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The document outlines the essential steps for planning a new restaurant venture, emphasizing the importance of conducting a thorough feasibility analysis and business plan. Key factors to consider include market statistics, potential locations, competition, industry analysis, and cost structure. The authors also highlight a unique feedback system observed during a visit to a newly established restaurant.

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Suryansh Dwivedi
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3 views

Presentation (1)

The document outlines the essential steps for planning a new restaurant venture, emphasizing the importance of conducting a thorough feasibility analysis and business plan. Key factors to consider include market statistics, potential locations, competition, industry analysis, and cost structure. The authors also highlight a unique feedback system observed during a visit to a newly established restaurant.

Uploaded by

Suryansh Dwivedi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Topic:-New Venture

Planning (Restaurant)
Innovation
and
Entreprene Submitted to:- Dr. Pragati Malik
ur Ma'am

T.A.:- Submitted by:- Suryansh Dwivedi (26)


2 Suraj Pandey (29)
Saurabh Yadav (22)
Visit to a
newly
establish
ed
restauran
t.
 Starting a new venture always need a thorough
viability analysis.
 For this Feasibility analysis and business plan are
made by the entrepreneur.
Preface  Competitor analysis is also one of the aspect of the
new venture.
 Determining various factor involved in venture:-
External factor and internal factors.
 Conducting a feasibility study before opening the
restaurant will help the owner in saving time and
money as, with the help of a study, he can make an
informed decision regarding the chance of success of
Feasibility the venture.
Analysis 
 There are various areas which should be taken into
account, like in the present case. Following are the
different factors that the feasibility study will include:
The cost of labor and material that will be incurred for
the expansion.
What will be the change in the revenue to the hospital
if the expansion is done?
How disruptive it will be for the staff of the hospital and
its patients.
 What is the public opinion with respect to the new
extension, i.e., whether the local community is in
favor of such a project or they are against it?
Obtain Market Statistics: Feasibility study should include studying the demographic
characteristics like age and income to know the size of the potential market. In the case of
the family restaurant, one should know the number of families residing in the area as singles
or students will not count for the potential share.
Potential Locations: The location for the family restaurant should be the area having high-
traffic. Parking and other factors should also be considered to make sure that the place is
easily accessible to customers. Also, there should be a proper tradeoff between location and
lease cost.
Competition: At the time of the Feasibility study, one should gather information about the
total number of nearby restaurants and the style of those restaurants. The area should not
already be saturated with a similar concept as planned. Thus one should properly analyze
the strengths and weaknesses of all major competitors.
Industry Analysis: For studying the feasibility, one should join hospitality organizations and
attend their meetings to know more about the health and growth of the industry.
Current Economic Environment: Decide whether as per the current economic
environment launching a new restaurant is advisable or not. Whether any restaurants were
closed in the past few years or not and their reasons thereof.
 Cost Structure: One should break down the cost of each item on the menu and determine
the major suppliers in the future and prices offered by them. Also, there should be a proper
cost projection of the food cost projections.
 For starting a restaurant business plan will consist of:-
 Executive Summary
 Company Description
 Market Analysis
 Menu
Business  Employees

Plan  Restaurant Design


 Location
 Market Overview
 Marketing
 External help
 Financial Analysis
 On our visit we witness as unique feedback
system in which stick paper where use to note
responses and clipped with a plant.

Adding
USP
Thankyou

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