MODULE 8 -SOCIAL MEDIA ACCOUNTS

GDAP PROJECT
Digital Marketing 1
SOCIAL MEDIA ACCOUNTS

• Social Media Profile Types

• Creating and Managing a Social Media Business Profile
• Social Media Actions
• Review Activity

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Objectives

After completing this lesson, you should be able to

• Understand the term social media profile
• Distinguish between different types of profiles
• Create a social media business profile
• Edit a social media business profile

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SOCIAL MEDIA PROFILE TYPES

• When you decide on a social media platform or platforms you need to

set up your account on those relevant platforms.
• A user account on a social media platform is also known as a social
media profile.
• There are different types of profiles for individuals, businesses,
groups, and events.
• The features vary between profile types in functionality such as
private/public visibility, and analytical tools.

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PROFILE TYPES

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CREATING A SOCIAL MEDIA BUSINESS PROFILE

• Setting up a business or organisation profile on a social media platform requires

information such as a company history, URL, contact details, business type, a
profile image and a cover image.
• This information should be professionally presented and in keeping with your
brand identity. It is important to regularly review this information and keep it
accurate and up-to-date.
• On Facebook this type of profile is known as a Page. When you create a page you
are automatically given a role as the Page Administrator (Admin). As the Admin
you can also give other people different levels of access to manage the page.
• Admins need to have a personal Facebook account before they can create or
manage a Page.

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Creating User/Business Account (Facebook &
Instagram)
Steps to create a Facebook account:
• Go to facebook.com/registration using
any browser.
• Enter your first name and surname.
• Enter your email or mobile phone
number.
• Select your name and date of birth and
choose a password.
• Then tap on sign up
• After that, confirm your email and
phone number
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Facebook Homepage/Mobile Phone

Facebook Homepage/Mobile Phone Instagram Homepage/Desktop

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Follow The Steps Below To Create A Instagram
Account
• Download the Instagram app from the
App Store (iPhone) or Play Store
(Android).
• Once the app is installed, tap the
Instagram icon to open it
• Tap Sign up with Email or Phone Number
(Android) or Create New Account
(iPhone), then enter your email address or
phone number (which will require a
confirmation code) and tap Next.

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Setting Up Facebook Business Account
• Enter your business information in the panel on the left.
• For your page name, use your business name or the name people are likely
to search for when trying to find your business

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Setting Up Facebook Business Account Cont.

• For category, type a word or two that

describes your business and Facebook
will suggest some options. You can
choose up to three of the suggestions.

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Setting Up Facebook Business Account Cont.
• Next, fill in the Description field. This is a short description that appears in search
results. It should be just a couple of sentences (maximum 255 characters)

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Setting Up Facebook Business Account Cont.
• If you are happy with your description, click Create Page.

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Setting Up Facebook Business Account Cont.
• Next, you will upload a profile and
cover images for your Facebook
Page.
• This image accompanies your
business name in search results and
when you interact with users. It
also appears on the top left of your
Facebook

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Connect Your Business To WhatsApp (Optional)

• After you click Save, you will see a pop-up

box asking if you want to connect your
business to WhatsApp.
• This is optional, but it does allow you to add
a WhatsApp button to your page, or send
people to WhatsApp from Facebook ads.

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Create Your Username
To create your username,
1. Click Create Username on the Page
preview.
2. Enter the name you want to use.
Facebook will let you know if it is
available. If you get a green check
mark, you are good to go.
3. Click Create Username.

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Adding Your Business Details

• It is important to fill out all of the fields

in your Facebook Page’s About section
right from the start.
• This information appears in search
results.
• Do not forget to complete the Add an
Action button section.

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Adding Your Business Details
• Facebook’s built-in call-to-action (CTA) button
makes it very easy to give the consumer what
they are looking for and it allows them to engage
with your business in real-time.

• The right CTA button will encourage visitors to

learn more about your business, shop, download
your app, or book an appointment.

• To add your CTA, click the blue box that says

Add Button, then choose which kind of button
you want.

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Adding Your Business Details

• If at any time you want to take your Facebook Business Page offline while you
work on the details, you can choose to unpublish your page.

• From the Manage Page menu, click Settings, then General. Click Page Visibility and
change the status to Page unpublished.

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Create Your First Post

• Before you start inviting people to like

the Facebook Page for your business,
you should post some valuable content.
• You can create your posts, or share
relevant content from thought leaders in
your industry.

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Invite An Audience

• Scroll down to the bottom of the “Set

Your Page up” for Success box and
expand the section called Introduce
Your Page.
• Click the blue Invite Friends button to
bring up a list of your personal
Facebook friends.
• Select which friends you want to invite,
then click Send Invites.

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Make The Most Of Templates And Tabs

• Tabs are the different sections of your

Facebook Page, like the About section
and Photos.
• You can customize which tabs you want
to include and the order in which they
appear in the left Manage Page menu

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Like Other Pages

To follow other businesses

• Navigate to your Facebook page,
• Then click the more icon (three dots)
under the page’s cover photo.
• Click ‘Like as Your Page’.
• If you have more than one Facebook
Business Page, choose which one you
want to use to like the other business
• Click Submit.

