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Garnier vs Nivea

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ritesh@123
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20 views9 pages

Garnier vs Nivea

Uploaded by

ritesh@123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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V/S

Pros

•Strong brand ambassador

•Masculine color used in the add (Black)

•Product Features and ingredients specified

Cons

•No color differentiation between the product and background

•Image of brand ambassador do not gel with the skin care product
Pros

•Good model with clear skin

•Color combination of add is good

Cons

•Model could be replaced with celebrity

•No product features mentioned

•Less communication
Garnier pros

• Presence of strong brand ambassador


• Effectiveness of product can be measured
visibly (measuring meter)
• Attractive ad with good color combination with
black & green
• Black-rough & tough attitude green takes care of
that attitude.
• Natural ingrediance lemon indicates freshness
• Overall layout of print ad is impressive and less
cluttered.
nivea cons

• Lacking of freshness
• No brand ambassador
• Less attractive color of packaging
Cons of nivea

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