Scribd
Upload
29 views8 pages

Feasibility Study Report On Bata Company Bangladesh

Uploaded by

hossainsanzida60
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
29 views8 pages

Feasibility Study Report On Bata Company Bangladesh

Uploaded by

hossainsanzida60
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

company Bangladesh

Bata Company Bangladesh is a leading footwear manufacturer and retailer in the country, known for its high-quality products and wide range of styles. With a history dating back to 1962,
the company has established a strong presence in the market and continues to innovate and expand its product offerings to meet the needs of its customers.

Made with Slidey


Market Analysis and Trends in the Footwear Industry

Market analysis importance


The footwear industry is constantly evolving, with new trends and consumer preferences shaping the market. Market analysis plays a crucial role in understanding
consumer behavior, competition, and emerging opportunities. By analyzing the latest trends in design, technology, and sustainability, companies can stay ahead of
the competition and meet the changing demands of their target market.

Sustainability trend
One of the key trends in the footwear industry is the growing demand for sustainable and eco-friendly products. Consumers are becoming more conscious of the
environmental impact of their purchases and are seeking out brands that prioritize sustainability. As a result, companies are incorporating recycled materials,
reducing waste in production, and implementing ethical practices to meet this growing demand.

Made with Slidey


2
SWOT Analysis of Bata Company Bangladesh

Strengths Opportunities
Bata Company Bangladesh has a strong brand image and a Opportunities for Bata in Bangladesh include expanding
wide range of products, including footwear for men, women, their product line to include accessories and apparel, as well
and children. They have a well-established distribution as increasing their presence in e-commerce. They can also
network and a loyal customer base. capitalize on the growing demand for sustainable and
ethically produced products.

Weaknesses Threats
However, Bata faces intense competition from both local Threats to Bata in Bangladesh include changing consumer
and international footwear brands in the Bangladeshi preferences, economic instability, and the impact of global
market. They also have limited presence in the online retail events such as the COVID-19 pandemic. They also face
sector, which is growing rapidly in the country. challenges in terms of rising production costs and
fluctuating exchange rates.

Made with Slidey


3
Financial Analysis and Feasibility of Expansion

Financial analysis importance


Financial analysis and feasibility of expansion involves carefully examining the current financial status of a company and determining if it is viable to expand its operations.
This process includes analyzing cash flow, profitability, and return on investment to assess the potential risks and rewards of expansion.

Market research significance


Furthermore, feasibility of expansion also involves conducting market research to understand the demand for the company's products or services in new markets. By
evaluating competition, consumer preferences, and industry trends, businesses can make informed decisions about the feasibility of expanding into new territories.

Made with Slidey


4
Operational Challenges and Solutions

Efficiency Improvement
One of the main operational challenges faced by businesses is inefficient processes that lead
to delays and errors. This can result in decreased productivity and customer dissatisfaction.

Technology Integration
To address these challenges, businesses can implement automation tools and streamline
their workflows. By utilizing technology to automate repetitive tasks and optimize processes,
organizations can improve efficiency and reduce the likelihood of errors.

Made with Slidey


5
Marketing Strategies for Bata Company Bangladesh

Digital Marketing Strategy


1
Bata Company Bangladesh can implement a strong digital marketing strategy to reach a wider audience and engage with customers online. Utilizing social media
platforms, email marketing, and targeted online advertising can help increase brand awareness and drive sales.

Traditional Marketing Tactics


2
In addition to digital marketing, Bata can also focus on traditional marketing tactics such as print ads, billboards, and partnerships with local influencers or celebrities.
This can help reach customers who may not be as active online and create a well-rounded marketing approach.

Market Research and Consumer Analysis


3
To further enhance their marketing efforts, Bata can also invest in market research to better understand their target audience and tailor their messaging accordingly. By
analyzing consumer behavior and preferences, the company can create more effective marketing campaigns that resonate with their customers.

Brand Differentiation and Value Proposition


4
Lastly, Bata can differentiate itself from competitors by emphasizing its quality products, affordable pricing, and strong brand reputation. By highlighting these key selling
points in their marketing campaigns, the company can attract more customers and build long-term loyalty.
Made with Slidey
6
Recommendations for Future Growth

Market Expansion and Product Diversification


To ensure future growth, it is recommended to focus on expanding into new markets and diversifying product offerings. By identifying untapped opportunities and investing in research and
development, the company can stay ahead of competitors .

Process Optimization and Efficiency Improvement


Additionally, streamlining internal processes and improving operational efficiency can help drive growth. By implementing technology solutions and optimizing supply chain management,
the company can reduce costs and increase productivity .

Culture of Innovation and Continuous Improvement


Lastly, fostering a culture of innovation and continuous improvement among employees is crucial for sustained growth. Encouraging creativity, collaboration, and learning within the
organization can lead to new ideas and initiatives that drive success .

Made with Slidey


7
Conclusion and Key Findings from the Feasibility Study

Financial Viability
After conducting a thorough feasibility study, it has been determined that
the project is financially viable and has the potential for success. The
analysis of market trends, competition, and potential risks all point
towards a positive outcome for the venture.

Market Demand
Furthermore, key findings from the study indicate that there is a strong
demand for the product or service being offered. The target market has
shown a willingness to pay the proposed price, and there are clear
opportunities for growth and expansion in the future.

Decision to Proceed
In conclusion, the feasibility study has provided valuable insights and
data that support the decision to move forward with the project. The
findings suggest that the venture has a high likelihood of achieving its
objectives and becoming a profitable endeavor in the long run.
Made with Slidey
8

You might also like