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Like Other Pages Cont.

To see all the content from the Pages you

have liked as your Page
• Select your Page and click News Feed
in the left menu.
• If you haven’t liked any Pages yet,
Facebook will provide a list of
suggestions to get you started.
• Select News Feed on the manage page

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Review Your Settings

• Your Facebook Page settings allow you

to get into some pretty fine detail about
who can administer the Page, where
your posts are visible, words banned
from the Page, and so on.
• To access your settings, click Settings at
the bottom of the Manage Page menu.

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Page Management

• Insights give you information about your Page’s overall performance, including
some data on audience demographics and engagement. You can see metrics on
your posts so you can understand how many people you’re reaching.
• To access this information click Actions on Page in the Manage Page menu.

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Connect Your Instagram Account To A Facebook
Page
• In a new Browser tab, sign in to your
Facebook account.
• Select Pages on the left, and then select
the Page.
• Select Settings at the bottom of the
Manage Page menu on the left.
• Select Instagram from the Page settings
menu. Select Connect account.

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WhatsApp Business

• The WhatsApp Business app is ideal

for small businesses that want to
personally communicate with less than
a thousand customers per month.

• It is free to use and comes with a lot of

powerful features like catalogs, quick
replies, and away messages.

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Setting Up WhatsApp Business On Your Phone

Below is a step-by-step guide for

setting up WhatsApp Business on an
Android device
• Open Google Play Store on your
phone Search for WhatsApp
Business

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Setting Up WhatsApp Business On Your Phone

• Tap install to download the app for

your phone

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Setting Up WhatsApp Business On Your
Phone
• Tap accept to allow WhatsApp access to
your contacts, location, and others

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Setting Up WhatsApp Business On Your
Phone
• Tap open once WhatsApp
has downloaded on your
phone.

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Setting Up WhatsApp Business On Your Phone

• On the Welcome to WhatsApp

screen, tap on agree and continue
once you have read the terms of
service

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Setting Up WhatsApp Business On Your Phone

• Once you have done this you

should receive a six-digit
verification code, sent to you
by text message
• On the next screen enter the
code

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Setting Up WhatsApp Business On Your Phone
• Finally, enter your name
and a profile picture of
your choosing.

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Advantages Of WhatsApp Business

The WhatsApp Business app is a powerful tool for small businesses that has benefits
like;
1. Building trust through the Business profile.
2. Easily respond to customers with auto-replies.
3. Organize your customer contact list.
4. Promote your product or service personally and directly.

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Disadvantage Of WhatsApp Business

1. Multiple accounts and devices:

You can only use one WhatsApp business account per device. This makes it
difficult if you have multiple people who are responsible for managing business
communications.
2. Automation:
The WhatsApp business app does not support higher levels of automation.
3. Integration:
Larger companies typically need their communication channels to work with
the systems they already have in place, like Customer Relationship
Management (CRM) tools.

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How To Use WhatsApp Business?

These are some of the features of

WhatsApp Business:
1. Business Profile;
• Tap the menu button (3 vertical dots
in the top right-hand corner),
• Tap Settings,
• Tap Business Settings,
• Tap Profile

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How To Use WhatsApp Business

2. Labels;
• Tap Menu button > Labels

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How To Use WhatsApp Business

3. Greeting Messages;
• Tap the Menu button

• Click Settings

• Tap Business Settings

• Tap Greeting Message

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How To Use WhatsApp Business

3. Quick Replies;
• Tap the Menu button

• Tap Settings

• Tap Business Settings

• Tap Quick Replies

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How To Use WhatsApp Business

4. Automated Responses;
• Tap the Menu button

• Tap Settings

• Tap Business Settings

• Tap Away Messages

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How To Use WhatsApp Business

5. Message Statistics

• Tap the Menu button

• Settings

• Business Settings

• Statistics

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Creating Catalogs For WhatsApp Business

• Convenience: Customers can browse products from anywhere, anytime.

• Enhanced Sales: Easy access leads to increased sales.
• Wider Reach: Attract customers beyond physical boundaries.

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Creating Catalogs For WhatsApp Business Cont.
• Visual Appeal: Showcase products with
high-quality images and descriptions.
• Simplified Shopping: Provide a
seamless shopping experience.

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How To Create A WhatsApp Business Catalog

• To view WhatsApp Business settings,

tap the three vertical dots after opening
the app on your unlocked device.

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How To Create A WhatsApp Business Catalog

• In the ‘Settings’ window follow

the wizard ‘Business Settings >
Catalog’.
• If you want to create a new
catalog then hit the ‘Add Product
or Service’ option.

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How To Create A WhatsApp Business Catalog

• To insert the images into this product

catalog you have to tap the ‘Plus’ icon
displayed at the bottom right side of
the screen and hit ‘Add Images’

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How To Create A WhatsApp Business Catalog

• Then, add captions to the products, and

similarly, you can upload the product
description, price tags, etc. for each item
in the list.

