

Uploaded by

neslihangurkann
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 37

Multimedia Design Principles: What

Are They, How to Use Them


What is multimedia learning?

• Multimedia learning
• a form of computer-aided instruction that uses two modalities concurrently.
This means learning through the combined use of visuals (through pictures,
animations, text, and videos) and audio (through narrated voiceover).

• Researcher Richard Mayer wrote a book called Multimedia Learning


where he explains his research on how best to structure multimedia
learning experiences to maximize learner comprehension. Today,
we’re going to cover the basics of his 12 Principles of Multimedia
Learning.
Some of the key benefits of multimedia learning include:

• Increased learner engagement: Multimedia content is often


more engaging and enjoyable than traditional text-based materials,
which can help motivate learners and maintain their interest.

• Improved retention and comprehension: The use of various


media formats can help learners better understand and remember
complex concepts, as it allows them to engage with the material in
multiple ways.

• Adaptability to diverse learning styles: Multimedia learning can


cater to the unique preferences and needs of individual learners,
making education more inclusive and accessible
How Multimedia Design Principles Help Enhance Learning
Here are some ways in which these principles enhance learning:

• Reducing cognitive load: Multimedia design principles aim to


minimize the cognitive load on learners by presenting information
in an organized, coherent, and efficient manner. This allows
learners to focus on understanding and processing the content,
rather than struggling to navigate or comprehend poorly designed
materials.

• Optimizing information processing: By presenting information


in a way that aligns with the human brain’s natural processing
capabilities, multimedia design principles facilitate more efficient
and effective information processing. This results in better
comprehension and retention of the material.
How Multimedia Design Principles Help Enhance Learning

• Enhancing learner engagement: Multimedia design principles


encourage the use of visually appealing, interactive, and
relatable content, which can help capture and maintain the
interest of learners. Engaged learners are more likely to actively
process the material and achieve better learning outcomes.

• Accommodating diverse learning styles: By incorporating


various media formats and approaches, multimedia design
principles cater to the unique learning styles and preferences of
individual learners. This promotes inclusive and accessible
learning experiences that can benefit a wider audience.
How Mayer’s Principles can be Applied to Various Multimedia Formats

• E-learning and online courses: Designers can break down complex topics into smaller segments,
use visuals and audio to explain concepts, and provide pre-training materials to help learners
grasp foundational knowledge.

• Videos and animations: Instructional videos should use clear signaling to emphasize key points,
maintain coherence by avoiding unrelated visuals or background music, and present information
in a conversational tone. Animations can be used to visualize complex concepts, making them
easier to understand.

• Interactive presentations and software: Interactive software should use multiple modalities to
cater to different learning styles and emphasize spatial and temporal contiguity to improve
comprehension.

• Educational games: Incorporating a variety of media formats and personalization techniques can
make the gaming experience more engaging and educational.
humans learn best when extraneous, distracting material is not
included.
humans learn best when they are shown exactly what to pay
attention to on the screen.
humans learn best with narration and graphics, as opposed to
narration, graphics, and text. The theory here is that if you already have
narration and graphics, then the text on top is just redundant information. And
this can be overwhelming for a learner.
humans learn best when relevant text and visuals are
physically close together.
humans learn best when corresponding words and visuals are
presented together, instead of in consecutive order.
humans learn best when information is presented in segments,
rather than one long continuous stream.
humans learn more efficiently if they already know some of the
basics. This often means understanding basic definitions, terms, or
concepts before beginning the learning experience.
humans learn best from visuals and spoken words than from
visuals and printed words. This doesn’t mean that you should never
use text on screen, it simply means that if there are visuals and too much
text, learners will be overwhelmed.
humans learn best from words and pictures than just words alone. This
principle is sort of the foundation of all Mayer’s principles, that images and words are
more effective than words alone.
humans learn best from a more informal, conversational
voice than an overly formal voice. Having a more casual voice
actually improves the learning experience.
humans learn best from a human voice than a computer voice.
humans do not necessarily learn better from a talking head
video.
•A quick quiz
Which
principle is
violated?
How?
Which
principle
is
violated?
How?
First slide
• Coherence
principle

Second
slide

Third
slide
Which principle?
Classroom objects
vocabulary
Which principle?
tas
k
• Prepare a poster to visualize 12 principles of Mayer’s multimedia
design.
• Design one good and one bad example for each principle.
• The samples might be ppt slides, posters, flashcards, videos or any
other instructional material in the context of FL teaching.

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