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11 views

0

Uploaded by

pohomol858
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Integrated Marketing

Communications
Evaluation Components

 Individual assignments
20%
 Group assignment / project 20%
 Mid-term exam
20%
 End-term exam
40%
2
Group Assignment

 Group formation by Wednesday 13 December


 Group size to be determined after completion
of registration process
 Each group should have a mix of participants
from different backgrounds and institutions

3
Group Project

 Topics and timelines will be informed by 20 December


 Each group must submit synopsis for approval:
purpose, research plan, sample size etc

4
Two class reps required for coordination…
Please volunteer and send me
your phone numbers and mail ids

5
Welcome to IMC!

+91 98302 98979; [email protected]

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