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LinkedIn + Networking PPT (1)

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Hersh Ssoh
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85 views25 pages

LinkedIn + Networking PPT (1)

Uploaded by

Hersh Ssoh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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NETWORKING &

DEVELOPING YOUR
LinkedIn PROFILE
Overview

❑ Networking
❑ LinkedIn
❑ Features and Benefits of LinkedIn
❑ Steps in Profile Development
❑ Tips
❑ LinkedIn Usage
What is Networking?
< Talking with people who will learn about you and your interests,
and then help you gain insight into your career options and
goals

< It is a two-way process that involves


developing and maintaining connections with individuals, and
mutually benefitting from the relationship

< Is an ongoing process that takes time and attention; it


is not something you do only when you are looking for a job
Why is Networking important?
< Will be the single most effective method of advancing your career

< While networking may not “get you a job,” it does play a role in the
majority of hiring decisions

< Many job vacancies are never advertised, but instead filled through
some form of personal or professional referrals

< Employers prefer to hire candidates they have met, or those referred by
a trusted source
Build Your Network
< Networking opportunities occur on a daily basis and can include a brief
conversation with someone on an elevator to an arranged meeting with
a professional

< Identify all the people whom you come in contact with through your
activities. These can include:
– Your friends, classmates, their parents and family members, neighbors.
– Your relatives and extended family.
– Former and current employers and co-workers.
– Members and alumni of professional associations, clubs, and organizations.
– Coaches, staff, faculty, or academic advisors.
– Alumni of any schools you’ve attended.
Expand Your Network
< Attend campus career events and fairs, alumni presentations, and workshops

< Introduce yourself to any guest speakers you encounter on campus

< Obtain an internship and maintain contact with colleagues and supervisors

< Take advantage of job-shadowing programs

< Identify contacts by researching LexisNexis, industry/trade publications,


employer websites, alumni magazines, and library resources

< Create a LinkedIn profile; connect to your contacts and join groups as
appropriate
Steps in LinkedIn Profile Development
< Sign-up: Name, email address, password
< Add location information
< Add profile photo (background image optional)
< Create a headline
< Write a summary statement
< Other key sections to complete: Showcase your unique
professional story through your experience, skills, and
education
LinkedIn tips for students: https://students.linkedin.com/
Profile Photo Samples
& Tips
< Professional head shot
(is recommended)
< Plain background
< No distractions in view
< If taken outside, natural
light works well
< Make sure you portray
yourself as you want to
be seen by your
intended audience
Background Image
< LinkedIn has a standard
option available to use or
as a premium user you
have access to LinkedIn
stock images

< Another option is to create


a custom background
image using one of the
following online tools:
< www.canva.com
< www.fotor.com
< www.picmonkey.com
Background Image Help: https://www.linkedin.com/help/linkedin/answer/49960?query=background%20image
Ideas For Background
Images
1. LinkedIn stock image
2. Your product or service in
the making
3. Your product or service in
action
4. The skyline of your current
city
5. Design your own
6. A personal image

Article: Seven ideas for an effective LinkedIn background image:


https://www.linkedin.com/help/linkedin/answer/49960?query=background%20image
Profile Content Tips
< “The first hurdle is to get found (to make sure you come up in the right
kind of searches by recruiters).”
-Catherine Byers Breet, Longtime recruiter and adopter of LinkedIn (member since 2005)

< Use industry-relevant job titles and keywords

< Once you identify your top keywords, add as many of them to the
following sections: Headline (most important), Current Job Title,
Summary, Interests

< The LinkedIn search tool searches entire profiles, so insert your
keywords throughout!
Examples

Headline
< Depends on your
LinkedIn profile goals

< Can be general and


straightforward

< Can also tell viewers


what makes you unique
and includes as many
keywords as possible

Headline Help: https://www.linkedin.com/help/linkedin/topics/6042/6043/2901


Summary Statement
< Main place for you to stand out; adds a ‘story’ element to your
experience and your aspirations
< Be concise about your experience, qualifications, and goals – with
a compelling narrative weaved throughout (if possible)
< Describes what motivates you, what you’ve done and are skilled at
< Use keywords and phrases that recruiters might search for (i.e.
product management, graphic design, data analysis)

https://www.linkedin.com/pulse/10-tips-students-new-grads-linkedin-omar-garriott
Summary Statement

How to write a stellar summary:


❑ Set the scene:
❑ What is your ideal audience? What do you want them to know, learn, or do?
❑ How do you want to make them feel?

❑ Collect content
❑ What you do, accomplishments, values and passions, your “superpowers”,
interesting stats, differentiation, validation (back up what you’re saying)

Source: https://www.forbes.com/sites/williamarruda/2017/07/09/how-to-write-a-stellar-linkedin-summary/2/#271686b3067a
Summary Statement

https://www.linkedin.com/in/studentsample
Education

❑ Education is the foundation!


❑ Members who list a school get 10x more views on
average

✔ Add your school, major, and degree name


✔ Include clubs you lead and honors you have
earned
Education
Experience
When listing your experience:
❑Avoid listing only duties and responsibilities
❑Use action words and accomplishments

❑Examples:
❑Analyzed materials….
❑Conducted individual….

❑List projects, organizations, classes, etc.


❑Similar to resume
❑Most related at the top

41% of hiring managers consider volunteer experience equally as


valuable as paid work experience
Experience
Skills
❑ List tangible skills that you are comfortable using in the workplace
❑ Skills can be acquired on the job or in school

✔ Speak Mandarin?
✔ Know JAVA programming?

17% more profiles views with 5+ skills listed


Tips to get you started
❑Complete your profile
❑Claim your unique URL
❑Participate in groups
❑Connect with people you know:
❑Friends, family, classmates, mentors, teachers, and
professors
❑Use the alumni tool
❑Actively update your profile
Participate in Groups
LinkedIn Groups are hubs on LinkedIn which provide a “place
for professionals in the same industry or with similar interests
to share content, find answers, post and view jobs, make
business contacts, and establish themselves as industry
experts.”

“Being an active participant in a group can help you network


with other professionals in your field, especially those outside
your immediate circle…”
https://blog.hootsuite.com/linkedin-groups/
Team Activity :
❑SHARE your LinkedIn profile link in the chat
❑UPDATE your LinkedIn profile with latest details
❑For each profile, everyone to -
❑Send Connection request
❑Request for Recommendation
❑Post POSITIVE Recommendation for each other
❑Endorse each other’s SKILLS
Additional Resources
Student Job Seekers: Tips to Building the Perfect LinkedIn Profile
https://blog.linkedin.com/2016/11/14/student-job-seekers-tips-to-building-the-perfect-linked
in-profile

LinkedIn Etiquette: 20 Do’s & Don’t’s


https://www.linkedin.com/pulse/20140417174121-34888774-linkedin-etiquette-guide-20-d
o-s-don-ts/

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