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Tanzania Rubies

International marketing strategy on Tanzania rubies

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emmanuel
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18 views11 pages

Tanzania Rubies

International marketing strategy on Tanzania rubies

Uploaded by

emmanuel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Tanzanian Rubies

Value, Pricing and Market Insights

Presented by: Emmanuel Buberwa


Registration number: 2024-06-02499
Program: MSc in Mining Engineering (Mineral
Economics)
Module: MK 608 International Marketing
Contents:
1. Introduction
2. Value of Tanzanian Rubies
3. Tanzanian Ruby Prices
4. Factors Affecting Ruby Prices
5. Producers of Tanzanian Rubies
6. Buyers of Tanzanian Rubies
7. How to Sell Tanzanian Rubies
8. Ruby export shipment:
9. Conclusion
Introduction:
• Ruby is a pinkish red to blood-red
colored gemstone, a variety of
the mineral corundum (aluminium oxide).
• Ruby is one of the most popular traditional
jewelry gems and is very durable. Other
varieties of gem-quality corundum are
called sapphires.
• World’s largest producer of rubies are
Mozambique, Myanmar, Sri Lanka and
Thailand.
• Ruby mining in Tanzania: Songea, Longido,
Winza, Mahenge.
Value of Tanzanian Rubies:
• The value of Tanzanian rubies is
determined by clarity, color, carat
weight, and treatment.
• High-quality, untreated rubies fetch
significantly higher prices in the
international market.
• The prices of gemstones (ruby)
depend on the weight/size, color,
quality, and shape of the minerals,
which will be verified by geologists
based on their market value. Mining
commission (2024)
Tanzanian Ruby Prices:
Untreated Ruby Treated Ruby Commercial-Grade
(Unheated Ruby) (Heat-Treated Ruby) Rubies

Treated rubies range from Rubies with cracks,


High-quality rubies with
$100 to $1,500 per carat, inclusions, or dull colors
intense red color
(pigeon blood red) and depending on quality. range from $20 to $200
good clarity can be sold Rubies from Tunduru and per carat,
for $1,000 to $10,000 Longido are often heat- predominantly sold in
or more per carat. treated to improve value. local markets.
Factors Affecting Ruby Prices:
1. Color: The most desirable color is vivid red with a slight blue hue,
known as 'pigeon blood red.' These are rare and highly expensive.
2. Clarity: Rubies with cracks, inclusions, or poor clarity have a lower
value.
3. Treatment: Untreated rubies are valued higher than heat-treated
ones.
4. Size (Carat Weight): Larger rubies, especially those over 5 carats,
command higher prices due to rarity.
5. Origin: Rubies from Winza, Tanzania, are highly sought after for
their quality, resembling the best Burmese rubies.
Producers of Tanzanian Rubies:
• Ruby International Ltd
• The Natural Ruby Company
• StarRuby.in
• Gems of East africa
• Local miners
Buyers of Tanzanian Rubies:
• Gemstone Dealers: Local and international dealers, including those
from India, Thailand, Sri Lanka, and Germany, purchase rubies directly
from miners or mining markets.
• Jewelry Manufacturers: High-end companies like Tiffany & Co.,
Cartier, and Chopard use rubies in luxury jewelry, sourced from
auctions or intermediaries.
• Investors and Collectors: Natural untreated rubies are investment
assets, with private investors buying them for long-term value.
• Local Buyers: Local artisans and traders buy commercial-grade rubies
for making affordable jewelry.
How to Sell Tanzanian Rubies:
• Government Mining Markets: Official markets in cities like Arusha,
Dodoma, and Mwanza ensure transparency and fair selling
opportunities for small-scale miners.
• International Auctions: High-value rubies are sold to competing
buyers at auctions, guaranteeing fair prices.
• Intermediary Companies: Middlemen buy rubies from miners and
resell them internationally, often lowering miners' profits.
• Direct Sales Contracts: Ruby producers can secure better returns by
entering direct contracts with major international jewelry companies.
Ruby export shipment:
546 Bill of ladings, 152 Buyers & 147 Suppliers

Data Source : Volza


Conclusion:
• Tanzanian rubies, especially those
from Winza, are among the best in
the world.

• International dealers, investors, and


luxury jewelry manufacturers highly
value these gemstones.

• The value of rubies is highly


dependent on their quality, with
untreated rubies reaching prices as
high as $10,000 per carat.

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