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Lecture 3 - OnPage

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9 views

Lecture 3 - OnPage

Uploaded by

farazcheema1817
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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On Page SEO

Topics: OnPage SEO

 Introduction
 How to use Keywords
 URL, Meta, Title, Description, Headings, image, Alt, video
 Interlinking
 HTML site Maps and How to make it
Types of SEO
On-Page SEO Introduction

 On-site SEO a.k.a on-page SEO


 is the practice of optimizing elements on a website in order to rank higher and earn
more relevant traffic from search engines.

 On-page SEO is the process of optimizing web pages to rank higher in search engines
for specific keywords to increase organic traffic. It involves aligning page-level
elements like title tags, headings, and content as well as search intent with a specific
set of keywords.
Importance of on-page SEO

 Google is constantly evolving its search algorithm (crawling and indexing).


 In 2021, it ran 800,000 experiments and updated its search algo 5000 times.
 Despite all this constant improvement, Google still needs help in understanding
content.
 ….and that where on-page SEO comes in.
 On-page SEO helps search engines analyze your website and the content connected to
it so that it can identify if a searcher's query is relevant to your site.
5 Success Factors of on-page SEO

1. Keyword Research
2. URL Optimization
3. Tags (title, header and meta)
4. Images and videos
5. Internal linking
Success Factor-URL Optimization

 URLs help search engines understand what the page is about.


 URL does not strictly mean domain name.
 A website with different pages, and each page has its own specific URL.
 Include Keywords in your URL.
 Consider Intent
 https://www.mystore.com/furniture
 https://www.metro.pk/Online-Supermarket/Online-Grocery/Online-grocery-store-in-
Islamabad
 https://grocerapp.pk/
 https://www.oncrawl.com/oncrawl-seo-thoughts/10-tips-to-optimize-your-urls/
 https://www.specbee.com/blogs/top-5-on-page-seo-factors
Success Factor: URL Optimization
Success Factor: URL Optimization

 Use real words rather than numbers or characters. Dynamic URL structure should be
avoided.
 https://www.udemy.com/course/ultimate-web/?
gclid=CjwKCAiA_vKeBhAdEiwAFb_nrTi2xTzuZWTYjIfYxoz6zivbBPr7sEeGWTrCaYc9rJV
EUTIJ8dGPJhoCPtYQAvD_BwE&matchtype=e&utm_campaign=WebDevelopment_v.P
ROF_la.EN_cc.ROW_ti.8322&utm_content=deal4584&utm_medium=udemyads&utm_
source=adwords&utm_term=_._ag_80385736515_._ad_535757876393_._kw_web+de
velopment+course_._de_c_._dm__._pl__._ti_kwd-306652521259_._li_1011086_._pd__._
Success Factors-URL Optimization

 Be succinct URL structure should be short and easy.


 A long string of characters and numbers that user does not understand should be avoided.
 Make sure your keywords are included in first 3-5 words of URL.
 Use Hyphens between words
 Avoid session IDs as they create an avalanche of URLs for the same page. Use first
party cookies instead.
 Do Not Use all Capitals: Capital letters confuse search engines.
Success Factor: Tags

 Title and Meta tags are the most important on-Page SEO Factors.
Success Factors: Tags

 Meta Attribute content: list all keywords here separated by commas.155 characters
max.
 Meta Attribute description: A brief description of the page.
 Title tag: This is the text you’ll see in the SERP and at the top of your browser. Search
engines view this text as the “title” of your page. These are the only tags visible to
even an average user.
Success Factors: Header Tags

 Header Tags: H1 H2
 Header Tags are pieces of HTML Code that allow us to make certain keywords stand
out on a web page.
 They are Page Headings
 It tells the user what the page is about and also determine whether continue to read it
or not
 use multiple Headers, it helps user grasp the content easily and improve user
experiance. If a visitor encounters a wall of text, they are most likely going to abandon
the page.
Success Factors: Images and Videos

 Use compressed Optimized images.


 Must not take time to load.
 Use keywords in image(file name of image).
 Use keywords in Alt attribute of image.
 Create unique images.
 Use real images (Not computer generated).
 Think about image file structure.
 images/dj1
 Images/denim_Jeans
Success Factors: Images and videos

 Videos names and file structure should contain keywords.


 Video must be visible on first contentful paint.
 Video you want indexed must be the first to load on the page.
Success Factors: Internal Linking

 An internal link is any link from one page on your website to another page on your
website.
 Both users and search engines use links to find content on website.
 Users use links to navigate through the site and find content.
 Search engines use links to navigate through the site. They won’t see a page if there
are no links to it.
On-Page SEO Keyword Placement
HTML sitemap

 A file that provides information about the


pages, videos, images, and other files on
your website.
 One of the most important elements of SEO,
because they help Google and other search
engines find the pages on your website.
 Higher Ranking because Google is able to
locate new pages and identify updates to old
pages much more quickly.
 Its an XML file.
HTML sitemap-importance

 Acts as roadmap for search engines to understand website better.


 Leads search engines through website to crawl and index better.
 Helps search engines identify new pages and updates to old pages.
 Page Sitemap: includes information like URL of page, date it was last modified, how
frequently page is edited (daily, weekly, monthly..) and importance of the page w.r.t
other pages of the website.
 Video Sitemap: they are only important if videos are critical to your business. Includes
information about title, description, duration, publication date etc.
 Image sitemap: contains information about URL and location of image.
HTML sitemap: Limitations

 Too many URLs lead to no indexation of some of the pages.


 Sitemaps should not have more than 50,000 URLs.
 Size of sitemap file should be max 50MB (uncompressed)
Sitemap Generators
Sitemap Generator Tools’
Functionalities

 Find broken links


 Analyze page titles and meta data to identify too long, short, missing or duplicates
across the site.
 Extract data using XPath from HTML of site’s pages such as meta tags, headings, price
etc.
 Schedule site audits.
 Discover duplicate content.
Sitemap Generation-Example
Sitemap submission-Example
Sitemaps-Best practices

 Use tools to generate sitemaps.


 Regular sitemap maintenance and updates.
 Prioritize high quality pages on website (0.00 to 1.00)
 Main page 1.00
 Landing page 0.90
 Main links on navigation bar 0.80
 Other pages 0.75
 Top articles/blogs 0.80
 Posts 0.64

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