𝓬𝓱𝓪𝓹𝓽𝓮𝓻 6:✨

𝖀𝖓𝖉𝖊𝖗𝖘𝖙𝖆𝖓𝖉𝖎𝖓𝖌
𝖒𝖊𝖉𝖎𝖆

By : Adena , Hazima ,Himani,

Savithri, Ann Mariya.
Instructions
Pay attention to the presentation as we may as question in
between.
We will supply you with three A4 size paper, one is for the starter
activity and quiz will be done on the same sheet of paper

If any question raise your hand to speak, to answer the question.

W we will be handing out lecture note papers so please make sure

to write something on it.
 Introduction / LO
o Identify different types of media like TV, radio,
newspapers, and social media. Explain how media
affects our daily lives and the way we think. Understand
the meaning of key words like "media," "censorship,"
"advertising," and "mass media.“
Starter Activity
Media Role-Play Activity
Objective: Understand the role of media in shaping public
opinion.
Media and Technology
Media plays a central role in our lives, but cable TV and the
internet have only become widespread in the last 20 years. The
technology behind mass media continues to evolve, allowing
media to reach more people with better sound and image quality.
Media is categorized into print media (like newspapers and
magazines) and electronic media (like TV and radio) based on the
technology they use. Advances in technology have made it
possible for TV to connect us to the world. Satellite and cable
technology allow us to watch global news and entertainment. For
example, viewers in Chennai can watch live coverage of a storm in
Florida. This has made the world feel more connected and brought
global issues into our daily lives.
Media and money
Mass media relies on *expensive technology* like
cameras, lights, and satellites, along with a large team of
people to produce content. The cost of *upgrading
technology* adds to the expense. To cover these costs,
most TV channels and newspapers are owned by *big
business houses. Media makes money primarily through
**advertising*. Companies pay to promote products like
cars, clothes, and phones. You’ve likely seen ads
repeated during TV shows or cricket matches, as
repetition increases the chance of people buying the
products.
 Media and Democracy
Media plays a crucial role in a democracy by informing citizens, enabling them to act through
protests, petitions, and campaigns. It ensures government accountability and supports public
decision-making. For media to be effective, it must provide balanced reporting, presenting all sides of
a story. However, true media independence is often challenged by government censorship (e.g.,
Emergency 1975-1977) and business influence, as media relies on advertising revenue. This can lead
to biased reporting that favors advertisers. Despite these challenges, an independent, unbiased
media is essential for a strong democracy, allowing citizens to make informed decisions and actively
participate in society. An example of unbalanced reporting is seen in two news reports about factory
closures. One report portrays protestors as disruptors causing traffic chaos, while the other
highlights the loss of livelihoods and failed relocation efforts. Neither tells the full story, which is
essential for fair public understanding. What TV Does to Us and What We Can Do with TVTV is a
constant presence in many homes, shaping our impressions of the world. It acts like a window on the
world, influencing our beliefs, attitudes, and values. TV offers a variety of programmes, including
soap operas, game shows, reality TV, news, sports, and cartoons, with advertisements filling the
breaks. Because TV time is costly, only programs that attract large audiences are aired. These shows
often portray the lives of the rich and famous, focusing on celebrities and luxury, while ignoring the
realities of the less privileged.We need to recognize that TV offers a partial view of the world. It often
misses out on important issues, focusing instead on entertainment or superficial aspects of life. As
viewers, it's important to be active—to question what we see, acknowledge the world beyond the
screen, and engage with the broader realities that TV may overlook. While enjoying our favorite
programs, we should always remain aware of what TV does not show and the bigger world waiting to
be explored.
 Local media
• Recognizing that mainstream media often overlooks the issues of ordinary people,
local groups have created their own media outlets. Community radio is used to share
information like crop prices and farming advice, while documentary films are made
with inexpensive video cameras to highlight real-life struggles in poor communities. In
some cases, people from these communities are given cameras to document their
own lives. An example is Khabar Lahriya, a fortnightly newspaper run by eight Dalit
women in Uttar Pradesh. Written in Bundeli, it covers Dalit issues, violence against
women, and political corruption. It reaches farmers, shopkeepers, panchayat
members, teachers, and women who have recently learned to read and write,
providing them with a voice and information that often goes unheard in mainstream
media.*Social Advertising* *Social advertisements* are campaigns created by the
government or private agencies with the aim of conveying a message that benefits
society. These advertisements often focus on important issues like public safety,
health, and social welfare. For example, an advertisement may raise awareness about
the dangers of crossing *manned or unmanned level crossings*. These ads are
designed to educate the public, encourage responsible behavior, and promote social
change for the greater good of the community.
Setting Agendas
• The media plays a crucial role in *deciding what stories to focus on,
shaping what we think is important. This is called **setting the
agenda. For example, a school function may not make the news, but if
a **famous actor* attends, the media will cover it. By focusing on
certain issues, the media influences our thoughts, feelings, and
actions. A recent example is when the media drew attention to
*pesticides in cola drinks, despite **government resistance, raising
awareness about health risks. However, the media sometimes fails to
cover critical issues, like **drinking water scarcity, which affects
thousands but gets little attention. The media's close relationship with
**business* can also impact its focus, making *balanced reporting*
difficult. As citizens, we need to *analyze the news* by asking: What
information is provided? What’s missing? Whose perspective is
included, and whose is left out, and why?
Instructions for the
plenary
Please do not
We will be handing damage the paper
out the work sheets and if you do just
ask for a new one

If you have found

Will also provide
sticky notes at the PLENARY
end so write
the answer, then do
whatever you
not say it out loud .
learnt from our
presentation
THANK YOU