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Opening Case
One Rock Formation 2 Countries
• North Mexico shares many similarities with south Texas. • Landscape, weather, people, food, culture … and rock formation beneath the land. • South Texas hit the jackpot. Sits on top of Eagle Ford shale which contains significant shale gas deposits. • Thousands of shale wells have appeared a cross Texas but this entrepreneurial boom was not evident in Mexico, less than 25 in 2014. • Why? Oil is BIG business • Mexico has a predominance of small firms. 95% of firms have 10 employees or less. Peter Pan syndrome- desire to stay small. • Only 8% of bank loans go to SMEs. • Bank loans carry higher interest rates than for larger firms. • Lack of incentives for fracking- private land ownership excludes anything below the land surface. Institution-Based View of Strategy • How certain decisions are made – a function of industry, firm-specific as well as societal conditions.
• Institutions- “rules of the game” affect firm
strategy. Understanding Institutions Institutions: “the humanly devised constraints that structure human interaction.” • Formal Institutions- supported by regulatory & coercive power of government – Laws – Regulations – Rules • Informal Institutions- supported by norms & value systems internal & external. – Culture – Taste – Ethics Role of Institutions
Key function - Reduce uncertainty
– Signal what conduct is acceptable and which is not & so Constrain the range of acceptable actions – Reduce opportunism and transaction costs
How Do Institutions Reduce Uncertainty?
– Relational contracting: informal, relationship-based, personalized exchanges – Arm‘s length transaction - formal, rule-based, impersonal exchange with third part enforcement – Institutional transitions - fundamental and comprehensive changes to the rules that affect all organizations Institution-Based View of Business Strategy Porter’s Diamond of National Competitiveness explains the competitive advantage of globally successful firms in different countries. Porter’s Diamond of National Advantage Institutions, Firms & Strategic Choices Strategic Role of Culture • Culture is the collective programming of the mind that distinguishes members of one group or category of people from another (Hofstede). • 5 Dimensions of Culture 1. Power Distance- degree of social inequity. 2. Individualism vs Collectivism - 3. Masculinity vs Feminity- sex role differentiation 4. Uncertainty avoidance- extent to which people accept ambiguous situations and tolerate uncertainty 5. Long-term orientation - perseverance and savings for future betterment Strategic Role of Ethics • Ethics are the norms, principles and standards of conduct governing individual and firm behavior.
• Code of conduct – written policies and
standards for corporate conduct and ethics What motivates a Firm to be Ethical?
• Negative View- ethics bandwagon due to
social pressure
• Positive View- self-motivation to “do it right”
• Instrumental View- good ethics = good profits Managing Ethics abroad – Ethical relativism – Ethical imperialism
– Donaldson’s guiding principles
• Respect human dignity and basic rights • Respect local traditions, show cultural sensitivity • Respect for institutional context Strategic Responses to Ethical Challenges Strategic Responses Strategic Behaviour Examples
Reactive Deny responsibility, do Ford Pinto
less than required
Defensive Admit responsibility, but Nike (1990s)
fight it, do the least that is required
Accommodative Accept responsibility, do Ford Explorer
all that is required
Proactive Anticipate responsibility, BMW
do more than is required The Savvy Strategist • Institution –Based Response to 4 Questions 1. Why do firms differ? 2. How do firms behave? 3. What determines the scope of the firm? 4. What determines the international success and failure of firms?
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