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Final Presentation_ CAP 105

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2 views

Final Presentation_ CAP 105

Uploaded by

grieray
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Final Presentation: CAP 105

Ayja Grier
How has this course shaped my understanding of AD/PR

● This course has profoundly shaped my understanding of the impact of


technology on advertising and public relations.

● Through exploring topics such as social media algorithms, data


analytics, and emerging technologies like AI, I have come to appreciate
how technology reshapes audience targeting, engagement, and
campaign effectiveness.

● It has highlighted the importance of staying agile and adaptable in a


rapidly evolving digital landscape. The integration of case studies and
real-world examples underscored how technology enables organizations
to create more personalized and meaningful connections with their
LinkedIn
Gaining networking experience, branding and storytelling skills, and job
market insights.

LinkedIn served as a platform to engage with industry professionals, access


relevant case studies, and stay updated on current trends and innovations.
By following thought leaders and companies in advertising and PR, I gained
insights into real-world applications of the concepts discussed in “class.”
Additionally, LinkedIn Learning provided access to tutorials and courses that
complemented the course material, helping me build specific skills such as
digital marketing strategies, analytics, and content creation.
Google Ads Search Certification & Google Certification

1. Practical Application of Concepts: Google Certifications provided hands-on knowledge of


search engine marketing (SEM) and digital advertising principles, which directly aligned
with the course content.

2. Skill Development: By completing the Google Ads Search certification, I gained valuable
skills in keyword research, campaign optimization, and performance tracking. These skills
enhanced my ability to analyze case studies and complete assignments requiring digital
strategy design.

3. Confidence in Tools: Learning the nuances of Google Ads during the course gave me
confidence in using one of the most widely adopted platforms in the digital marketing
industry, making academic projects more impactful and professional.
Blog & Personal Statement
● Practical Communication Skills: Writing blogs and personal statements honed my
ability to convey ideas clearly and persuasively. These tasks reinforced the importance
of tailoring messages to specific audiences, a core principle in advertising and PR.

● Creativity and Branding: Crafting a blog allowed me to experiment with storytelling,


tone, and content structure, which are essential skills in building engaging campaigns.

● Strategic Thinking: The process of brainstorming blog topics or crafting a compelling


personal statement mirrored the strategic approach needed in PR campaigns. It
required me to identify my audience, define key messages, and ensure coherence and
impact.

● Portfolio Development: Both blogs and personal statements serve as tangible


artifacts of my professional development. They showcase my ability to write, think
critically, and express myself effectively, adding credibility to my skill set.
Professional & Personal development
● Looking ahead, I will apply the knowledge and training I have gained to both my
professional and personal development. Professionally, I plan to leverage skills in
data analytics and content creation to design impactful campaigns that resonate
with target audiences.

● I will also prioritize staying informed about emerging technologies and trends to
ensure my strategies remain relevant. Personally, the course has inspired me to
think critically about how I engage with media and technology, fostering a more
conscious approach to both consuming and producing content.

● This blend of practical skills and reflective insight will be invaluable as I navigate
the dynamic world of advertising and public relations.
Reference Page-

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