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Social Media Account Recovery
• Social media account recovery is the process of getting your social media
account back when your account has been hacked or you do not have
access to it.
• Due to security reasons, it might take some time to access your account.

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Tips Before Your Account Is Hacked

Taking the following security measures can be beneficial for preventing hacked
accounts:
• Use a password management tool that allows you to secure all of your passwords
in one secure location for easy reference and automatically generate strong
passwords
• Use different passwords on individual accounts
• Change passwords regularly

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Using YouTube For Business

Most social media networks require you to set up an account before you can view
content. That is not the case with YouTube; you can view content without a
YouTube account.

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Using YouTube For Business Cont.

• Sign into a Google account (with Gmail

Account)
• Set up your business channel’s name
• Once you have created your Google
account, make your way over to YouTube’s
homepage.
• To begin customizing your channel, click
on the avatar icon on the top right corner of
the screen. Click on “Create a channel”
from the drop-down options

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 Using YouTube For Business Cont.

Click “Use a business or other

name” which will lead you to a
screen where you can enter your
brand’s name. The name you choose
will be the one associated with your
YouTube brand account.

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 Using YouTube For Business Cont.
• Now that you know how to create a
YouTube account, it is time to make
your channel a bit less bare-bones.
Below we have outlined the steps to
fine-tune your channel to attract
attention from viewers and search
engines alike.

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Fill Out The Details Of Your YouTube Business
Account
Click on the “Customize Channel” link. You’ll be presented with the following
screen which clues you on what your channel needs to appear more complete.

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Fill Out The Details Of Your YouTube Business
Account Cont.
• It then takes you to a new page which clues you on what your channel needs to
appear more complete.

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 SOCIAL MEDIA ACTIONS
• Once you set up your profile, you can engage and interact with your audience. The
number of comments, shares, and likes a post receives can indicate how your
audience engages with your content, termed Social Media Actions.

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SOCIAL MEDIA ACTIONS

• Post means to publish content to your profile, such as a status update,

image, or video, but it also stands for the update itself. Some platforms use
different terms for publishing content, for example on Facebook you
‘post’, but on Pinterest you ‘pin’.
• A comment is a response to a post. Your customers and clients can
comment on your posts and you can respond to their comments. You can
also make connections and start conversations by commenting on posts by
other people or organizations.
• Share is a way to republish content from other profiles and sites on your
social media platform that still includes the origin of the content (who
posted it first). The highest compliment an audience can give you is to
share your content.

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 ACTIONS
• A Like button is a way for an audience to express consensus or
support for a post or a Page. Different platforms use different Like
buttons, for example on Facebook it’s a thumbs-up symbol, and on
Instagram, it’s a heart symbol. The amount of likes and shares that a
post gets is a key metric for its success.
• A tag is a way to identify a person or organization mentioned in a post.
The tag creates a link to the profile so if someone clicks on the tag
they go to the profile. Tagging a name in a comment under a post is
also an alternative (and quick) way of sharing a post with a friend.

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ACTIONS

• A Hashtag is a word or phrase preceded by the #

character. Hashtags are used to categorize posts and other
media by topic, which facilitates easy searching. Clicking
a hashtag shows all the posts and media using that
hashtag.
• Follow. If a social media user is interested in your profile
or content they can follow you. This means they allow
your public posts to show in their News Feed.

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CREATING AND UPDATING POSTS

• A news post is a way of keeping your audience up-to-date

on what’s happening. You can post text, images, and videos
that interest your audience. For example, the Juice bar
could post a photograph of their ‘Smoothie of the Day’ on
Facebook to encourage customers to come into the bar and
try it.
• An event is a way of notifying people about an upcoming
event and managing who is coming. People can share
events and add them to their profile or Page calendars.

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CREATING AND UPDATING POSTS

• A poll is a way of asking your audience a question. It is a

good way of engaging with your audience and asking for
their opinion. For example, to get feedback from Juice Bar
customers you could ask for a vote.
• An offer is a way of giving discounts to your customers via
your Page which can be redeemed at a website or a
physical location. For example, you could give a discount
to the first five customers who ask for your new banana and
lime smoothie.

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 Creating A New Market Listing

1. Log in to your Facebook account

2. Select the Marketplace button on the left side
menu
3. Click Create New Listing
4. Choose the listing type, such as Item for Sale

Step 2
Step 3

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 Creating A New Listing

3.Click Create New Listing

4.Choose the listing type, such as Item for Sale

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 Creating A New Listing

5.Fill out the required information, including a photo,

description, price, condition, and additional details
6. Click Next
7. Preview the listing and join relevant groups
8.Click Publish to post the listing

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Create a poll

1.Go to facebook.com/groups and select your group.

2.Click Write something….

3.Click in the bottom right and select Poll.

4.Write the prompt and options.

5.Click and select if you want to Allow people to choose multiple answers
and/or Allow anyone to add options.

6.Click Post.

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 REVIEW ACTIVITY

Create a business profile on a social media platform and edit a business

profile on a social media platform to add a cover photo and any other
relevant details.
Create a market listing
Create a news post
Create an event, an poll.

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