Herren_Ch06_PPT
Herren_Ch06_PPT
Chapter 6
Introduction
• Floriculture literally means the growing of
flowers
• Floriculture is a big business with yearly
sales of floriculture items totaling around
$26 billion
• Billions of flowers produced each day, but
also they are transported, arranged, stored,
and sold
International Aspect
CENTRAL AND SOUTH AMERICA
• Most U.S. flowers brought from Central and
South America
• Columbia grows about three-quarters of
the flowers imported
into the U.S.
• Climate is favorable
• Cost of labor is low
International Aspect
OTHER COUNTRIES
• Australia and New Zealand sell their orchids
here
• Holland has brilliantly colored tulips
• Israel has begun
producing roses
• Becoming a leading
source for these flowers
Bulb Production
OVERVIEW
• Over 64,000 acres of bulbs under
cultivation
• U.S. produces almost 1,000 acres
• Worldwide value each
year is over $2 billion
• Value of flower bulbs
produced is about
$170 million
Bulb Production
TYPES OF BULBS
• Largest production is that of tulips and lilies
• Sold to commercial producers
• Also sold to consumers for gardens
• U.S. ships gladiolus all over the world
• Fresh flower industry is a worldwide business
National Aspect
CLIMATE
• Production concentrated
• Climate that best suits the flower
• Most floral crops need bright light to grow
and produce quickly
• Cooler climates
• Warm climates
National Aspect
GROWING AREAS
• Most popular state is California
• Warm climate
• Colorado and the New England states
• Cooler climate
• Washington, Oregon, and California
• Cool summers and mild winters
Plants for Florists
POTTED PLANTS
• Any plant grown and sold in a pot
• Blooming houseplants remain in pots
• Challenging
• Live, bloom,
and remain
attractive for
a long time
Plants for Florists
FOLIAGE PLANTS
• Plants grown for
their leaves
• Leatherleaf fern is
most common
• Most of the plant
material in many arrangements
• Hides the support structure
• Is a green backdrop
Plants for Florists
FOLIAGE PLANTS
• Most popular foliage plants
• Grown for homes
• Public building
• Sold in small pots
• Can be very large
• Used to make outside structures more
attractive
Exotic Plants
UNUSUAL OR RARE PLANTS
• Exotic plants
• Great for houseplants
• Attractive
• Unusual
Exotic Plants
TYPES OF EXOTIC PLANTS
• Bromeliads
• Cup-shaped leaves hold water
• Withstand long
periods of neglect
• Carnivorous plants
• Venus flytrap
• Pitcher plant
Cut-Flower Production
OVERVIEW
• Main items in floriculture trade are flowers
• Used in flower arrangements
• Cut at the stems
• Plants that produce cut
flowers are not sold
• Many nurseries produce
flowers just for florists
Cut-Flower Production
PHYSICAL ENVIRONMENT
• Temperature
• Induce plants to form buds
• Must have a certain range in temperature
• Moisture
• Hard rain and windstorms can damage plants
• Greenhouses avoid harsh conditions
Cut-Flower Production
GREENHOUSE BENCHES
• Used for the growing of cut flowers
• Only 4 feet wide
• Smaller than
potted plant benches
• Helpful for the
intense care
• Are also closer to the ground
• More room in which to work
Cut-Flower Production
GROWING CUT FLOWERS
• Chrysanthemums
• New crop very two to four weeks
• Plant cuttings in low, narrow benches
• Pinch plants about two weeks after planting
• Remove stems produced after plants are
pinched
Cut-Flower Production
LIGHTING
• Many plants are photoperiodic
• Respond to the
length of night
• Very small amount of
light from almost any
source can interrupt
the cycle
Cut-Flower Production
TIMING
• More important with some flowers
• Grower must follow a precise timetable
• Starting
• Short or long days
• Pinching
• Fertilizing
• Temperatures
Cut-Flower Production
HARVESTING
• Type flower
• Distance to market
• Stem cut as long as
it can be
• Once cut, decay begins
• Cool temperatures delay decay
• Kept in coolers
Cut-Flower Production
TRANSPORTATION
• Flowers are easily
damaged
• Special measures
• Refrigerated trucks for short
distances
• Refrigerated compartments on airplanes for
longer distances
Flower Arrangements
PRINCIPLES OF FLOWER ARRANGEMENT
• Balance refers to the apparent weight of
the flowers
• Scale involves the
various sizes of flowers
• Compared to each other
• The container
Flower Arrangements
PRINCIPLES OF FLOWER ARRANGEMENT
• Focal point draws the viewer’s attention
• The design should
flow together
• Unity is necessary
in an arrangement
• All the parts should
fit as one
Summary
• From growing flowers and plants to selling
the finished product, floriculture is a
worldwide business
• It takes planning and forethought to
produce and sell floriculture products