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The case study analyzes Southwest Airlines' competitive strategy, highlighting its cost leadership and differentiation through low ticket prices and short routes. It emphasizes the importance of employee engagement, open communication, and a unique culture in driving the company's success, which is difficult to imitate. Additionally, the leadership style of Herb Kelleher, characterized by paternalism, is noted as a significant factor in fostering a family-like environment among employees.

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Suryansh Dwivedi
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9 views

Presentation (3)

The case study analyzes Southwest Airlines' competitive strategy, highlighting its cost leadership and differentiation through low ticket prices and short routes. It emphasizes the importance of employee engagement, open communication, and a unique culture in driving the company's success, which is difficult to imitate. Additionally, the leadership style of Herb Kelleher, characterized by paternalism, is noted as a significant factor in fostering a family-like environment among employees.

Uploaded by

Suryansh Dwivedi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CASE STUDY:- HUMAN

RESOURCE
Southwest Airlines MANAGEMENT
Faculty:- Dr Anushree
Ma’am

Submitted by:-
Suryansh Dwivedi(26)
Saurabh Yadav(22)
Suraj Pandey(29)
z
What are the foundations of Southwest's competitive
strategy? What are the sources of its success? How
does it make money?

 Cost Leadership:- Giving low price


ticket to their customer

 Differentiation:- Short route trips.


z
Profitability

• Removing middlemen in ticket booking.


• Providing snack inplace of meal.
• Customise aircraft to reduce cost:- removing
screens and so on.
z Do you think Southwest enjoys the competitive
edge because of its employees? Its unique
culture? Its novel low cost, no-frills, point to
point carrier model?

 The management team actively engages with


employees. ...

 Employees are encouraged to try new things (and it's


OK to fail).

 Open communication is encouraged (and accepted).

 Career development is encouraged (and supported).

 The vibes of the organization feel good..


z To what extent are Southwest's sources of
advantage difficult to imitate and likely to
persist over time?
 Human resources cannot be imitated. To imitate human
resources at a high-performing competitor, you would
have to figure out which employees are providing the
advantage and how. Then you would have to recruit
people who can do precisely the same thing and set up
the systems that enable those people to imitate your
competitor.

 Human resources have no good substitutes. When


people are well trained and highly motivated, they
learn, develop their abilities, and care about
customers. It is difficult to imagine another resource
that can match committed and talented employees.
z
To what extent is Southwest's success based on
Herb Kelleher?

 Herb keheller following a paternal


leadership treating employee as a family.

 Paternalistic leadership is a management


style where a leader considers their
subordinates part of a large, extended
family. A paternalistic leadership style
channels a patriarch or matriarch
approach when managing employees.
z THANKYOU

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