2 FM RL 1.3.2
2 FM RL 1.3.2
MBA ZG 521
• For common size income statement analysis, we divide each entry in the income
statement by the company’s sales
• For common size balance sheet analysis, we divide each entry in the balance sheet
by the firm’s total assets
• Cost of goods sold make up 75% of the firm’s sales resulting in a gross
profit of 25%
• Selling expenses account for about 3% of sales. Income taxes account for
4.1% of the firm’s sales
• After accounting for all expenses, the firm generates net income of 7.6%
of the firm’s sales
Fraud detection analysis: In this scenario we would select the last year in which we
believe there was no fraud as the base year so as to estimate the extent of the fraud
in subsequent years
Example in Excel!