Using Variety of

Informative,
Persuasive and
Argumentative
Writing
Techniques
 Persuasive
Writing
Persuasive Techniques
texts can also be turned into a
persuasive speech. Although persuasive text and
persuasive speech don’t have the exact same
structure, speakers draft their speech based on
the elements, parts, techniques and strategies
used in writing a persuasive text. Moreover, they
have the same goal of convincing others to
believe in a particular point of view. Try to look at
the example excerpt speech.
 “I was going to die, if not sooner, then later, whether
or not I had ever spoken myself. My silences had not
protected me. Your silence will not protect you. But for
every real word spoken, for every attempt I had ever
made to speak those truths for which I am still
seeking, I had made contact with other women while
we examined the words to fi t a world in which we all
believed, bridging our diff erences”.
The Transformation of Silence into Language and
Action
by Audre Lorde

1. What did you observe about the speech?

2. Does it have a hook? A topic sentence? A background
information?
 PARTS OF A
PERSUASIVE
Persuasion is a technique INTRODUCTORY
ESSAY
that is used to present PARAGRAPH
C ATC HY HOOK
ideas in order to influence B AC KG ROUND
the audience or to convince INFORMATION/D EFINITIONS
THESIS STATEMENT
them to perform a certain
action. BODY PARAGRAPH
A persuasive text is any
text where the main TOPIC SENTENC E

purpose is to convince, EVIDENC ES

ANALYSIS
motivate, or move readers
toward a certain point of
view or opinion. A
persuasive text can be an CONCLUDING
argument, exposition, PARAGRAPH
discussion, review or even
an advertisement.
 TECHNIQUES IN
PERSUASION
Aristotle's "modes for persuasion" -
otherwise known as rhetorical appeals -
are known by the names of ethos,
pathos, and logos. They are means of
persuading others to believe a particular
point of view. They are often used in
speech writing and advertising to sway
 1. Pathos: The
Appeal to Emotion
Imagine that you are
sitting in a restaurant,
waiting to order breakfast.
The server tells you there
is a shortage of menus and
hands you a slip of paper
that looks like the
following list in Menu 1.
Your friend, however,
received Menu
 1. Pathos: The
Appeal to Emotion
Which menu makes the
Pa th os i s a p er su a s i v e
food more appealing?
The fi rst one gives the facts, s tr a teg y th a t p l ay s on
but the second one attempts a u d i en ce or r e a d e r ’ s
to persuade the reader that
em oti on s to i n fl u en ce
the food is delicious. The
creator of the second menu th e a cc ep ta n ce of y ou r
does not want you to just a r g u m e n t. W h e n u s i n g
think about the food; He
th i s s tr a teg y, y ou w a n t
wants you to feel as though
you can taste it. This y ou r a u d i en c e to fe el a
strategy of persuasion is ce r ta i n w ay.
what we called Pathos or
 1. Pathos: The
Appeal to Emotion
"There's no price that can "Better men than us have
be placed on peace of fought and died to
mind. Our advanced
security systems will preserve this great nation.
protect the well-being Now is our turn to return
of your family so that the favor. For God and
you can sleep soundly at country, gentlemen!"
night."
"You will never be
satisfi ed in life if you The highlighted words
don't seize this were used to make the
opportunity. Do you want statement persuasive
to live the rest of your using Appeal to
years yearning to know Emotion or Pathos.
what would have
happened if you just
 2. Logos: The Appeal
to Reason
Fifteen-year-old Anna
Ortega wanted to increase
her allowance. Before she Anna used these reasons
talked to her parents, to persuade her parents to
however, she thought of raise her allowance, but
some reasons why she she could have tried other
needed extra money. For ways – appealing to their
example, she had more emotions (“If you love me,
expenses now that she
was in high school; her you’ll raise my
lunch cost more; she had allowance!”) However, she
to pay for her school decided to use an appeal
project; and she had to to reason. This strategy of
pay to ride in a tricycle. persuasion is what we
Anna also reminded her called Logos or Appeal to
parents that during the Logic/Reason.
past year she had taken
 2. Logos: The Appeal
to Reason
Logos is a way of
persuading an audience
with reason, using facts
and fi gures.
"History has shown time
and again that absolute
power corrupts Can you identify the words
absolutely." that make the statement
"It's a matter of common persuasive
sense that people deserve using the Appeal to Reason or
to be treated equally. The
Constitution calls it 'self- Logos?
HISTOR
evident.' Why, then, Y
should I have been denied CONSTITUTI
a seat because of my ON
disability?"
 3. Ethos: The Appeal to Authority
You attended a public speaking
ceremony and you have Ethos is a
observed that there’s a lot of
people who attended the persuasive
event. You yourself decided to strategy used to
attend because you learned convince an
that the speaker has achieved audience based on
so many accomplishments and the author’s
has already inspired and
infl uenced people from around credibility or
the world. You were convinced character. An
that you will learn something author would use
from the speaker because of ethos to show to
his awards and achievement. his audience that
This strategy of persuasion is
what we called Ethos or Appeal he is a credible
to Authority. source and is
 3. Ethos: The Appeal
to Authority
"My three decades of
experience in public "If my age doesn't
service, my tireless convince you that I know
commitment to the people what I'm talking about, at
of this community, and my least consider that I am
willingness to reach your grandfather and I
across the aisle and only want the best for
cooperate with the you."
opposition, make me the Pathos, Logos and
ideal candidate as your Ethos are just some of
mayor." the strategies that you
can apply in your
persuasive text.